Monthly Touchpoint Calendar, Graphics, & Captions

November 18, 2025

NAMIWalks �Team Introductions

NAMIWalks 10 Minute Training

Agenda

• What is a Monthly Touchpoint & Why They Matter
• Overview of the Monthly Touchpoint Calendar
• Sample Monthly Touchpoint Graphics Library
• Sample Monthly Touchpoint Captions
• How to Implement & Scale
• Q&A

What is a Monthly Touchpoint & Why They Matter

What Is a Monthly Touchpoint?

A Monthly Touchpoint is a planned, intentional outreach to a walker, team captain, volunteer, or sponsor that strengthens the relationship outside of an immediate fundraising ask. Monthly Touchpoints can be emails, texts, phone calls, handwritten notes, social posts, in-person interactions, or small moments of personalized recognition. They are simple, consistent interactions designed to convey appreciation, offer connection, or highlight opportunities to engage.

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What is a Monthly Touchpoint & Why They Matter

Why They Matter

• Build meaningful relationships beyond fundraising
• Boost walker, team, volunteer, and sponsor retention
• Keep NAMI’s mission visible between seasons
• Strengthen trust, loyalty, and community connection
• Open doors for deeper engagement and leadership
• Easy, consistent moments that make a lasting impact

Sample Monthly Touchpoint Calendar

Sample Monthly Touchpoint Graphics

Sample Monthly Touchpoint Captions

How to Implement & Scale

Multi-Channel Outreach

• Email, social posts, texts, phone calls, mailers, in-person visits
• Different audiences respond to different channels
• Multi-channel approach keeps communication fresh

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How to Implement & Scale

Local Customization

• Spotlight local stories or partners
• Integrate community celebrations or awareness days
• Make touches feel personal and rooted in your area

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How to Implement & Scale

How to Start & Scale

• Begin with 1 gratitude, 1 holiday, or 1 call to action touch per month
• Layer more as capacity allows
• Consistency over quantity—small touches matter

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