Paid Marketing Strategy
Dental Care Services
FOR
Confidential
Customized for Lorem Ipsum LLC
Version 1.0
Case Study: Dental Care Services
Business Study
Marketing Strategy
Scope of Project
Metrics of the Project
Confidential
Customized for Lorem Ipsum LLC
Version 1.0
Company Overview
This dental care service is located in Bangalore, serving the community for several years now. Specializing in comprehensive dental care, the clinic offers a wide range of services, including general dentistry, cosmetic procedures, orthodontics, dental implants, and pediatric care. With a patient-centric approach, their experienced dental professionals use the latest technology and best practices to ensure top-quality care. Their unique value proposition lies in providing personalized treatments in a friendly, comfortable environment, making every patient feel cared for and ensuring optimal oral health outcomes.
Business Study
What are the services offered?
What are the Current Marketing Challenges?
Who is the Target Audience?
What are the Clinic’s Business Goals?
1
2
3
4
Existing Digital Presence
Understanding the Marketing Strategy
Plan of Action
Objectives
Core Actions
Types of Campaigns
Search Campaigns
Call Ads and Local Services Ads
Display Ads
Targeted at people actively searching for dental services. Keywords such as “best dentist in Bangalore,” “cosmetic dentistry,” “dental implants near me,” etc., are used.��Focus on high-converting terms for quick patient inquiries.
Designed to generate immediate phone calls. These ads display a “call” button directly in the ad, simplifying the booking process.
Optimized for local search queries like “dentist near me” or “emergency dentist.”
Run banner ads across relevant websites to raise awareness of the clinic's services.��Retarget ads to people who have previously visited the clinic's website but didn’t book an appointment.
01
02
03
Metrics of the Client
Traffic Increase
Click-Through Rate (CTR)
Cost per Click
Conversions
Return on Ads Spend
Before and after comparison of website traffic from Google Ads campaigns.Highlight how much of the traffic is from high-converting keywords.
The percentage of users who clicked on the ads. Showcase improved CTR over time as campaigns were optimized.
The average cost per click for the Google Ads. Explain any reductions in CPC through campaign optimization and better keyword targeting.
The number of patient inquiries or bookings generated directly from the ads. Conversion rate improvements.
Measure the revenue generated from the campaign against the ad spend. This could include how many new patient bookings the clinic received compared to the overall cost of the ads.
76%�Increase
Avg. 5.29%
Rs. 268/- �CPC
Increased by 63%
124% ROI
Thank you.