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Bad Ass

you’re a

what does everyone else see? and why does it matter?

YOU KNOW

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CONFIDENTIAL PROPRIETARY DO NOT DUPLICATE

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Bad Ass

you’re a

what does everyone else see? and why does it matter?

YOU KNOW

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It is:

Purpose
Passion
Authenticity

Bad Ass

LEADERSHIP

Is not:

Intimidation
Rigid
Exclusionary

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Identify Your Personal Brand
Determine Who You’re Marketing To
Establish Your Message
Communication & Delivery
CAMPS

℠

HOW TO MARKET YOURSELF

@GDRizzi @RadiusSportsLLC

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Pivotal Moments

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CONFIDENTIAL PROPRIETARY DO NOT DUPLICATE

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when you think you can’t go on

YOU WILL.

You Can.

Two of these truly shaped my brand and path toward entrepreneurship. The first is the marathon -

During this time I had been engaged, we broke it off, I was promoted and moved to Chicago. I only knew one person there so spent much of my time on my own. It was then that I trained for my first Marathon. Anyone who has ever ran a marathon will tell you it is one of the most challenging and empowering physical and mental experiences. I recall running my 16 mi training run at 10 pm at night after a long day of work, trekking along lakeshore drive, I had just turned at the halfway mark, with the wind blowing fiercely and rain coming down, and I remember feeling completely alone. I didn’t really know anyone in Chicago, I had just come out of a relationship, I was totally drained, and just wanted to quit. Well, I was running for a charity that helps abused kids. I looked down at my wrist where I wore this bracelet that one of the kids I was running for, his name was Michael, had made. And I thought the task in front of me was nothing compared to what he went through. I finished the 16 and completely collapsed in tears.

I proved something to myself – when you think you can’t go on, you can. And you will.

And I knew once I completed that first marathon that I could do ANYTHING I set my mind to. This was crucial in advancing my career and path to entrepreneurship.

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What am I

not hearing?

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“The measure of who we are is what we do with what we have.”

- Vince Lombardi

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I quit my job.

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I bet on me.

And I bet on me.

These pivotal moments taught me:

Perseverance.

Dedication.

Importance of family and community.

Attention to detail.

Completing tasks with excellence.

Innovation.

Pride in what I do.

Love of nature.

Helping people.

Living positively and profoundly.

Staying grounded.

Building and creating things.

Walking the Talk with Actions, not just words.

Recognizing these truths about myself led me to quitting my Fortune 500 job nearly nine years ago, starting a marketing firm, and gaining my first client in the same day. When I gave notice to Avis, our President flew me to NJ, he respected my desire to be an entrepreneur but didn’t want me to go far and wanted to be my first client.

These are elements of my personal brand and what I stand for. Call it living your truths – marketing the real you - and my companies retain a focus on the things I am passionate about and work that embraces people, the planet, and performance.

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What are your pivotal moments? Your strengths?

problem solving • innovation • leadership • endurance

precision • teamwork • decision-making • communications • art

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Be authentic.

Uncommon.

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If you left, what would your team & colleagues miss?

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360 Survey

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Describe you in 4-5 adjectives

Strengths

Flaws

Gaps?

Informal Survey

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Superhuman

BADASS cool

golf professional

one-of-a-kind

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Who are

you marketing to?

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Internal

Manager/Board

Members/Guests

Crew

Other Departments

External

Industry Peers

Potential Employers

Community

Organizations

Target Audience

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Where & How Spending Time

Social functions (wine tasting)

Committees

Events & networking

Turf talks

Digital media

What is Important

Personality

History

Values & Priorities

Metrics

Interests

Research

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your message

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Harness Your Message

goals • skills

strengths • character

accomplishments

personal brand

#1 thing interviewers notice is ability to effectively communicate qualifications

SOURCE: US News & World Report, May 2012

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Delivery

...details

Attire, body language, communication style/grammar, enthusiasm in

Top 7 things interviewers

notice

SOURCE: US News & World Report, May 2012

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YOU

message

are your

to the

world

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Social Media Reinforces Personal Brand

Tweet 3-5x/week

Like-Follow-RT

Hashtags & Tags

Schedule Elements

Credibility, Facts

Post/Share 1x/week

Like +3x/week

Nice Photo

Respect Connections

Connect 1 new/wk

Blog, LI, Industry Articles

Provide Value

Provoke Thought

Give Credit/Tag

Use Photos

Personal Brand

proofread • spelling • grammar • vocabulary • mindful of ‘to’ line

unique words • avoid over-used words • professional • patience

Social Media

Social media – especially Twitter for supers. Estimating roughly 10,000 supers on Twitter. Post on twitter 3-5x per week, like/follow, use hashtags. Reinforce your personal brand – break into elements. i.e. leadership/teamwork, innovation/new products/processes, industry news, values, performance

LinkedIn – be on it. Add a nice photo/photo that says something about you

Blog, LinkedIn, Industry articles that provide value & provoke thought, give credit/tag people – encourages sharing, be consistent with your personal brand

Communications - proofread, spelling, grammar, vocabulary (unique words, avoid over-used words) frequency 1x per week to per quarter (Twitter daily post, LinkedIn 1x per week, article 1x per month or every couple months)

Professional resume with facts and data that fits your personal brand

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personal

follow up

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Be visible.

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Connectivity

Action (deliberate, random)

Moving the pieces

Partnerships

Self Improvement

CAMPS

℠

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the WORLD

EVERY WORD

YOU are your MESSAGE to

Be Intentional

out of COMFORT ZONE

PIVOTAL moments

find your REALITY

personal BRAND

show the world

Be Compelling

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Bad Ass

YOU ARE

the

that

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Gina Rizzi, President

Direct 312.848.9584

gina.rizzi@radiussportsgroup.com

www.radiussportsgroup.com

www.arcusmarketinggroup.com

@GDRizzi @RadiusSportsLLC

Thank you.

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