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Google Analytics

What stats should you track and why?

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What’s Analytics?

Analytics is the tracking of meaningful points of data.

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What’s Analytics?

Analytics is the tracking of meaningful points of data.

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On the web, it’s typically how many users are getting to your website, from where, for how long and what they’re viewing.

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What’s Analytics?

Google Analytics is one of many audience-tracking apps. But it’s powerful and free, so we’ll use it.

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Google Analytics

Know your audience.

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Analyze visitor traffic to see when users are looking at your site, their location, OS, mobile vs. desktop, browser, etc.

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Google Analytics

Track your audience.

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Analyze visitor traffic to see how users are finding your site, what they’re searching for on your site, their flow through your site, top content results and what content causes them to leave.

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Install

Sign in at: google.com/analytics

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Install

Select Admin, and in the Account dropdown, select Add new account

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Install

Define an Account Name and Property Name and plug in your site’s URL

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Install

Select an Industry Category and a Reporting Time Zone

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Install

Click Get Tracking ID and agree to the terms

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Install

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Install