Enhancing Content with Commerce
The fastest checkout that lives inside content.
1o
Problem
Advertising is an inefficient way to find customers
Brands
Spending more and more on ads.
Consumers
Distrust and ignore most ads.
Solution
Let’s put relevant and curated commerce opportunities where the content is!
Higher conversion rates than affiliate marketing for brands. Higher traffic retention for content. Better user experience for consumers.
Enjoy a 400% higher conversion rate when consumers buy contextually.
Consumers
are searching for authentic content
Brands
Content already mentions relevant products
Benefits & Growth
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Trust & Efficiency
More Revenue
More Products
More
Consumers
More Content & Distribution
More
Brands
More Curators
Market Opportunity
Focused entry into a huge market.
Digital Ads
Marketing spend
for brands
$1T
$500B
-2023-
$330B
-2019-
Affiliate
Affiliate marketing
spend
~$8B
D2C Brands’ Affiliate Spend
~$2B
Why Now? The timing is right!
CAC (Customer Acquisition Cost) has increased due to consolidating inventory.
Media is hiring commerce editors.
2014
2015
2016
2017
2018
2019
0%
18%
35%
53%
70%
Media begins experimenting with commerce business model
SOURCE: https://www.profitwell.com/blog/content-marketing-customer-acquisition-cost
MARKETING COST (%)
Competition?
Bargains & Deals
Influencers
e-commerce
Content
Brands
Consumers
Affiliate
D2C
Ads
1o
Narrativ
Shoppable
Instagram shopping
StackCommerce
Roadmap
Q1 2020
Conversion Optimization
Q2 2020
Onboarding Mid-Large Brands and Curators
Q3 2020
Deploying the 1o Automated Exchange
Q4 2020
Elevating Data Privacy
Team
Veteran Founder, COO and General Counsel.
Law, cybersec, licensing, blockchain.
Founding COO @ White Ops, top cybersecurity company
Board @ Gemini, 1st regulated crypto exchange� Corporate / M&A attorney @ Skadden, Arps
Dr. Aleks Jakulin
(Founder)
Track record in leading the creation of new technologies that reach mass adoption.
Co-authored PNG, used by 4 billion active daily users. Professor of Data Science @ Columbia University.
Top PhD award, European Association for AI.
Ash Kalb
(Co-founder)
Let’s have a conversation!
Email us at a@1o.io
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