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💬
14 Ways to Cultivate the Most Supporters
November 5, 2025
THANK
YOU TO OUR
SPONSORS
AFH CAMPAIGN UPDATES WITH KEN
HOUSEKEEPING! WE ARE GLAD YOU ARE HERE.
🏠
Training #3 Feedback Coaching Session Winners
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What’s your strategy for getting the most supporters during AFH?
GROWTH MINDSET
Invite people to partner
Activate early
Amplify overall YE efforts
Put people you serve FIRST
Spend time on major gifts
LIMITING MINDSET
Just asking for money
Wait to activate
Entire/Complicator of YE effort
Put org or yourself first
Broad outreach only
Broad Outreach
Segmented Outreach
General Gifts
Major Gifts
Public
Private
Major Gift Cultivation
+
Grassroots Broad Outreach
=
Most Inclusive & Impactful Campaign!
Limited
Expansive
+
+
+
+
YOUR SUPPORTER BLUEPRINT
4. Integrate!
5. Use gamification
6. Multiple ways to give
7. Make it easy to give
8. Multiple ways to engage
9. Segmentation
10. Donor journey
11. Ethos, Logos, Pathos
12. Productize
13. Clear + urgent CTA
14. Multi-channel comms
2. Focus on Partnerships
3. Leverage Peer to Peer Fundraising
WHO
HOW
2. FOCUS ON PARTNERSHIPS
Make it Easy
Mutual Benefit
3. LEVERAGE PEER-TO-PEER FUNDRAISING
SUPER FANS
FRIENDLY COMPETITION
SUB-CAMPAIGNS FOR EVENTS
*People Give to People*
What “people” strategies resonate with you?
Other ways you can leverage your people to get more supporters?
💬
YOUR TURN
4. Integrate!
5. Use gamification for good
6. Provide multiple ways to give
7. Make it easy to give
8. Provide multiple ways to engage
9. Segment your audience
10. Think about the donor journey
4. INTEGRATE!
Connect
Before AFH
During AFH
5. USE GAMIFICATION FOR GOOD
EXTRA NUDGE IN YOUR INVITATION TO MAKE A DIFFERENCE FOR PEOPLE
NOT HELP YOU GET A PRIZE….
MATCHING/CHALLENGE GIFTS
PRIZES
6. PROVIDE MULTIPLE WAYS TO GIVE
ONLINE (via AFH Page)
MAILED CHECK
DAF
STOCK DONATION
DONATION CARDS
UPLOADING OFFLINE DONATIONS
Checks dated Dec 1-30
7. MAKE IT EASY TO GIVE
🔑 - limit “giving friction” by accounting for all audiences and the user experience
DONATION STATIONS
ONLINE =
AFH PAGE
QR CODES / OUTREACH CARDS
WAYS TO GIVE COMMUNICATIONS
How have you made it easy for people to support your mission?
💬
YOUR TURN
8. PROVIDE MULTIPLE WAYS TO ENGAGE
TIME
TREASURE
TIES
TESTIMONY
TALENT
9. SEGMENT YOUR AUDIENCE
🔑 - personalize engagement; the right ask, at the right time, to the right person!
BOARD
MAJOR DONORS
CURRENT SUPPORTERS
PROSPECTIVE SUPPORTERS
ONLINE/OFFLINE AUDIENCE
CHURCHES
10. THINK ABOUT THE DONOR JOURNEY
GRATITUDE
REMOVING FROM SOLICITATION LIST
UX TEST
How will you communicate with people who donate to your AFH campaign early on?
💬
YOUR TURN
11. Use the three modes of persuasion
12. Productize!
13. Provide a clear + urgent CTA
14. Embrace multi-channel comms
11. USE THE THREE MODES OF PERSUASION
ETHOS (Credibility)
PATHOS (Emotion/Story)
LOGOS (logic)
12. PRODUCTIZE!
Prevention First: $1,000 can keep one family housed
AFH Goal: $50K can keep 50 families from being evicted in the new year
CTA during AFH: Together we will prevent homelessness for 50 families.
13. PROVIDE A CLEAR + URGENT CTA
14. EMBRACE MULTI-CHANNEL COMMS 💬
Social Media
Tabling
Events
News Coverage
SM Ads
Phone Calls
E-Blasts
Presentations
Texts
SM Groups
Nextdoor
Mailers
Major Gift Cultivation
+
Grassroots Broad Outreach
=
Most Inclusive & Impactful Campaign!
+
+
YOUR SUPPORTER BLUEPRINT
4. Integrate!
5. Use gamification
6. Multiple ways to give
7. Make it easy to give
8. Multiple ways to engage
9. Segmentation
10. Donor journey
11. Ethos, Logos, Pathos
12. Productize
13. Clear + urgent CTA
14. Multi-channel comms
POTENTIAL ACTION STEPS
Determine what help you want
Invite people to join your team
Decide on campaign goal
Create Engagement Form
Order Outreach Cards with QR Code
Gather Client Stories / Impact Stats
Present AFH at next staff / board meeting
Identify Major Donors
Schedule partnership meetings
Recruit P2P Supporters
Build Matching Gift Pool
Prepare Mailer
Worksheet on
Training Resource Hub!
What actions will you take this week? Next week?
💬
YOUR TURN
TRAININGS BLUEPRINT
9/10: Mastering your mindset ✅
9/24: Embracing major gifts for major impact — a worked example ✅
10/29: How to put people first — telling your story for max. engagement ✅
11/5: How to build your AFH donor base (our tested strategies) ✅
11/19: All systems go! A checklist before you launch
RESOURCES + SLIDES
Complete the training survey for a chance to win a coaching session with People First
THANK YOU
Q & A