How to create a game �with millions of users?
Inal Kardan
Partner
TON Ventures
CTRL+С
40M
CTRL+С
60M
CTRL+V
270M
40M
40M
Thank you
SOCIAL
REWARDS
SQUADS
Case studies
Conversion and Retention – how to improve
Social mechanics – how to design and implement
Agenda
👥
🎯
🎮
Who is your player? �Age? �Geo? �Gender? �Habits?
Why they play?
Narrative
Why they play?
Social mechanics 101
Common examples of social mechanics in games:�
Referral system & invitations
Simple text invitation:�– Easier to share�– Lower conversion
Referral system & invitations
Simple text invitation:�– Easier to share�– Lower conversion
Rich invitation:�– Harder to share�– Higher conversion, Opens Mini App
directly (not the bot)
Referral systems MUST provide rewards to users
Case study
Notcoin:�– One level�– One-time reward
Case study
Notcoin:�– One level�– One-time reward
The Pixels:�– Multilevel
– Continious rewards
Competitions and leaderboards
Leaderboards:�– It’s a part of good game design�– Increases retention�– Works great for small groups�– No native API for mini apps (for games platform only)
Competitions and leaderboards
Competitions (tournaments):�– Attracts highly motivated players�– Works great for small groups�– Not many good examples (only Fanton)
Teams and Squads
– Mostly it’s a way to attract KOLs�– Don’t forget to reward KOLs
PvP and why you should avoid it if possible
Retention – most important numbers for you. Do everything to improve them
Conversion and Retention – how to improve
😍
Conversion tips and tricks
🕹️
Convert from bot user to a player
– Pin a message with a button�– Use numbers and emoji�– Pictures and GIFs improve conversion on EVERY stage
Convert from bot user to a player
– Pin a message with a button�– Use numbers and emoji�– Pictures and GIFs improve conversion on EVERY stage
Convert from a player to paying player
– Use both Wallet Pay and TON Connect�– Wallet Pay has x2 conversion rate
Retention mechanics
$20k sales with limited time activities
Time Limited Activities: Gatto
$15k/mo subs from recurring users
Works EVERYWHERE, not only in game catalogs
Lucky Wheel: Gamee
R7 -> +4%, R1 -> +11%
Do not break your game balance
Streaks and daily incentives: The Pixels
R7 -> +18% (sic!)
Obvious things
Obvious things
Progression – different leagues (silver/gold/platinum/etc), boosts (multitap/higher limit). And you always compete with the leaderboard, which is also a part of the game progression.
Obvious things
Progression – different leagues (silver/gold/platinum/etc), boosts (multitap/higher limit). And you always compete with the leaderboard, which is also a part of the game progression.
Random time appearing challenges so players are motivated to regularly check what's available there because those tasks are limited in time.
Obvious things
Progression – different leagues (silver/gold/platinum/etc), boosts (multitap/higher limit). And you always compete with the leaderboard, which is also a part of the game progression.
Random time appearing challenges so players are motivated to regularly check what's available there because those tasks are limited in time.
Fun and lulz – notifications with cool GIFs to retain users (everybody loves GIFs), awesome branding with bites like "Probably nothing", "do NOT do smth," (we all know what people do when you ask them not to do without a reason).
Non-obvious things
Non-obvious things
Non-obvious things
FOMO
КӨП РАХМЕТ�Вопросы?
Questions?