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SINGAPORE GAMES WEEK 2021
SHOWCASING THE VIBRANT SINGAPORE GAMES INDUSTRY TO THE WORLD
SGGA
bit.ly/SGGAssociation
IN PARTNERSHIP WITH
PRIMARY TRADE ASSOCIATION FOR �GAMING & ESPORTS
CHAMPIONING THE SINGAPORE �GAMES INDUSTRY
The Singapore Games Association (SGGA) was founded to fill an important role in the industry - to strengthen foundations and facilitate the development of the Singapore games and esports ecosystem through the support of Singaporean and Singapore-based companies.
The SGGA also serves as the voice of the industry, representing Singapore to the international games community, championing the industry and its achievements to the masses, and providing input on policies that impact the industry.
SUPPORTED BY
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INTRODUCTION – OVERVIEW
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INTRODUCTION – SGGA VALUES & CORE FOCUS
SGGA Values & Core Focus
VISION
MISSION
OBJECTIVES
Facilitating Singapore as a premier gaming industry
Build & support a sustainable games ecosystem while promoting the Singapore Industry
Develop world class professionals to drive the industry forward
Build educational pipeline to feed a growing sector and create valuable opportunities for youths
Raise the profile of Singapore games industry on an international stage
Infrastructure & Structure
Building Bridges
Communication & Amplification
Industry Database
Networking & Opportunities
Capability Development & Accreditation
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SUSTAINABLE ECOSYSTEM & PROMOTING SINGAPORE
Sustainable Ecosystem
Activities & Events
Promote Singapore Industry
Building Bridges
Mission Trips
Bilateral Events
Amplification
Advocacy
School Outreach
Networking
Capability Development
Data Collection
Industry Standards
Gamescom Asia
Attract Talent from/to SG
Attract overseas collaboration
Quality talent
Quality products & services
Creating a Sustainable Ecosystem
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SINGAPORE GAMES WEEK – INTRODUCTION
Singapore Games Week
is a showcase & celebration of the
Singapore Games Industry and its
communities
gamescom asia: 14 – 17 October 2021
Virtual Village: 11 – 31 October 2021
11– 17 October 2021
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SINGAPORE GAMES WEEK – INTRODUCTION
Welcome to the Singapore Games Week (SGW) 2021!
What is the Singapore Games Week?
Held in conjunction with gamescom asia, Singapore Games Week (SGW) is SGGA’s platform to showcase Singapore’s vibrant games industry to the general public, as well as the international gaming community.
This is the event that gives not only our industry a platform to be seen and heard, but also our communities.
The goal of SGW is to create a bridge between those in the ecosystem, and those outside.
Who is it for, and who can join?
All are welcome to visit and participate in the Singapore Games Week, whether you’re from the industry, a student, or just someone interested in games.
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SINGAPORE GAMES WEEK – INTRODUCTION
Welcome to the Singapore Games Week (SGW) 2021!
B2B: 14 & 15 OCT
STUDIO: 16 & 17 OCT
PRE-EVENT PROMOTIONS
SEP - OCT
VIRTUAL VILLAGE EXHIBITION
11 - 31 OCT
EVENT SCHEDULE & TREASURE HUNT
11 - 17 OCT
SEPTEMBER
OCTOBER
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SINGAPORE GAMES WEEK – SCHEDULE
Singapore Games Week (SGW) 2021 Schedule
Category | 11 Oct (Mon) | 12 Oct (Tue) | 13 Oct (Wed) | 14 Oct (Thur) | 15 Oct (Fri) | 16 Oct (Sat) | 17 Oct (Sun) |
Main Events | Singapore Virtual Village (11-31 Oct) | SGGA Workshop | SGGA Workshop | gamescom asia B2B | gamescom asia B2B SGGA x gamescom asia Networking Session | gamescom asia STUDIO Day 1 | gamescom asia STUDIO Day 2 SGGA Asia Games Awards |
Treasure Hunt | | | | | | | |
Video screenings | | | | | gamescom asia PRIMETIME | gamescom asia STUDIO | gamescom asia STUDIO |
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SINGAPORE GAMES WEEK – COMPONENTS
Showcasing our local talents
Singapore Games Week – The Virtual Village
The main exhibition platform for SGW, visitors will create online avatars before entering, and explore a virtual Singapore-themed village where Singapore-based game companies will exhibit.
Within the virtual space will be elements of the Treasure Hunt, be able to watch gaming content and get to know the companies and communities that make up the gaming ecosystem here.
FOR ILLUSTRATION PURPOSES ONLY.
ARTWORK IS WIP AND DOES NOT REPRESENT THE FINAL PRODUCT.
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SINGAPORE GAMES WEEK – VIRTUAL VILLAGE OVERVIEW
Exhibiting Singapore’s Talents
Entrance Zone
(entry point for all visitors)
gamescom asia Zone
Exhibitor Zones
Sponsor/ Partner zone
FOR ILLUSTRATION PURPOSES ONLY.
ARTWORK IS WIP AND DOES NOT REPRESENT THE FINAL PRODUCT.
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SINGAPORE GAMES WEEK – COMPONENTS
Talks & Workshops
Expanding Industry Knowledge
SGGA will organise a number of talks and workshops during SGW, both industry-focused and on topics that serve as an introduction for the general public.
If you’re keen to organise a session with us, please send us details at hello@sgga.org.sg
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SINGAPORE GAMES WEEK – COMPONENTS
The New Normal – Hybrid Experience
Treasure Hunt
The event aims to support local businesses, encourage non-gaming industries to see how interactivity can elevate their business, and also for the public to acknowledge that games can be part of their everyday lives.
Participate
Explore
Support
A fun activity that everyone can participate in, clues and “easter eggs” will be planted in both virtual and physical locations.
During the week, participants will hunt at their leisure, and those who submit a completed hunt will receive prizes from event sponsors and partners.
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GAMESCOM ASIA
Bringing The Industry Together
Singapore Pavilion @ gamescom asia
B2B & Industry Networking
SGGA will co-host in-person networking sessions with gamescom asia, as part of the Singapore Pavilion.
Virtual networking sessions on Discord will also be hosted over the course of the week to provide opportunities for the industry to mingle and meet.
Organised by SGGA in partnership with gamescom asia, the Asia Games Awards look to recognise the best in Asia - be it games, events, gaming and esports campaigns, esports achievements and more.
Open to the Asia region (East Asia, South East Asia, South Asia, Central Asia) and submissions must be for events, games (unreleased or recently released) or projects that occurred between Jan 2020 to Aug 2021.
Asia Games Awards
Submissions for all categories are now open at
Submission deadline:
30 September 2021
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SINGAPORE GAMES WEEK – MARKETING & PROMOTIONS
Marketing & Promotions
Singapore Games Week is a key event in SGGA’s annual calendar, and will be supported by a strong PR and marketing plan.
| August | September | October | ||||||||||||
| 2 | 9 | 16 | 23 | 30 | 6 | 13 | 20 | 27 | 4 | 11 | 18 | 25 | ||
Announcement | | | | | | | | | | | | | | ||
PR Campaign | | | | | | | | | | | | | | ||
Social Media Promotions | | | | | | | | | | | | | | ||
SGW + gamescom asia | | | | | | | | | | | | | | ||
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Sponsorship Package
SINGAPORE GAMES WEEK – EXHIBTOR PACKAGE
Be a part of Singapore Games Week!
SGW Virtual Village Package
SGGA Corporate Members
SGD 3,000
SGGA Individual Members
SGD 1,000
SGGA Members
SGD 5,000
Non-Members
SGD 7,000
Want to be a community partner?
If you are looking to collaborate with SGGA and SGW, contact us to discuss opportunities!
Email Address:
Please include: “Singapore Games Week 2021” in your email title.
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SINGAPORE GAMES WEEK – EXHIBITOR PACKAGE
SGW X gamescom asia 2021 Exclusive Package!
VIRTUAL BOOTH - SGW VIRTUAL VILLAGE
SINGAPORE PAVILION (HYBRID*, B2B) - GAMESCOM ASIA
SHOWCASE
Original Package Value:
SGD 10,000
SGGA Member* Rate:
SGD 800
*Only applicable to the SGGA Corporate Membership – Startup & SME Tier and SGGA Individual Tier.
Do note that for Individual Tier - you can’t be representing a company.
SME Definition:
1. Company's group annual sales turnover of not more than S$100 million or
2. Company's group employment size of not more than 200 workers
*All participating attendees for any on-site event are required to be fully vaccinated, and to follow all SMM guidelines & regulations of the event.
Please view slide 23 for more information.
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gamescom asia 2021 Discounted Rates!
10% off – applicable to exhibitors/sponsors/partners packages (except the exclusive package).
25% off - for trade conference tickets
Ticket Price:
Standard SGD 98
Early Bird SGD 58*
*expires on 15 Sept 2021
If you’re our member..
GAMESCOM ASIA 2021 - SGGA MEMBER RATES
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Application for Exhibition Packages
Interested in exhibiting or sponsoring?
Please contact Elicia Lee or Cheryll Chong at hello@sgga.org.sg
GAMESCOM ASIA 2021 - SGGA MEMBER RATES
Deadline for applications:
24 September 2021, Friday
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SGGA MEMBERSHIP
OUR MEMBERSHIP
To sign up for SGGA’s membership, please visit our website:
https://memberships.sgga.org.sg/
For Corporate membership, verification is required after signing up. Once the SGGA has verified your application, an email notification will be sent for payment.
Once payment is completed, your membership is confirmed!
Things to prepare when applying for SGGA’s membership:
Payment is completed via Stripe.
If you require an invoice instead, contact memberships@sgga.org.sg to request for an invoice after applying through the website.
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MEMBERSHIP BENEFITS
Type | Non Members | Individual | Corporate | Gold (Patron) | |
Newsletter Mailing List | ✔ | ✔ | ✔ | ✔ | ✔ |
Public Events | ✔ | ✔ | ✔ | ✔ | ✔ |
Social Media and PR amplification on SGGA channels | | ✔ | ✔ | ✔ | ✔ |
Eligible for Learning Trips | | ✔ | ✔ | ✔ | ✔ |
Eligible for participating in Singapore Pavilions locally or overseas | | ✔ | ✔ | ✔ | ✔ |
Eligible for overseas Trade Missions | | ✔ | ✔ | ✔ | ✔ |
Discounts on SGGA events and partner workshops | | ✔ | ✔ | ✔ | ✔ |
Invites to member-only networking, focus groups and dialogue sessions | | ✔ | ✔ | ✔ | ✔ |
Discounts on Services and Products | | ✔ | ✔ | ✔ | ✔ |
Representation of the gaming industry to government bodies | | ✔ | ✔ | ✔ | ✔ |
Access to mentorship programs | | ✔ | ✔ | ✔ | ✔ |
Access to SGGA partners and partner events | | ✔ | ✔ | ✔ | ✔ |
Official Gold membership history listing | | | | | ✔ |
Able to organise co-branded events/ initiatives with SGGA | | | | | ✔ |
Plaque of Appreciation | | | | | ✔ |
Direct consultation with SGGA Exco on business matters and accreditation process | | | | | ✔ |
Eligibility to allocate 30% of sponsorship fund to support specific initiatives | | | | | ✔ |
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SGGA MEMBERSHIP TIERS
Type | Non Members | Individual | Corporate | Gold (Patron) | |
For | - | Open to all individuals | Any Singapore-registered companies | Anyone who wants to support | |
Conditions | - | - | Under 1M Revenue | Above 1M Revenue | Minimum Amount |
Annual Fee | - | $100.00 | $250.00 | $1,200.00 | $20,000.00 |
Sign Up Admin Fee | - | $100.00 | $100.00 | $100.00 | $100.00 |
Membership Term (year) | - | 1 | 1 | 1 | 1 |
Voting Rights | - | - | 1 | 1 | 2 |
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FINAL NOTE
THANK YOU
bit.ly/SGGAssociation
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VACCINATED ONLY
The event is open to vaccinated individuals only.
DAILY PET (Pre Event Testing)
Every morning on 14-15 October 2021, attendees and staff will have to undergo pre-event testing in the form of an ART test (<15 mins waiting time for results).
MASK ON
All participants must stay masked unless eating or drinking.
SAFE DISTANCE
Maintain a 1m distance from other individuals at all times.
NO F&B AT EXHIBITOR’S BOOTH
Catering to individual exhibition booths for the purpose of serving F&B to attendees is not allowed, unfortunately. However, gamescom asia will provide coffee, tea and snacks throughout the event in the exhibition area.
WASH YOUR HANDS
Do practice good personal hygiene by sanitising and washing your hands regularly.
BETTER TO FIST BUMP
Minimise handshakes and exchange of name cards where possible.
FEELING UNWELL?
Inform any staff at the event immediately if you are feeling unwell.
Current SMM Guidelines
SAFE MANAGEMENT MEASURES (ONSITE)