Question of the Day

Budgeting #50

What percent of overall grocery purchases are ordered online?

www.ngpf.org Last updated: 2/8/19

3%

Here are top 5 online grocers (market share in 2017):

1. Amazon - 12.5%
2. Walmart - 11.1%
3. Kroger - 6.4%
4. BlueApron - 5.5%
5. Peapod - 5.3%

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Follow Up Questions

1. Why do you think the number of people purchasing groceries online is so low?
1. What is different about groceries compared to electronics or apparel which have much higher percentage of online sales?
2. What are the advantages and disadvantages of purchasing groceries online? Assume that most services charge a fee of $8-$10 per delivery.
3. Does your family purchase groceries online? If so, what items do you typically purchase online? If not, why not?
4. Do you think that ordering groceries online will cause you to spend more than you would if shopping at a grocery store?

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