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IG: @Sandy_Gerber_Official�YT: @sandygerberEM�LI: @sgerber

MAGNETIC COMMUNICATION

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Professional/ Personal

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Communicate to Connect

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On a Mission…

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Engage, Connect & Lead

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Communication Tools

6

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Where Did You Learn?

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Due to Poor Communication

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Five Generations

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Connect with People

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Connecting & Engaging

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Emotional Intelligence

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6,200 / 80% / 95%

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EQ Benefits

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EQ Benefits

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THOUGHT

FLOW

#1 Magnetic Tool

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Check In - Self Communication

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Intention or Judgement

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EQ

SWITCH

#2 Magnetic Tool

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Respond vs React

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Step 1: EQ Breath

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7 Seconds

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EQ Breath Results

Conflict escalation dropped by 50% in six months� (Fortune 500 Tech Company) �
Couples who pause for five seconds before

responding in argument see 40% less aggression.

(University of St. Andrews Study)�

Brief silent reflection boost your working memory

accuracy by 18% - better at sorting through noise.

(MRI Studies)�

In classrooms, when teachers wait more than�7 seconds after a question, get 400% more answers.

(Mary Budd Rowe’s “wait time”)

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7 Seconds

The seven second breath gap between impulse and response is where real leadership - and deeper connection - are born.

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Release Emotions

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Step 2: Name the Emotion

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Be Specific

What am I feeling?

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Affect Labelling

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Step 3: Locate in body

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Step 4: Choose Your Response

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EQ Switch Summary

STEP 1: EQ Breath

STEP 2: Name Emotion

STEP 3: Locate in Body�

STEP 4: Choose EQ Response

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CONNECTION

CUES

#3 Magnetic Tool

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More than Half!

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Feeling / Not Saying

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Strong Signals

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Look, Listen, Move, React

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CONNECTION

CUES?

Watch & Listen

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Always Communicating

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Connection Cue

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Connection Cue

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Be Curious, Look

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“e”

Meeting New People

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Start By Being Curious

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Subconscious Connection

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EMOTIONAL

MAGNETS

#4 Magnetic Tool

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What’s Their Deal?

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Emotional Motivations

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Emotional Appeal Theory

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Shifted the Conversation

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Becoming Magnetic

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Attention Always Magnetized

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Trigger: Act, React & Feel

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S.A.V.E

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Emotional Magnets in Action

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Safety

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Achievement

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Value

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Experience

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Personal Relationships

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SAVE Your Relationships

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Value=Team, Family, Community

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Their Reason to Act & Listen

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HONEST

SANDWICH

#5 Magnetic Tool

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Honest Sandwich

FEEL

NEED

Most Stressful Phrase

WE NEED TO TALK

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Reaction > Reframe

Working late. Someone jumps in with last minute creative ideas after you’ve done 90% of the work. �Old you: “Why don’t you take it from here Picasso?”

New you:�I FEEL Frustrated and kinda wiped out.

I NEED to feel the workload is being shared.

NEXT – Can we agree on what’s realistic to add this late in the game?

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Each Part Matters

It’s not about being soft > it’s about being clear and emotionally intelligent

Saying what you FEEL > helps others see your human side, not just your reaction

Naming what you NEED > gives them a clear direction, no guessing

Sharing what you want to happen NEXT > keeps the conversation moving forward, not backward into blame

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Reaction > Reframe

Your partner forgets something important. Again.�Old you: “You never listen to me. This always happens.

New you:�I FEEL hurt and overlooked.

I NEED to know what matters to me matters to you.

NEXT time, could you set a reminder or check-in if you’re overloaded?

I feel overwhelmed. I need some space. Can we talk after dinner?

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Honest Sandwich Challenge

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More & Less

Quick Question

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30+ Cues (Meeting/Interview/Date)

https://talk.ac/sandygerber

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BONUS Cheat Sheet