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Founders

Keli DiRisio, MFA, MS

Nicole Trabold, PhD, LMSW

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Intuitive sophisticated digital tool using gamification to address the increasing stressors on college students

Solution

“The greatest weapon against stress is our ability to choose one thought over another.” —William James

Our solution is focused – prevent stress from getting out of hand…William James a philosopher and father of psychology stated it simply “ the greatest weapon against our stress is our ability to choose one thought over another.

Stress can actually be useful –if we think about it in the right way. if we look at elite athletes like Michael Phelps – when he navigated the stress of training and competition he was extremely successful – when he didn’t he was overwhelmed with depression, anxiety and suicidal ideation

Our mobile application Base Campus help college students develop and maintain healthy emotional states and build resilience as they navigate the complex demands of higher education. College students are emerging adults with developing brains that make them more vulnerable to impulses and emotions, learning how to self –regulate this is vital

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Curated Content
Longitudinal Personalized Feedback
It’s a Game
Reporting of Campus Trends

Emotional Regulation

Stress

Better Academic Performance

Emotional Intelligence

HOW

WHY

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Differentiator/Competitors

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Business Model

Colleges/Universities
Student Affairs
Subscription fee

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Market Strategy

19 Colleges and Universities in �Finger Lakes Region
College Counseling Centers
Social Media
Build Support from Students
Continuously Innovate and Evolve

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Next Steps

CONTENT DEVELOPMENT

Q1-4

STRATIFY

Q1

FOCUS GROUPS

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FINANCIALS

Q3

ADVISORS

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BETA TEST

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Thank You