ClearMove
Badger Build Fest
2025/11/14 - 2025/11/15
Jenny, William, Sam, Zhiyuan
Built for property managers and renters.
Our team
ClearMove
William Kang
ckang53@wisc.edu
Sam Kwak
ckwak7@wisc.edu
Zhiyuan Jin
zjin277@wisc.edu
Jenny Chen
jchen2453@wisc.edu
Founder, CS+DS
Background
Demo
CS Major
Tech
Math Major
Tech
Management Major
Introduction & Target Mrk
Product Highlight
Bus Model
Financial Overview
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ClearMove
Emotional Reality
3
Background - Why
ClearMove
4
Pains:
Gains:
ClearMove
5
Target Market: Rente Company
& Tenants
Solution Overview
Apply laws
Document move-in & move-out
Compare damages
Generate evidence package
Upload lease
Create digital checklist
ClearMove
Our AI-powered transparent inspection platform unifies property managers and renters into one shared workflow to restore trust, reduce conflict, and create clarity
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Demo
ClearMove
Evidence report sample
Product Highlight
Information transparency
1
ClearMove
Narrowing the gap between rich & poor
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Personalize
3
Full renting protection workflow & Reminder
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Why This Matter
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“We create a transparent inspection system where landlords save time and money, and renters receive fairness — all powered by AI.”
ClearMove
BUSINESS MODEL
Revenue Streams
Key partnership
Key activities
Cost Structure
B2C (Secondary)
Rental company
Social Media platform - Marketing
Government & Law firms - legal knowledge
Google (Tech firms) - AI, pic.
Software Development / AI Integration
Legal Research & Compliance
Data Collection & Annotation
Customer Support & Onboarding
Marketing & Business Development
B2B Subscription (Main)
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→ Tech development cost 40%-60%
→ Marketing (TikTok/ins/facebook) 20%-40%
→ Operation (Cloud, storage) 10%-15%
ClearMove
Financial Overview (Across 2 Years)
Conservative
Optimistic:
Break-even = 20 B2B clients + 250-300 B2C/mo
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| Conservative | Optimistic |
Total Revenue | $488,640 | $1,078,800 |
Total Cost | $435,000 | $555,000 |
Net Profit | +$53,640 | +$523,800 |
Net Profit | 11% | 49% |
Price reference：https://www.zinspector.com/pricing/
Thank you
Do you have any questions?
Appendix
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Appendix
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Bibliography
Economics, Chandan. “Renters Account for Majority of Household Growth.” Arbor Realty, November 15, 2025. https://arbor.com/blog/renters-account-for-majority-of-household-growth/#:~:text=Rental%20Households%20Surge,all%20household%20growth%20last%20year.
Roost / JoinRoost, Inc. “Security Deposit Statistics Research.” Roost, 2024. https://www.joinroost.com/post/security-deposit-statistics-research-roost
Nelson, Ariel, Steve Sharpe, April Kuehnhoff, and Chi Chi Wu. “What the Heck, Dude! How States Can Fight Rental Housing Junk Fees.” National Consumer Law Center, updated November 2025. https://www.nclc.org/wp-content/uploads/2024/09/202511_Report_What-the-Heck-Dude.pdf
Cooban, Anna. “Here’s Why It’s So Hard to Find an Affordable Apartment to Rent.” CNN Business, February 19, 2024. https://www.cnn.com/2024/02/19/economy/us-rental-apartment-prices
Apartment List Research Team. “100+ U.S. Rent Statistics and Trends [2025].” Apartment List, March 14, 2025. https://www.apartmentlist.com/research/rent-statistics
Product Design
ClearMove
Upload & Extract
Landlord uploads lease + move-in checklist�
System auto-extracts rules, conditions, required inspection items
Digital Checklist Creation
AI builds a standardized, transparent checklist for both landlord & renter�
Optional items added (e.g., appliances, walls, flooring, fixtures)
Move-in: renter photographs each checklist item�
Move-out: renter repeats the photos�
App organizes & matches them automatically
App compares before/after photos�
Flags possible damages with explanations�
Generates recommendations or reports for deposit return fairness
Time-Stamped Condition Capture
Damage Analysis & Advice
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01
OPERATIONAL PLAN
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03
04
01
02
03
04
Based on your competitive analysis in previous slides, describe the growth opportunities for your business. Write a comprehensive claim here, then break it down into individual learnings.
Company Name
Key learning 1
Key learning 2
Key learning 3
THE OPPORTUNITY
Go deeper into a specific insight from the competitive analysis and what it means for your business.
Point to the gap your product will fill and explain how your business can claim that space.
Consider your brand and customer segments. Explain why you’re ideally positioned to reach them.
16
“Add a quote that captures your mission statement. Announce the impact you want to achieve and who you aim to help. Show where your company is heading, the ultimate goal.”
Company Name
Full Name
Title
17
Explain what your company or product does, and why it’s critical in the current market.
Company Name
03
04
VALUE PROPOSITION
VALUE PROPOSITION
02
VALUE PROPOSITION
01
VALUE PROPOSITION
THE SOLUTION
Identify your customers and how you’ll connect to their behaviors and needs.
Define what distinguishes your company, product, or service from what’s available.
Copy this slide and add as many items as necessary to fully outline your company's value.
Describe a key benefit that your company, product, or service offers to customers.
18
Write a confident statement defining what success looks like to your company.
Introduce a specific
business objective
OBJECTIVES
Company Name
Introduce a specific
business objective
Introduce a specific
business objective
Introduce a specific
business objective
OBJECTIVES
To establish how you’ll measure success, identify your key performance indicators (KPIs) and list them like this:
To establish how you’ll measure success, identify your key performance indicators (KPIs) and list them like this:
To establish how you’ll measure success, identify your key performance indicators (KPIs) and list them like this:
To establish how you’ll measure success, identify your key performance indicators (KPIs) and list them like this:
19
Write a keen insight about your persona or target audience.
Needs and motivations
AUDIENCE
Company Name
Full Name
How we can help
Pain points
What does your persona want to achieve? What are their goals?
Explain where your product or service fits.
Identify an obstacle your persona struggles with. What interferes with their needs and motivations?
Introduce your audience persona. Highlight some key traits and mention their age, profession, and location.
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Full Name
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Age
00
Occupation
Job title
Status
Marital status
Education
Highest degree
Location
Place name
Archetype
Book club
LOGO
Introduce your persona, including who they are and where they come from. Think about a hypothetical user or customer who represents an audience segment.
Bio
Goals
Frustrations
Anxious
Current emotions
Optimistic
Nervous
Enthusiastic
Personality
Extrovert
Introvert
Spontaneous
Planner
“Quote the persona on their needs and wants. This can be a fictional line or an excerpt from a real user interview.”
Collaborative
Independent
Favorite brands
LOGO
LOGO
Write a high-level insight about the competitive ecosystem
COMPETITIVE LANDSCAPE
Company Name
22
COMPETITOR 1
COMPETITOR 2
COMPETITOR 3
COMPETITOR 4
FEATURES
STRENGTHS
WEAKNESSES
Based on your competitive analysis in previous slides, describe the growth opportunities for your business. Write a comprehensive claim here, then break it down into individual learnings.
Company Name
Key learning 1
Key learning 2
Key learning 3
THE OPPORTUNITY
Go deeper into a specific insight from the competitive analysis and what it means for your business.
Point to the gap your product will fill and explain how your business can claim that space.
Consider your brand and customer segments. Explain why you’re ideally positioned to reach them.
23
Provide key insights into the state of the market. Share your company’s perspective on where the market has been and where it’s headed.
00%
00M
00+
00M
Company Name
MARKET ANALYSIS
Add any additional context about forces or factors influencing the market and how your business is meeting the moment.
Add a few words to explain this metric.
Add a few words to explain this metric.
Add a few words to explain this metric.
Add a few words to explain this metric.
Market analysis
Company Name
Key players
Context
Customer segments
Pricing strategy
25
Provide some insight on the state of the market today. Describe any challenges, forces, or factors influencing the market. Share your company’s perspective on where the market has been and where it’s headed.
Segment 1
Segment 2
Segment 3
Segment 4
Competitor brand
Competitor brand
Competitor brand
Competitor brand
Competitor brand
Competitor brand
Historic growth rate
Market value
Projected growth rate
Cost of entry
00
00
00
00
MARKET
Premium
Mid-level
Economy
High
Medium
Low
PRICE POINT
Market analysis
Company Name
Customer segments
Context
Key players
Provide some insight into the state of the market today. Describe any challenges, forces, or factors influencing the market. Share your company’s perspective on where the market has been and where it’s headed.
Pricing strategy
26
Competitor brand
Competitor brand
Competitor brand
Competitor brand
Competitor brand
Segment 1
Segment 2
Segment 3
Segment 4
Historic growth rate
Market value
Projected growth rate
Cost of entry
00
00
00
00
MARKET
Premium
Mid-level
Economy
High
Medium
Low
PRICE POINT
Competitor brand
-00%
-00%
Company Name
COST STRUCTURE
If you anticipate changes to your expenses, mention the impact to your cost structure here.
Add any other potential cost savings in an area or department
Estimate potential cost savings in an area or department.
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Logistics
Technology
Staffing
Taxes
Marketing
00%
00%
00%
00%
00%
Company Name
REVENUE MODEL
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Define how you’ll generate income from this source. Identify relevant pricing or channels.
Revenue stream 3
00%
Define how you’ll generate income from this source. Identify relevant pricing or channels.
Revenue stream 2
00%
Define how you’ll generate income from this source. Identify relevant pricing or channels.
Revenue stream 4
00%
Define how you’ll generate income from this source. Identify relevant pricing or channels.
Revenue stream 5
00%
00%
Define how you’ll generate income from this source. Identify relevant pricing or channels.
Revenue stream 1
Primary activity name
Company Name
Support activity name
Support activity name
Support activity name
KEY ACTIVITIES
Break down your primary activity into the additional activities required to successfully deliver your value proposition. These should contribute to your core business function.
Show your audience what a day in the life of your organization looks like. Help them understand what’s required to do what you do.
Think about your everyday operations. For example, if your primary activity is software engineering, your support activities may be customer support, software integration, or maintenance.
Describe the core activity of your business, how you create and deliver your products or services. This might be manufacturing, product design, software engineering, customer service, marketing, or project management.
Define your target audiences and how you’ll speak to them
Company Name
Target audience 1
CUSTOMER SEGMENTS
Target audience 5
Target audience 4
Target audience 2
Target audience 3
Describe a target audience or customer group you want to reach. Identify their traits, values, behaviors, or preferences.
For example, a tech-savvy user persona might fall into a broader Tech Enthusiast or Industry Professional audience segment.
While your user personas represent ideal individual customers, segments represent a wider range of people who share certain characteristics.
Think about how each target audience or segment relates to your product or service, why they need it, and how they’ll use it.
Refer back to your user personas and point out which segments they belong to. This will help your presentation feel more interconnected.
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Evaluate your revenue trajectory relative to your goals
Company Name
FINANCIAL DATA
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Yearly revenue
Gross revenue
Net revenue
$00
Revenue growth
0
00%
00%
00%
00%
00%
20XX
20XX
20XX
20XX
20XX
Invite your audience to learn more about your organization and to keep in touch.
Company Name
NEXT STEPS
Contact
Full Name
Title
name@example.com
example.com
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