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Welcome to Blogging Session

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Master Class � Digital Marketing Training

Digital Marketing is a skill based training program as skills matters than degree.
Affordable and comprehensive also.
Its valuable for the people who have interest in Digital marketing
You can make yourself recession proof also.
Marketing = Getting attention
Become Google certified partner – FREE
What the poet says “if you are not paying for the product, you are the product”

Learning Mantra ☺ Practice !!..☺ Practice !!.. ☺ Practice !!.Practice !!..

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Blogging

Start building your Blog – Session �

This Session will teach you everything that is required to build your blog and apply your digital Marketing learning practically.

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What is Blogging

Blogging is the most modernized approach to gain visitors, engaging them and letting them know about the product or service you want to promote.

Which is why this Session has been constructively designed. It will help you build your blog step by step and learn to post engaging content

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Blogging

Please Note: This Session is NOT about business

website or e-commerce development. You have to

build your blog at first place in order to implement

all the concepts and tools taught in your Digital

Marketing modules.

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Also, we will recommend you to use the WordPress

platform for blog building which gives us the

flexibility to easily turn your blog into a business

website or e-commerce store LATER ON. But that

requires a lot of experimentation and additional

efforts.

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Blogging

It requires a lot of experimentation and additional efforts; thus we recommend you to pursue the experimentation once you complete your course. Otherwise, it would hinder your course progress.

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Blogging

Finalize your Niche

Step-1

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Finalize your niche

What could your niche be?

Step 1

To start with the Blogging Workshop, the first thing that you need to do is finalize an appropriate niche on which you can enthusiastically work. Anything that is not interesting to you won’t work out for you in the long run. To finalize your niche, you need to consider implementing the following steps:

.

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Finalize your Niche

Identify your top 3 interests and passions.

Check market research reports/news on trends around that topic of interests.

Ask yourself critical questions like is this topic too generic eg. Sports/Fashion/

Technology for me to be able to compete or too specific eg. A single tour of England

cricket team to India or Review of a particular model of DELL laptops to be able to find

long-term traffic and create more content? Your niche should balance both these

questions out.

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How popular will that niche be in future?

.

Each business or blog must solve a pain point of users in that sector. List down at least 3 pain points that you or any other user faces for each of those interests.

Check Google trends for search behavior around that pain points.

Repeat the process for each of your 3 interests.

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Finalize your Niche

Finalize your niche based on your observations of the above two critical questions.

Search for relevant websites and blogs; check what type of content they are posting and validate your idea of the blog.

.

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Blogging

Finalize a Domain Name

Step-2

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Finalize a Domain Name

After finalizing your niche, you need to think of a domain name. A domain name is the name of your website followed by an extension such as ‘yourwebsite.com’. A good domain name exhibits the following characteristics:

Short and easy to type which makes it easy to remember.

Followed by top-level domain extensions i.e. .com, .net, .org or country specific extensions like .in, .co.in, .uk, .us etc.

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Finalize a Domain Name

2. Play around with the words. It is difficult to get single word domain. It is good if you can find one but you can go for a two-word domain name, for example, pcti@pctiltd.com.

1.Go through websites relevant to your

niche and list down the ones which are most relevant to your niche.

3. After you finalize a domain name, visit GoDaddy.com homepage to check whether your chosen domain is available or not. GoDaddy will also display alternate domain extensions. You can select from the legacy and country specific domain extensions listed above.

.

To finalize a good domain name, you need to work on the following steps

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Finalize a Domain Name

Note: If you already have a domain name then you can mark this step complete and move to the next step to link with AWS (amazon web services or any other like bigrock.com , hostinger.com and many more ) hosting with your domain name that you already have.

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Get Blog Ideas

Link : https://www.hubspot.com/blog-topic-generator

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Blogging

Submit Your Domain Name

Step-3

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Blogging

Now!.. Submit your domain details for evaluation

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��

A blog is a DISCUSSION or INFORMATIONAL WEBSITE published on the World Wide Web consisting of distinct, often informal diary-style text entries.

Posts are typically displayed in reverse chronological order, so that the most recent post

appears first, at the top of the web page.

Blog can be written in bilingual depending on the student you are targeting.
Have faith you can be a great blogger.
Keep thinking about what you want to promote and how you can reach the masses.
Do not think that you do not have great English, you can use bilingual as it will be better understood by reader who do not understand English well.
Create a very attractive “Blog Title” BASED ON KEY WORD RESEARCH (that might be used by the blogger, on search engine using nameboy.com or domainwheel.com or hubspot.com etc.

Take Away

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��

I should have very good English and grammatically correct English.
Blog must be in English only!.
Blog should be long, as who will have time to read so much
What to write on Blog, everything is on internet
Blog is a write up
It will show case my command on the language.
Blog should be written with your ideal target audience in mind.
Ask yourself by keeping your target audience in mind what is the

motive of writing the Blog.

Identify your uniqueness that makes you hit as a blogger.

Misconception about Blog writing

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Evoking emotions

Advisory stuff

Funny ways

Images

Chart

Video

Info graphics

Instructional stuff

Let’s add more content type to your Blog to make it more interesting

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Data-driven research studies

Interviews

Facts & Figures

Case studies

News items

Data Driven

Storyline

Surveys

Let’s add more content type to your Blog to make it more interesting continue…

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��

Include a link of your blog in your e-mail, like 20 seconds of an audio or a good ppt link that you have made on the blog topic.

Include links of your social media like facebook account if it is relevant

If you do not have any such videos you can make some audios with the help of your phone.
Upload on your goggle drive, Create and link and add to it.

Do not copy from anywhere it should be in your own style of writing .
Use your Original pics and if borrowed then mention the link of source also in your blog to avoid copyright issues.
How is your product or service different from “others who is our competitor”. Do not use name, include this fact of differentiation in your “BLOG”.

How to make Blogging more interesting

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��

Most Important

Get Started
Be consistent then only our site will get rating by goggle and money will start pouring in. It means at least one nice colourful blog from your side per week; one blog will not take more than 4 -6 hours to make.
DO NOT COPY FROM ANYWHERE (check at plagiarism-checker/ or copyscape.com ), IT SHOULD BE IN YOUR OWN STYLE OF WRITING
Use original pics (mention the link of image source).

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What is Blogger.com

Blogger is a blog-publishing service that allows multi-user blogs with time stamped entries.
It was developed by Pyra Labs, which was bought by Google in 2003.
The blogs are hosted by Google and generally accessed from a subdomain of blogspot.com.
By 2006, every account was hosted on Google’s servers, making the platform a lot more reliable

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Blogger or BlogSpot?

Before we go any further, let’s clear up any confusion regarding the terms Blogger and BlogSpot.
Blogger is a free publishing platform, while BlogSpot is a free domain service provider.
They’re both owned by Google and are used together on the Blogger platform.
Try entering the URL: blogspot.com and you’ll end up at this URL: blogger.com.

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Blogger or BlogSpot?

When you create your blog on Blogger, you’ll automatically get a BlogSpot domain. But you don’t have to use the BlogSpot domain.

To summarize: Google hosts your blog on their Blogger platform with a default BlogSpot domain.

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Setting up your blog on Blogger.com

Creating your blog on Blogger is straightforward. You’ll need a Google account that you already have one.

1. Enter a name for your blog.

2. Choose a Blog Address (URL) – Blogger confirms if your chosen blog address is available.

3. Pick a Theme – There are a handful of themes (templates) displayed as you create your blog, but you can browse more and customize your blog later

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Input Display name

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Click at New blog

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Enter Title and Blog Address

Choose Theme also

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Your Dashboard

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Your Blog view

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Blog Topics Examples

1. Self improvement/Self-Hypnosis

2. Health & Fitness for Busy People

3. Language Learning Blogs

4. How to Travel on a Budget (Best hotel deals. Car rental. Trip advice.)

5. Writing Style

6. Rescued Animals

7. Personal Development (Passions & Ambition Pursuing)

8. Social Dynamics & Communication Skills

9. Using technology in small business (Google Docs, CRM, credit card processing etc. )

10. Self Defense

�

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Explore high Correlation sites

fivethirtyeight.com�

Pewresearch.com

Newyorkreviewofbooks.com

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Explore high Correlation sites continue!!.…

Guardian.com

newrepulic.com

theatlantic.com

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About Theme of your site or blog

THEME A theme dictates the look and style of your website. Your theme is made up of a range of things, such as font types and sizes, your colour scheme and other areas that affect the aesthetics of your site. Your theme helps to reflect your identity through your site and helps to improve your customer's experience.

Theme meet high-quality design and functionality standards also, you’ll always find something that catches your eye.

Link : https://themeforest.net/

: https://wordpress.org/themes/

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Key Points before selecting any Theme

#1. KISS – Keep it simple stupid

#2. support the Developer

#3. Mobile friendly

#4. Available plug-ins, App and extensions must be there

#5. Cross browser compatibility should be there

#6. Cost, responsiveness, design , security are the key parameters to consider.

#7. SEO friendly-fast loading, HTML tags, SEO plug-ins .

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Themes for different use

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Types of Browsers

https://www.slideshare.net/CaptAahmed/web-browsers-39095670

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�The Top 9 Best Web Hosting Providers�

Bluehost – Best Web Host Overall
Dreamhost – Most Affordable Monthly Plans
HostGator – Best Scalability for Price
Hostinger – Best Cheap Hosting Plans
A2 Hosting – Fast & Reliable Shared Hosting
GreenGeeks – Best Eco-Friendly Hosting
WP Engine – Best Managed WordPress Hosting
Inmotion – Best VPS Hosting
SiteGround – Best Customer Service

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Blogging

Finalize your Niche

Step-1

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Blogging

Finalize a Domain Name

Step-2

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Blogging

Submit Your Domain Name

Step-3

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Blogging

Get Web-hosting and Install WordPress

Step-4

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Get Web-hosting and Install WordPress

For many users, it might look a little costly to invest the amount in a web-hosting plan. You can use web-hosting of Amazon Web Services (AWS) that is very reliable too. Just follow the steps below to learn to get web hosting and install WordPress.

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Step-1

Visit: https://aws.amazon.com/ and click ‘Create an AWS Account‘.

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Step-2

Just fill the form with the information asked and click ‘Continue’.

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Step-3

Choose account type as ‘personal’.

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Step-4

Fill in all the information asked and click ‘Create Account and Continue’.

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Step-5

Enter Payment information. Select ‘Yes’ for PAN and enter the PAN number. If you don’t have a PAN then select ‘NO’.
Please Note: You can’t use Rupay card for getting the access. Please use any Master/Visa/Amex card for the payment.

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Step-5

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Step-6

Select ‘Mobile Number’ for OTP. This interface will be displayed differently depending upon the card you are using.

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Step-7

Enter the OTP that you have received on your mobile.

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Step-8

Next, you need to verify your AWS account with your phone number. Just enter the phone number, enter captcha and click ‘Call me now‘.

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Step-9

Follow the instructions provided by the automated response on the call you receive and enter the 4 digits provided on your screen

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Step-10

You will receive this message!!..

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Step-11

Select ‘Free or Basic Plan’

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Step-12

How to Create AWS account

[

https://www.youtube.com/watch?v=tDFf5rauHFo

]

How to Manage Your WordPress Files on AWS With FileZilla FTP

[

https://www.youtube.com/watch?v=XoO0ca-UHUA

]

Web Hosting is a service that provides computer resources such as server space, memory, and bandwidth needed for your website files to live on the internet.

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Step-13

Connect your domain and AWS hosting

Now connect your domain and AWS hosting so that your website can become accessible from the domain name itself.
Note: It takes 5 to 10 minutes for the domain to get mapped with the AWS server. But sometimes it can take upto 24 hours. In such a case, you can log in using the AWS IP address and start working on the next steps.

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Choose Plan

solid-state drives (SSD) - SSDs provide much higher input/output (I/O) speeds compared to traditional HDDs. This means that SSDs can read and write data much faster, which greatly boosts the speed at which data is accessed from your website and databases.

Domain parking is the registration of an Internet domain name without that domain being associated with any services such as e-mail or a website. This may have been done with a view to reserving the domain name for future development, and to protect against the possibility of cybersquatting. SpamExperts is a user-friendly email filtering solution that allows protecting your account from both incoming and outgoing spam. One of the benefits of SpamExperts is that the suspicious emails are stored in the Spam Quarantine, so the users can easily manage the emails and mark them as legitimate or suspicious ones

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Step-14

Installing a WordPress Theme

If you don’t find good shaped Blog Theme, Click here to download the theme directly. Follow the following steps:

Go to the Dashboard, click on Themes on the left side.
Click on Add New tab.
Now, click on Upload theme and select the file downloaded. Click on Install.
Once the theme is installed you will get an option for Activate. Click on the same.

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What is a plug-ins in WordPress

A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites.

WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress.

“there’s a plugin for that”. They make it easier for users to add features to their website without knowing a single line of code.

There are thousands of WordPress plugins available for free at the official WordPress plugin directory.

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Plug-ins Dashboard in WordPress

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Step-15

WordPress theme customization

As you have installed the theme, now you need to customize it to setup your blog.

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Step-16

Creating pages and adding pages to menu

Now your blog setup has been complete. It’s time to fill the blog with content. Let’s start by creating some pages in our blog.
People most of the times ask the difference between the WordPress page and post. Both of these are shown in the form of web pages on your website/blog but there is a big difference. The pages are created to display the information related to your business, website or blog. Pages are supposed to be displayed in the navigation bar of your blog or website. Whereas, the blog posts are the regular feeds which you write and publish on your blog.
To start with, you just have to create two pages i.e. and ‘About’ and ‘Contact’ page.
In the about page, just write the description of your blog and what you are offering in around 70 to 100 words. And in the contact page, just enter the contact information such as: your phone number and email address.

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Recommended plugins for Wordpress SEO

Your website loading speed affects your position in Google. People are angry if the website loads slowly, in addition to this they leave the webpage very fast which is an indicator to Google that the webpage is not good. That's why I recommend:

LiteSpeed Cache - for connecting and minifying JS/CSS file and adding cache functionality on your site.

Webcraftic Robin image optimizer - to compress all images using just one button.

The safety of the users is also very important for Google, that's why it's worth to implement SSL on your website and you can do it very fast using:

Really Simple SSL

For all other settings I recommend:

All In One SEO Pack lub Yoast SEO

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What is FTC

FEDERAL TRADE COMMISSION (FTC ) MISSION

Protecting consumers and competition by preventing anticompetitive, deceptive, and unfair business practices through law enforcement, advocacy, and education without unduly burdening legitimate business activity.

FTC VISION

A vibrant economy characterized by vigorous competition and consumer access to accurate information.

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FTC STRATEGIC GOALS

Protect consumers from unfair and deceptive practices in the marketplace.
Maintain competition to promote a marketplace free from anticompetitive mergers, business practices, or public policy outcomes.
Advance the FTC’s performance through excellence in managing resources, human capital, and information technology.

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�What's next? :)�

This is all for now... This course was meant for beginners but it won't end here.

I will update the content up to Expert level.

You got my course before others.

In future the course price will raise because content will teach SEO up to Expert level.

So be ready for announcements, when the course is updated you will be notified :)

�

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�Href = paid tool�

Short for hypertext reference, HREF is an HTML attribute that is used either to link to another web page, or a different portion of the same page. Following example shows the use of the <a> tag (anchor) and the href attribute to create a link to ComputerHope.com

Ahrefs - SEO Tools & Resources To Grow Your Search Traffic

ahrefs.com

Audit your website, explore competitors, research keywords & backlinks - all in one place. Powered by seriously big data & trusted by top SEOs.

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Official Blog of Google

https://www.blog.google/ 🡺 Discover all the latest about Google products, technology, and Google culture on Google’s official blog The Keyword ,Latest stories Product updates, Life at Google, All the Latest of Google.

Father of Google : Larry Page and Sergey Brin in 1998.
Google represents the immense amount of information that a search engine has.

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10 Surprising Facts About Google�

Click here : https://www.youtube.com/watch?v=DZ6EGmMrcr8

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Wordstream Blog

WordStream's award-winning blog features new content daily to help you master online marketing and advertising, including breaking news, original data, and stay up-to-date on the ever-changing world of digital marketing with daily blog posts.
The WordStream blog is an authoritative resource that helps make online marketing easy for advertisers, agencies, small to medium-sized business owners�

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�Know Copyrights before applying Digital Marketing concepts�

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�Create a logo for your website or Blog �

Canva is a free platform where you can create and download a logo for free. Refer to the following video to learn how to create a logo
Create Logo for your site : https://youtu.be/4b5KB4gY6uE

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�Recommended reading for additional information�

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Queries..

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Wish you a very Happy Learning

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�Sources�

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�Sources�

13)https://www.wordstream.com/blog?camplink=mainnavbar&campname=Blog

14) https://www.youtube.com/watch?v=DZ6EGmMrcr8

15) https://ahrefs.com/

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This presentation is intended for informational and educational purposes only. There is no intention whatsoever to influence directly or indirectly any independent professional judgment. The statements or narrations by the presenter are just a summary of facts available in public domain. The presenter is not responsible for its authenticity. The recording of this presentation by the participants or attendees is not permitted. The presenter is not responsible for any errors or omissions. The user may satisfy himself/ herself about the performance of the application independently and use it at its own risk.

Disclaimer