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Green Joy
Tackling single-use plastic straws consumption from natural grass Lepironia
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Biodegradable straws and
utensils for our greener world
36.4 billion
plastic straws pollution our world’s oceans
“It’s just one plastic straw” – said 8 billions people
55% of The Mekong Delta population affected by climate change by 2100
HoReCa has no real alternative to plastic straws (yet)
“
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Biodegradable straws and
utensils for our greener world
Alternatives
Straws
$6.3 B
$60M
Green Joy: compostable straws & utensils from natural grass Lepironia
Reduce
Reduce Plastic waste & pollution
Reduce
Reduce
Improve livelihoods for local people
Help F&B reduce carbon footprint
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Biodegradable straws and
utensils for our greener world
Grass Straw – the Number 1 eco-friendly straw
SAFE: 100% Organic & Compostable
SCALABLE: fast growing, self-sustaining
SUSTAINABLE: Less energy and resource involved , renewable resource
the simplest process among alternatives
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Biodegradable straws and
utensils for our greener world
Total Drinking
Straw market 2022
$18.1 Bn
Plastic
straw
$11.8 B
Alternatives
Straws
$6.3 B
Decrease
~ 3.1 B (by 2027)
100% ban by 2021 - Canada, France, Germany, Italy, India, Switzerland and some other Western European countries.
Growth
~ 17 B (by 2027)
Paper, plant-based, metal, glass etc
$20M
An enormous market opportunity
Straws served by Green Joy by 2027
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by utilizing the whole grass & diversifying portfolio
2. Grass
Crafts
1. Grass Straws
For B2B: HoReCa, F&B
For retail channel
For eCom
For retail channel
For eCom
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Business Model
B2C
B2B
Wholesale/ Bulk
Retail Sale: VND500
Gross margin: 48%
WholeSale: VND350
Gross margin: 28%
90%
10%
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Grass straws: The number 1 eco-friendly alternative straw
“
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FARM-TO-FORK
After-sale service, 30 – 45 days collection
Stable supply, price and quality
First mover, visibility and featured on social media
Our competitive advantage!
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Biodegradable straws and
utensils for our greener world
Proven Success
Revenue
Proven success
No of straws sold
Distribution
> 40 million
1000+
Horeca, wholesale
Vietnam + export
Global
expansion
30 countries
US, EU, ASIA
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Biodegradable straws and
utensils for our greener world
40M: plastic straws prevention (20 tons plastic mass)
100 hectare: Preserve natural grass ecosystem
50 Tons: CO2 Emission reduction
Impacts Green Joy created
> 100 farmers & local people
3X Income higher
Gender Inclusion
65% women
(financial independence, fair benefits)
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BIODEGRADABLE
CUSTOMIZED
Our customers- partners
Partners
Customers
Biodegradable straws and
utensils for our greener world
Biodegradable straws and
utensils for our greener world
To turnover $20mln +by 2027, with sale in 50+ countries
Financial Plan
Straw
Utensils
Biodegradable straws and
utensils for our greener world
Our action plan
Expand Distribution Channels
Enter key Retails & F&B channels
Company
Branding: Trade Fair, Events
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2
3
Go to market strategy
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Biodegradable straws and
utensils for our greener world
Biodegradable straws and
utensils for our greener world
LAUNCH | 2019
GROWTH | 2021-2023
EXPAND | 2024- 2025
Global market
Start with grass straw
Plant and grow grass ecosystems
Improve production
Full automation & production line
Distribution channels expansion & marketing exposure
Expand wholesale network and D2C
R&D and
Enlarge product range
Open overseas branch/subsidiary
Our Vision in next 5 years
5 years timeline
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Our Ask
(50 tons of plastic mass)
FUND USING
GOAL
Commercial Partnerships
$ 500.000
Team Presentation
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Biodegradable straws and
utensils for our greener world
Ny Na�Biz Development + Finance
7 years of experience in biz development & financial planning in hotel, real estate and hospitality industries
Tuan Nguyen�CTO
5 years of experience in engineering and automation
Nguyen Vo�Founder & CEO
8 years of experience in Banking, Finance, Operations, Business Strategy & Management
Diligent and passionate leadership team
Production
15+
Shawn ST-Tan
Country Category Business Team Lead
Tuyen Nguyen
Growth strategy, Innovation and Digital transformation
Tatevik Markosyan
UNDP Impact
Accelerator Lead
Advisor
JOIN
GREEN JOY
MISSION
to
replace 1 billion
plastic straws
To learn more, contact Green Joy at
info@greenjoystraw.com. www.greenjoystraw.com +84(0)778107721