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BRIEF INSTITUTIONAL �ADVANCEMENT PRIMER�FOR OUR�FACULTY SENATE

Friday, February 18, 2022

Jeffrey Fischer-Smith

Vice President for Institutional Advancement

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CORPORATE GIVING

  • Cause-related marketing
  • Good customer relations
  • Tax deductions
  • Access

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CORPORATE GIVING �@ SUNY OLD WESTBURY

  • Explore philanthropy with vendors.
  • What companies employ our students?
  • What companies have our alums founded?
  • What research / services do we provide that synch with what companies?
  • What in-kind donations would benefit our students?
  • Employee volunteers.

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FOUNDATION GIVING

  • Often founded by a wealthy person or family.
  • Large vs. small family foundations.
  • Often very easy to determine what they support.

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FOUNDATION GIVING�@ SUNY OLD WESTBURY

  • Smart area for staff growth.
  • Work directly with deans, faculty and staff on proposals.
  • Research foundation prospects. Identify who is funding peer universities.
  • Often first funders when creating a development program.

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INDIVIDUAL GIVING

  • By far, most – if not all – giving is actually from individuals.
  • Annual → Mid-level → Major → Planned
  • Pareto Principle

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THE TOP 7 REASONS �WHY INDIVIDUALS GIVE

  • They’re mission-driven.
  • They trust your organization.
  • They get to see the impact.
  • They have a personal connection to your cause.
  • They want to be part of something.
  • You’ve caught their attention.
  • They want tax benefits.

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THE #1 REASON �WHY INDIVIDUALS STOP GIVING

They don’t know how

their gift is being used.

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INDIVIDUAL GIVING�@ SUNY OLD WESTBURY

  • #1 area for SUNY Old Westbury to invest.
  • Need strong annual fund.
  • Need major gift officers.
  • Compelling Case for Support.
  • Funding priorities.

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WHAT WILL THE OUTCOME BE --�A CULTURE OF PHILANTHROPY �@ SUNY OLD WESTBURY

  • All staff are informed about the university’s activities.
  • Everyone shares in SUNY Old Westbury’s successes with one other.
  • Further, everyone fully understands the university's mission and cares about the university's success toward achieving its mission.
  • Staff and faculty understand they are all ambassadors representing the university.

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THANK YOU!��QUESTIONS?

Friday, February 18, 2022

Jeffrey Fischer-Smith

Vice President for Institutional Advancement