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“In a dark place we find ourselves, and a little more knowledge lights our way.” - Yoda

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Target bucket (segment): Family focused with passion for mentorship

A marketing educator, mentor, and consultant with passion for creating experiences that helps his students and clients to (re)discover their path and the courage to pursue it.

Demographics

Traits & Values

Media Consumption

Brand Habits

  • 40 years old
  • Doctorate
  • College Professor, over $100,000
  • Married with 2 kids
  • From Czech Republic
  • Own a home
  • Ft. Thomas, Kentucky
  • Van, drive a bike
  • Believe in human potential, equality, and wholehearted world
  • Strong willed, resilient, passion for teaching
  • Family, students, and the outdoors makes him happy
  • Worried about how to educate students
  • Linkedin, Instagram highly used
  • Enjoys Star Wars, Rocky, other action films
  • Listens to a wide variety of music (i.e. student playlist)
  • Read articles about business world
  • Patagonia, Nutella are favorite brands
  • Does not shop often, only for groceries at Kroger
  • Environmental impact, cost effectiveness drive purchase decisions.

Who is David “Yoda” Raska?

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Who is David “Yoda” Raska?

A marketing educator, mentor, and consultant with passion for creating experiences that helps his students and clients to (re)discover their path and the courage to pursue it.

Famly oriented: enjoys traveling with his wife and two children

Patagonia and Nutella are among favorite brands

Linkedin and Instagram are most often used forms of social media