Here is a set of slides you can use or customize as you want to help make
your case for efficient email creation
Provided by
The case for efficient �email creation
Efficient email creation aligns with what matters most: performance
We care about email performance…
…yet we spend 90% of our time on production � activities…
…only 10% on strategy that can impact results
Source: Stensul
What our email creation process looks like now
Complex, time-consuming, lots of back and forth, prone to bottlenecks and delays
Source: Stensul
7
4
5
10
18
22
13
Marketing Ops
Copywriter
Compliance
Developer
Designer
Marketer
Tip:
You can
ungroup the graphic to separate �& customize
to fit your
needs
80% of companies take 2+ weeks to get �1 email out the door
Our process takes __ weeks (fill in the blank)
Demand for email continues to rise, exacerbating the stresses
Source: Stensul
What we can do with the recaptured time
Personalization
Dynamic Content
Segmentation
A/B Testing
6
If our team had time to conduct A/B testing, email ROI can improve at least six percentage points.
If we had time to personalize, engagement can improve 77%.
Being able to segment can yield a 760% increase �in revenue from one email effort.
Fill in the blank _________________
Fill in the blank__________________
Source: Stensul
We can get that time with an Email Creation Platform
Source: Stensul
Tip:
Ungroup
the graphic
to separate �& customize
to reflect
your
martech
stack
Image library
Link tracking
Live content
Dynamic content
Messaging
Workflow
ESP/MAP
Email Creation Platform
An Email Creation Platform…
…creates a single collaborative work environment
…simplifies and speeds the entire creation process, from concept � to deployment�
…lets non-technical people create on-brand emails in minutes
…integrates easily and securely with our martech stack for � added value
…and easily scales as demand grows, without any increase in � team size
Source: Stensul
Proof of performance
Source: Stensul
A pharma industry
services provider
needed 71 fewer
hours to create an
email that rendered
mobile-ready
with ease.
A national retailer cut its creation time in half, in part by reducing touchpoints by 70% by using an Email Creation Platform.
A top-tier real estate
development
company reduced
email creation time
by 95%, saving
254 hours/month, freeing up team members for
higher-value work.
A global computer hardware leader
saw its email creation process go from 2 weeks to 1 day with an Email Creation Platform, freeing up time to conduct A/B testing. In addition, email volume rose from 12/month to 150/month.
One year after
implementing an
Email Creation Platform, a division of a leading insurance company saw a 19% increase in leads and an additional $32 million in
sales pipeline.
Appendix
Email marketing works really well
Source: Stensul
60%
40%
$42
0.4%
89%
55%+
80%
72%
74%
72%
64%
60%
Email is 40% better at
lead conversion than social media
80% of marketers would give
up social, not email marketing
Email marketing produces an ROI of $42 for every $1 spent
Overall email unsubscribe rate is less than 0.4%
Email marketing is the preferred channel for lead generation among
89% of B2B marketers
Email influences buying decisions by more than 55% over social media among consumers
Email is the most personal form of communications among:
of Boomers
of GenX
of Millennials
of GenZ
60% of B2B marketers say email marketing is their most effective channel for revenue generation
72% of B2B targets say email is their preferred channel for business communications
Tip:
Use graphic as a whole or ungroup to �separate Into individual modules