Neuron soundware: Flip the funnel

Pavel Trojánek | Marketing manager

pavel.trojanek@neuronsw.com

+420 731 104 613

B2B SaaS tech startup product marketing experience

Neuron soundware

www.neuronsw.com

1

Machine fleet monitoring

Neuron soundware

www.neuronsw.com

2

Marketing best practices pro �vybraný B2B tech startup

(Globální lead generation case study pro B2B: Když PPC nestačí)

1. Account based marketing
2. Internally-created content
3. Direct solution selling

Neuron soundware

www.neuronsw.com

3

“e-commerce” mindset

PPC Search

Leadgen

Social, GDN, Events

Direct approach to contact database

€866

€400

€1000

€1428

1. Account based marketing

Pipeline +

Pipe generators

cost per lead

Neuron soundware

www.neuronsw.com

4

“e-commerce” mindset

solution selling mindset

Prospecting: �AMAX Research

Personalised outreach:�Leadspicker email campaigns

Need identification: �Internships + Direct sales approach

Account management (events, 1:1…)

€26

€70

€69

€43

1. Account based marketing

cost per lead

PPC Search

Leadgen

Social: branding, GDN, Events

Direct approach to contact database

€866

€400

€1000

€1428

Pipeline +

Pipe generators

Neuron soundware

www.neuronsw.com

5

Market segmentation:

1. Company turnover: ↑300mil. CZK
2. Company no. of employees: N/R
3. Company segment (automotive / heavy machinery / chemicals): N/R

​

Product persona:

• Production director / manager
• Executive Director (CEO), Managing Director, Owner
• Maintenance director / manager

​

​

Product features need specification

• 38 % of customers have more than 10 machines to be monitored
• 21 % of customers plan significant changes in production towards Industry 4.0 (digitization and automatization of production)
• 30 % of customers experience unplanned outages more often than once a month
• 18 % of customers are not able to solve manufacturing failure within a few hours (it takes days or more)

​

• 29 % of customers consider 24/7 Overview of Machinery Health as important
• 40 % of customers consider Early detection of the problem (prevention of failures) as important
• 18 % of customers consider maintenance cost savings and spare parts storage reduction as important
• 10 % of customers consider maintenance specialists costs reduction as important
• 7 % of customers consider maintenance decisions based on real data as important

​

Research outcomes:

1. 600 CZ respondents, 365 answers (60 %)
2. 83 Customers became leads (23 %)
3. 2 Customers started a project with Neuron soundware (0.3 %)

​

&

&

Neuron soundware

www.neuronsw.com

6

“e-commerce” mindset

solution selling mindset

Prospecting: �AMAX Research

Personalised outreach:�Leadspicker

Need identification: �Internships + Direct sales approach

Account management (events, 1:1…)

€26

€70

€69

€43

1. Account based marketing

cost per lead

PPC Search

Leadgen

Social: branding, GDN, Events

Direct approach to contact database

€866

€400

€1000

€1428

Pipeline +

Pipe generators

Neuron soundware

www.neuronsw.com

7

• Email list content campaign:
• Sponsored content,
• Sponsored InMail
• LeadGen Forms

• GDN promoting high value content
• industry - specific web pages display ads
• remarketing

Content promotion (Whitepapers / Case studies, etc.) with:

PPC next steps

Neuron soundware

www.neuronsw.com

8

2. Budování značky a povědomí skrze PR & soutěže

The best IoT startup in Central Europe 2019, Central European Startup Awards�

DCASE Top 5 AI: In 2020 and 2021, our team ranked among the top 10 in the world for AI-powered audio diagnostics.

Top 5 innovator in the world of Internet of Things (IoT) devices in 2021 at Hannover Messe.

The best manufacturing innovation and technology in Europe BoostUp! RIS competition in Vienna 2021.

​

Top 5 digital maintenance solution engineering startup in June 2021

In 2018 Classified as “Cool Vendor in Acoustic Technologies for Predictive Maintenance” by Gartner

Neuron soundware

www.neuronsw.com

9

3. Solution selling - Direct sales

Neuron soundware

www.neuronsw.com

10

“e-commerce” mindset

solution selling mindset

Prospecting: �AMAX Research

Personalised outreach:�Leadspicker

Need identification: �Internships + Direct sales approach

Account management (events, 1:1…)

€26

€70

€69

€43

1. Account based marketing

cost per lead

PPC Search

Leadgen

Social: branding, GDN, Events

Direct approach to contact database

€866

€400

€1000

€1428

Pipeline +

Pipe generators

Neuron soundware

www.neuronsw.com

11

Marketing technologie:

3 osvědčené přístupy:

1. Account based model: výzkum, přesná identifikace potřeb, solution selling (síť vs. háček)
2. Kampaně postavené na interně vytvářeném obsahu, PR a kontaktu se strategickými partnery
3. Solution selling: zaměřit se na direct sales, osobní vztahy a typ aktivit, které tento přístup podporují.
• Marketingový průzkum & segmentace a identifikace cílové skupiny
• Leady prospektované přímo obchodníky

Neuron soundware

www.neuronsw.com

12

Díky za pozornost!

Pavel Trojánek | Marketing manager

pavel.trojanek@neuronsw.com

+420 731 104 613

Neuron soundware

www.neuronsw.com

13

Neuron soundware

www.neuronsw.com

13

1. Account based marketing

Neuron soundware

www.neuronsw.com

14

2. Budování značky a povědomí skrze PR & soutěže

Neuron soundware

www.neuronsw.com

15

Neuron soundware

www.neuronsw.com

16

Montserrat Black 44 pt Exact spacing 48 pt

Name Montserrat Bold 12 pt | Montserrat regular 12 pt single line spacing 6 pt after

email@ Montserrat Regular 11 pt

+123 Montserrat Regular 11 pt

Montserrat Light 24 pt �Exact spacing 28 pt.

Neuron soundware

www.neuronsw.com

17

Service Delivery

How do we deliver

Challenge

Each time incoming material for asdjhf. As customer does not have the possibility to check the material status during the process, fixed grinding cycle is used. This means hah fikekfs e.

​

1. Start 24/7 automated data collection
2. Gain insights into the monitored process
3. Receive automatic notifications about your process performance
4. Adjust or take action
5. Optimize your production with valid and accurate data. Use actionable insights into productivity to drive your CAPEX/OPEX decisions.

​

​

Challenge

Each time incoming material for asdjhf. As customer does not have the possibility to check the material status during the process, fixed grinding cycle is used. This means hah fikekfs e.

Solution

Acoustic monitoring of … via AI /ML . Machine learning will be used to predict product status, quality and time-to-ready of grinding process.

Benefits

• save 12-30% per production cycle
• Improve predictability and planning of batches
• energy savings

​

Neuron soundware

www.neuronsw.com

18

Maximum text area for your long-text slides

This Is The Slide Title, One Line Only

How do we deliver YOU CAN REMOVE THIS LINE

Challenge

Each time incoming material for asdjhf. As customer does not have the possibility to check the material status during the process, fixed grinding cycle is used. This means hah fikekfs e.

​

1. Start 24/7 automated data collection
2. Gain insights into the monitored process
3. Receive automatic notifications about your process performance
4. Adjust or take action
5. Optimize your production with valid and accurate data. Use actionable insights into productivity to drive your CAPEX/OPEX decisions.

​

​

Challenge

Each time incoming material for asdjhf. As customer does not have the possibility to check the material status during the process, fixed grinding cycle is used. This means hah fikekfs e.

Solution

Acoustic monitoring of … via AI /ML . Machine learning will be used to predict product status, quality and time-to-ready of grinding process.

Benefits

• save 12-30% per production cycle
• Improve predictability and planning of batches
• energy savings

​

Neuron soundware

www.neuronsw.com

19

When You Need Two-line Slide Title, Use This One

Lorem Ipsum

Neuron soundware protects machines and improves processes with technology based on sound detection through AI-based algorithms.

Unique proposition

• Combined state-of-the-art AI with traditional diagnostic methods
• 24/7 continuous monitoring through IoT HW solution
• Data processing at the edge
• Easy installation and quick time-to-service
• Certified for explosive environments
• Top-10 globally in AI detection from machine sounds

Lorem Ipsum

Lorem Ipsum

Lorem Ipsum

30+

5

€6m+

www.neuronsw.com

20

Neuron soundware

www.neuronsw.com

20

Montserrat Bold 24 pt

Single Line spacing

Montserrat Regular 11 pt

Montserrat Normal 11 pt Multiple Line Spacing 1,2 Lorem Ipsum Neuron soundware collects sounds and detects failures using IIoT devices and AI driven algorithms in the Lorem Ipsum

​

B.72pt

Numbers

Only

Montserrat Bold 12 pt

• Montserrat Normal 11 pt Single line spacing 6 pt After
• Montserrat Normal 11 pt Single line spacing 6 pt After
• Montserrat Normal 11 pt Single line spacing 6 pt After
• Montserrat Normal 11 pt Single line spacing 6 pt After
• Montserrat Normal 11 pt Single line spacing 6 pt After
• Montserrat Normal 11 pt Single line spacing 6 pt After
• Montserrat Normal 11 pt Single line spacing 6 pt After

Montserrat Bold 72 pt

Montserrat Bold 72 pt

Montserrat Bold 72 pt

www.neuronsw.com

21

Neuron soundware

www.neuronsw.com

21

What do we solve?

Sub Title

Technology can be used where particular state or trend manifests through sound. Examples:

Neuron Soundware technology can be leveraged in many different applications resulting in variety of benefits from increasing productivity to assurance of flawless production.

• Acoustic determination of product readiness – Example: Material in mill or grinder reached desired state and quality

Benefit: increased productivity and output

• Acoustic determination of upcoming failures – Example: Gravel in an escalator comb is captured early

Benefit: Prevention of escalator destruction

• Acoustic quality testing – Example: Car wheel is tested for its quality displayed by potential wheel cracking

Benefit: Critical quality assurance

Neuron soundware

Neuron soundware

www.neuronsw.com

22

Montserrat Bold 24 pt

Montserrat Regular 11 pt

• Montserrat Light 11 pt Multiple Line spacing 1,2 space after 6 pt Montserrat Light 11 pt Multiple Line spacing 1,2 space after 6 pt

Montserrat Bold 11 pt: Montserrat Regular 11pt space after 12 pt

• Montserrat Light 11 pt Multiple Line spacing 1,2 space after 6 pt Montserrat Light 11 pt Multiple Line spacing 1,2 space after 6 pt

Montserrat Bold 11 pt: Montserrat Regular 11pt space after 12 pt

• Montserrat Light 11 pt Multiple Line spacing 1,2 space after 6 pt Montserrat Light 11 pt Multiple Line spacing 1,2 space after 6 pt

Montserrat Bold 11 pt: Montserrat Regular 11pt space after 12 pt

Montserrat Bold 12 Multiple line spacing 1,2 Montserrat Bold 12 ptpt Multiple line spacing 1,2

Montserrat Regular 18 pt Multiple line spacing 1,2 Montserrat Regular 18 pt Multiple line spacing 1,2

Montserrat Regular 18 pt Multiple line spacing 1,2

Montserrat Regular 18 pt Multiple line spacing 1,2

Neuron soundware

Neuron soundware

www.neuronsw.com

23

Our Solution

We are proud to collect customer experience across different processes, assets, geographies and segments.

You can find our solution anywhere from paper mills to automotive assembly, anywhere from compressors to industrial grinders, anywhere from Germany to Malaysia.

End-to-end System for Predictive Maintenance

Neuron soundware

www.neuronsw.com

24

Montserrat Regular 11 pt

Montserrat Regular 11 pt Line spacing 1.5 Space after 6pt Montserrat Regular 11 pt Line spacing 1.5 Space after 6pt

Montserrat Regular 11 pt Line spacing 1.5 Space after 6pt Montserrat Regular 11 pt Line spacing 1.5 Space after 6pt Montserrat Regular 11 pt Line spacing 1.5 Space after 6pt

Montserrat Bold 24 pt Single Line spacing

Neuron soundware

www.neuronsw.com

25

NSW edge device

Data Capture &�Preprocessing

Data �Upload

Secured LAN/LTE

Data Storage

nGuard�(web portal)

Analysis & model �development

NSW Knowledge �base

Custom Algorithm �(specific use case)

Feasibility Report

Online Access to data

(optional)

End�User

ON SITE

NSW SERVERS (GCP IN AMSTERDAM, NEDERLANDS)

Solution Development

How do we deliver

Neuron soundware

www.neuronsw.com

26

Data Capture &�Preprocessing

Data Upload

Secured LAN/LTE

Data Storage **

nGuard�(web portal)

Model �assessment

NSW Knowledge �base

Updated version of Custom Algorithm� if needed *

Online Access to�data (optional)

End�User

ON SITE

NSW servers (Google Cloud, Amsterdam, Netherlands)

Custom Algorithm �(specific use-case)

Real-Time messages *** (e.g.Remaining Time)

Customers’ Systems �(SCADA, WFS, CMMS, ...)

Operations

Service Delivery

NOTES

* Updated algorithm is deployed on NSW edge device

** Scope of uploaded data is subject of mutual agreement to reflect InfoSec policies and necessary data for service

*** Transport via Ethernet and TCP/IP

How do we deliver

Neuron soundware

www.neuronsw.com

27

Full Visibility of Your Process

How does it work?

1. Start 24/7 automated data collection
2. Gain insights into the monitored process
3. Receive automatic notifications about your process performance
4. Adjust or take action
5. Optimize your production with valid and accurate data. Use actionable insights into productivity to drive your CAPEX/OPEX decisions.

​

• Easy & quick insight into your processes
• Real-time processing , real-time actions
• Process optimization and cost reduction
• Increased output and revenue
• Data-based decision making
• Remote insights & collaboration

Benefits

www.neuronsw.com

28

Neuron soundware

www.neuronsw.com

28

Montserrat Bold 24 pt

Single Line spacing

Montserrat Regular 11 pt

1. Montserrat Regular 11 pt Multiple Line spacing 1,2 space after 12 pt.
2. Montserrat Regular 11 pt Multiple Line spacing 1,2 space after 12 pt.
3. Montserrat Regular 11 pt Multiple Line spacing 1,2 space after 12 pt.
4. Montserrat Regular 11 pt Multiple Line spacing 1,2 space after 12 pt.
5. Montserrat Regular 11 pt Multiple Line spacing 1,2 space after 12 pt.

Montserrat Regular 11 pt Multiple Line spacing 1,2 space after 12�Montserrat Regular 11 pt Multiple Line spacing 1,2 space after 12 pt.

​

• Montserrat Light 16 pt 1,5 light spacing
• 6 pt after for each block
• Montserrat Light 16 pt 1,5 light spacing
• 6 pt after for each block
• Montserrat Light 16 pt 1,5 light spacing
• 6 pt after for each block

​

Montserrat Bold 24 pt

www.neuronsw.com

29

Neuron soundware

www.neuronsw.com

29

Grinding Time to Ready

Case Study

Challenge

Each time incoming material for asdjhf. As customer does not have the possibility to check the material status during the process, fixed grinding cycle is used. This means hah fikekfs e.

Solution

Acoustic monitoring of … via AI /ML . Machine learning will be used to predict product status, quality and time-to-ready of grinding process.

Benefits

• save 12-30% per production cycle
• Improve predictability and planning of batches
• energy savings

​

Neuron soundware

www.neuronsw.com

30

Montserrat Bold 24 pt

Montserrat Regular 11 pt

Montserrat Bold 12 pt space after 6 pt Multiple spacing 1,2

Montserrat Normal 11 pt Multiple Line spacing 1,2 space after 12 pt. Montserrat Normal 11 pt Multiple Line spacing 1,2 space after 12 pt. Montserrat Normal 11 pt Multiple Line spacing 1,2 space after 12 pt.

Montserrat Bold 12 pt space after 6 pt Multiple spacing 1,2

Montserrat Normal 11 pt Multiple Line spacing 1,2 space after 12 pt. Montserrat Normal 11 pt Multiple Line spacing 1,2 space after 12 pt. Montserrat Normal 11 pt Multiple Line spacing 1,2 space after 12 pt.

Montserrat Bold 12 pt space after 6 pt Multiple spacing 1,2

• Montserrat Normal 11 pt Multiple Line spacing 1,2 space after 6 pt
• Montserrat Normal 11 pt Multiple Line spacing 1,2 space after 6 pt
• Montserrat Normal 11 pt Multiple Line spacing 1,2 space after 6 pt

​

Neuron soundware

www.neuronsw.com

31

Grinding Time to Ready Feel Free To Use Two-line Title

Case Study

Montserrat Bold 12 pt space after 6 pt Multiple spacing 1,2

Montserrat Normal 11 pt Multiple Line spacing 1,2 space after 12 pt. Lorem Ipsum Neuron soundware artificial intelligence Lorem Ipsum Neuron soundware artificial intelligence Lorem Ipsum Neuron soundware artificial intelligence algorithms.

Montserrat Bold 12 pt space after 6 pt Multiple spacing 1,2

• Montserrat Normal 11 pt Multiple Line spacing 1,2 space after 6 pt
• Montserrat Normal 11 pt Multiple Line spacing 1,2 space after 6 pt
• Montserrat Normal 11 pt Multiple Line spacing 1,2 space after 6 pt

Neuron soundware

Neuron soundware

www.neuronsw.com

32

Our Clients

We are proud to collect customer experience across different processes, assets, geographies and segments.

You can find our solution anywhere from paper mills to automotive assembly, anywhere from compressors to industrial grinders, anywhere from Germany to Malaysia.

Project�References

Neuron soundware

Neuron soundware

www.neuronsw.com

33

Slide With Bullets Only Without Body Text

Special Slide, Beware of Styles

• This bullet list has increased spacing
• Use it on slides with special highligthts that require bullets
• Do not use in combination with regular paragraphs
• This bullet list has increased spacing
• Use it on slides with special highligthts that require bullets
• Do not use in combination with regular paragraphs

www.neuronsw.com

34

Neuron soundware

www.neuronsw.com

34

Montserrat Bold 24 pt

Single Line spacing

Montserrat Normal 11 pt

• Montserrat Normal 11 pt Multiple line spacing 1,2 After 12 pt
• Montserrat Normal 11 pt Multiple line spacing 1,2 After 12 pt
• Montserrat Normal 11 pt Multiple line spacing 1,2 After 12 pt
• Montserrat Normal 11 pt Multiple line spacing 1,2 After 12 pt
• Montserrat Normal 11 pt Multiple line spacing 1,2 After 12 pt
• Montserrat Normal 11 pt Multiple line spacing 1,2 After 12 pt
• Montserrat Normal 11 pt Multiple line spacing 1,2 After 12 pt

www.neuronsw.com

35

Neuron soundware

www.neuronsw.com

35

Our Clients

We are proud to collect customer experience across different processes, assets, geographies and segments.

You can find our solution anywhere from paper mills to automotive assembly, anywhere from compressors to industrial grinders, anywhere from Germany to Malaysia.

Project�References

Neuron soundware

Neuron soundware

www.neuronsw.com

36

Montserrat Regular 11 pt

Montserrat Regular 11 pt Line spacing 1.5 Montserrat Regular 11 pt Line spacing 1.5 Montserrat Regular 11 pt Line spacing 1.5 Montserrat Regular 11 pt.

Line spacing 1.5 Montserrat Regular 11 pt Line spacing 1.5 Montserrat Regular 11 pt Line spacing 1.5 Montserrat Regular 11 pt Line spacing 1.5

​

Montserrat Bold 24 pt

Single Line spacing

Neuron soundware

Neuron soundware

www.neuronsw.com

37

Neuron soundware Presentation Template

Neuron soundware

www.neuronsw.com

38

Montserrat Bold 44 pt

Name Montserrat Bold 12 pt | Position Montserrat regular 12 pt single line spacing 6 pt after

email@ Montserrat Regular 9 pt

+123 Montserrat Regular 9 pt

Neuron soundware

www.neuronsw.com

39

Neuron soundware

www.neuronsw.com

39

Design

Icons

Neuron soundware

www.neuronsw.com

40

Design

Icons

Neuron soundware

www.neuronsw.com

41

Design

Notes

H1 Headl’n MT Black 44

H3 Title Montserrat Bold 24pt

H4 Paragraph Title Montserrat Bold Normal 12pt / Color: Black 100%

H4 Paragraph Body Montserrat Normal 11 pt / Color: Black 100%

5

H2 Subheadline Montserrat Normal 11 pt / Color: 50% Gray

• Bullet Points Montserrat Normal 11 pt / Color: Black 100%

NSW red�#A81D39

50%�Gray

100%�Black

0,5 cm, when ČESKY ŠŽČĚ, increase the H2 >> H3 space

NSW red #A81D39

Red 168

Green 29

Blue 57

Neuron soundware

www.neuronsw.com

42

Design

Icons

Neuron soundware

www.neuronsw.com

43

Design

Icons

Neuron soundware

www.neuronsw.com

44

Design

Notes

H1 Headl’n MT Black 44

H3 Title Montserrat Bold 24pt

H4 Paragraph Title Montserrat Bold Normal 12pt / Color: Black 100%

H4 Paragraph Body Montserrat Normal 11 pt / Color: Black 100%

5

H2 Subheadline Montserrat Normal 11 pt / Color: 50% Gray

• Bullet Points Montserrat Normal 11 pt / Color: Black 100%

NSW red�#A81D39

50%�Gray

100%�Black

0,5 cm, when ČESKY ŠŽČĚ, increase the H2 >> H3 space

NSW red #A81D39

Red 168

Green 29

Blue 57

Neuron soundware

www.neuronsw.com

45

Neuron soundware

www.neuronsw.com

46

Neuron soundware

www.neuronsw.com

47