Pains and Gains
Overview of P&G by hubs
*Partner Use Only*
Marketing Hub
Understanding ROI
Manual data entry
Internal team alignment
Clear ROI Reporting
Nurture and handoff leads
Use live chat to connect with all teams
Reports/Dashboards
Workflows
Email, Conversations
Website alignment
Create consistent website experience
Landing and blog pages, Ads, Social, SEO
Content
Messaging
Automation
Reporting
Segmentation process
Segmented custom views
CRM actions, Lifecycle Stages, Segmentation
Data
PAIN
(Legacy Software)
GAIN
(HubSpot)
TOOL
Sales Hub
Disorganized content, off brand
Sales enablement assets
Documents, Playbooks
Content
Consistent experience across channels
One source of truth
Calls, Meetings, Templates, Quotes
Messaging
Follow-up is a time suck
Put prospecting on auto-pilot
Workflows, Sequences
Automation
Forecasting blind spots
Clear visibility into forecasts
Forecasting, Sales Analytics
Reporting
Researching contacts for prospecting
Rich insights from the CRM prioritize outreach
CRM actions, Deals, Segmentation, Lifecycles
Data
PAIN
(Legacy Software)
GAIN
(HubSpot)
TOOL
Service Hub
Clunky Knowledge Base
Beautiful and easy to maintain KB
Knowledge Base
Content
Routing conversations
Easy internal handoff
Conversations
Messaging
Slow customer resolutions
Informed customers
Ticket Workflows
Automation
Hard to prove value
Understanding of ROI
Feedback Surveys, Reports
Reporting
Lack of customer context
Visible customer history
Tickets
Data
PAIN
(Legacy Software)
GAIN
(HubSpot)
TOOL
CMS Hub
Website gatekeepers
Easy to create content
Site, Landing, and Blog Pages
Content
Inconsistent visitor experience
Consistent messaging across channels
Conversations
Messaging
Content management
Scheduling and leverage
Scheduling, Membership lists, SMART content
Automation
Low visibility of blindspots
Invest in the right content to drive impact
Reports/Dashboards, Tracking Code
Reporting
Disjointed website and systems
Create personalized customer experiences
Site, Landing, and Blog Pages, Domain actions
Data
PAIN
(Legacy Software)
GAIN
(HubSpot)
TOOL
Operations Hub
Time suck on content management
Teams can own their own content
Permissions
Content
Teams are encouraged to use their own tools
Empower Go-To-Market teams
Conversations
Messaging
Lack of powerful automation for complex teams
Optimize internal processes
Programmable automation, Scheduleding, Webhooks
Automation
Disconnected data
Clean, up-to-date data
Data quality automation, Reports/Dashboards
Reporting
Fractured buyer experience
Optimized CRM data
Data sync, custom mapping, deduplication
Data
PAIN
(Legacy Software)
GAIN
(HubSpot)
TOOL
Category | Marketing Gain | Sales Gain | Service Gain | CMS Gain |
Data | Segment your audiences flawlessly with a complete view of each customer. | Get rich insights to prioritize your outreach and predict your pipeline health. | Understand the complete history of each customer to create a more human service experience. | Infuse your website with customer data to create personalized experiences for every site visitor. |
Content | Create a consistent web experience for customers, regardless of where they are in their journey. | Create sales enablement assets that align with your campaign goals. | Create a beautiful looking knowledge base that is easy to search and maintain. | Quickly create content that helps you grow your business instead of giving your team one more thing to manage. |
Reporting | Understand the ROI of your marketing efforts with multi-touch revenue attribution reporting. | Perfect sales forecasting and identify new opportunities for revenue with an understanding of the customer lifecycle. | Understand the ROI of your customer retention efforts with reporting. | Optimize your site through thoughtful experimentation and invest in content that you know is impacting your business’ bottom line. |
Messaging | Connect contacts to customer service or sales with live chat and a shared inbox. | Interactions are saved to a single timeline for total transparency. | Easily handoff contacts to sales when needed. | Use your website as the connective tissue that ensures your messaging across marketing, sales, and service is consistent. |
Automation | Easily nurture contacts and handoff warm leads to sales effortlessly. | Get warm leads from marketing effortlessly, and put prospecting on auto-pilot. | Keep customers informed of the status of their tickets with automated emails. | Schedule pages to go-live at exactly the right moment. Leverage smart lists to automatically power membership-driven content. |
Built differently so you can...
Stay in sync without slowing down.
Grow without growing pains.
Achieve adoption without exhaustion.
Stay In Sync Without Slowing Down.
Some CRM platforms, like Salesforce, grew by acquisition which means they have thousands and thousands of features and tools. While these features and tools are united under a single brand, the underlying infrastructure is completely disparate — leaving your data, channels, and teams feeling disjointed. In some cases, essential tools are considered add-ons and incur an additional expense. This adds friction that slows your team down and disrupts your ability to create exceptional customer experiences.
Because HubSpot offers a complete CRM platform that’s built from the ground up, all of our hubs, tools, and integrations connect seamlessly. This provides a cohesive experience that enables unparalleled alignment for front-office teams.
With natively built marketing, sales, customer service, and content management tools and a thriving ecosystem of integrations, HubSpot works to align your data, channels, and teams around a single source-of-truth. Every engagement is seamlessly synced to the contact’s timeline so your whole team has a clear understanding of the person, not just the persona. This level of alignment and data allows your team to create a more personalized and remarkable customer experience — helping your business grow better.
ALIGN
Grow Without Growing Pains.
A scaling company needs a CRM platform that can support lots of users, lots of data, and lots of process, without slowing you down.
While a legacy CRM platform like Salesforce might seem like a safe bet, it’s actually forcing you to trade short-term gain for long-term pain. A complex Salesforce implementation can take several months — even longer to get your team fully up and running. Understanding the data and manipulating reports requires a special skillset. And as soon as your strategy shifts, you’re once again at the mercy of the technical masterminds who set things up.
HubSpot is built so you can customize it to meet your business needs without adding unnecessary complexity. Hubs can be purchased together or separately as part of the platform, and with features like custom objects, hierarchical teams, and advanced permissions, it’s flexible enough to architect your business on HubSpot exactly as it appears in the real world... without months of custom dev work.
This drives scale, and empowers you to quickly adapt to your next phase of growth — whether you have a team managing your software or you’re on your own.
SCALE
Achieve Adoption
Without Exhaustion.
What good is a CRM platform if it’s too difficult to use? Legacy CRM platforms that have grown through acquisition often feature a fragmented user interface that’s confusing to navigate and difficult to use. It can take months, even years, to get your team onboarded and trained to use the software. Even then, your reps aren’t going to like using it, which means they won’t use it — and you’ll miss out on the insights you need to grow better.
In your everyday life, you use consumer-grade software that’s powerful and intuitive. Why shouldn’t your CRM platform be the same? At HubSpot, our obsession with UX drives us to think about every detail of our software. We’ve been able to combine powerful features with uncompromising ease-of-use to create solutions that are loved by end-users and admins alike.
Achieve adoption like you’ve never seen, and come away with richer insights to inform your overall business strategy. Afterall, a CRM platform is only as good as the data that goes into it.
EMPOWER