OVERFISHING
JO ROZYCKI
MARK MCCOLEY
ROSSIE HUTCHESON
WILLIAM VOGELSANG
HANNAH JACKSON
NATE VILLAIRE
THE
AGENDA
LEAVING THE DOCK
A story close to home
1
BAITING THE HOOK
A look at what is happening underwater
2
CASTING THE ROD
What is overfishing?
3
CHUMMING THE WATER
Our Solution
4
LANDING THE CATCH
Success criteria
6
REELING IT IN
Getting the world onboard
5
HANNAH’S
HOMETOWN
THERE ARE PLENTY OF FISH IN THE SEA.
THERE ARE PLENTY OF FISH IN THE SEA.
THERE WERE PLENTY OF FISH IN THE SEA.
THE TRUTH IS…
80%
of the world’s fisheries
are exploited
Source: Oceano, Overfishing and its Effects on the Oceans
90%
of the large fish have
been removed from the ocean
THE TRUTH IS…
Source: New York Times, Commercial Fleets Reduced Big Fish
50%
decline in fish populations
over the last 40 years
THE TRUTH IS…
Source: CNN, Report: Marine Life
WHAT CAUSES OVERFISHING?
SPEED
Overfishing occurs when we are
catching fish faster than the population can replenish or replace itself
TECHNOLOGY
Equipped with new technology, boats are about to track fish, process them and store them on boats. Resulting in larger catches and longer times out on the water
PROFITABILITY
Due to lack of regulations & laws. Countries and corporations act in self interest. Catching as many fish as they can and as fast as they can.
OVERFISHING
HAPPENS
EVERYWHERE
While it is more prominent in certain regions than others, overfishing is a global issue, occurring in all corners of the world.
As nations with large industrial fishing fleets run out of fish, they send boats to other nations to fish their waters.
55%
of ocean surface is covered
by industrial fishing
Source: National Geographic, Industrial Fishing Occupies a Third of the Planet
“The crisis of overfishing is a great paradox,
unnecessary, avoidable and entirely reversible
because fisheries are one of the
most productive resources on the planet.
With the right strategies, we can reverse overfishing”
– Alasdair Harris, Marine Biologist
THE OCEAN
CAN NO LONGER KEEP UP.
TRUTH:
ARMED WITH GREAT TECHNOLOGY,
FISHING HAS BECOME HUNTING.
TRUTH:
BUT UNLIKE HUNTING ON LAND, THE FISHING INDUSTRY
KNOWS NO HUNTING SEASON.
PROBLEM:
IT IS TIME TO
DOCK THE BOAT.
QUICK
Fish reproduce relatively quickly, and marine life could replenish itself if only we gave it time to do so.
PROVEN
If we only cut fishing hours by 20%,
the amount of fish we could source sustainably would increase
by 70% by 2030
PROFITABLE
From 2014-2019, the US saw that responsible management has resulted in continued, steady high landings and values of U.S. fisheries.
EDUCATE
we make the general public aware
of how dire overfishing has become
MAKE WAVES
disrupt the current accepted
norms of the fishing industry
TURN THE TIDE
develop new standards for
commercial fishing that improve our oceans and the lives of fishermen
SOCIAL MEDIA
BOATS DOCKED
REVIVED
FISH POPULATIONS
SOCIAL ENGAGEMENT
SITE METRIC
Increase of large fishing corporations docking the boats during “hunting season”
Based off of results from NOAA we will be tracking the fish population, with the goal of a gradual population increase.
Number of shares, retweets
#Sharkweek
#SharklessWeek
Traffic, time on site, areas of engagement, new visitors & repeat visitors
MEASUREMENTS
OF SUCCESS
APPENDIX
TARGET AUDIENCE
CASTING A WIDE NET
COASTAL REGIONS
Heavy influence on the coasts, but also the landlocked states who buy their seafood that is frozen ten times over and shipped from the coasts
ENVIRONMENTALLY CONSCIOUS
They are environmentally conscious when it is convenient to them
(i.e. will buy local meat if they see it at the farmer’s market but won’t break their bank, will recycle if their city/county does it, etc.)
DIGITAL CONSUMER
They get their news from the internet, typically consume media throughout their day (i.e. radio, podcasts, social media, streaming)
EAT SEAFOOD
Seafood is consumed in their general diet, but they are unaware of the problem → this is our central motivation for targeting this audience