Digital Analytics

Conversions, Sources, and ROI

What and why?

• Digital Analytics: Knowing sources of traffic + interactions, then determining value & ROI.
• Organizations spend time and/or money on marketing through various channels
• Whether it’s SEO, Google Ads, Social Media, Email marketing, Coupons, etc. How do you know which ones are working?
• By having the analytics and reports to know where your traffic and conversions come from, you will be able to see where to focus
• Be able to make resource decisions based on data and ROI rather than ad hoc
• Digital marketing spend estimated to grow 8%+ every year until at least 2027

2

User Journey + Analytics

Take a sales based view - Yes, even for non-sales organizations

• Users come to your website through an online source
• Know % of users from each source
• Learn the journey users take
• Assign values to conversions (Eg. Sign up, button, file download, CTA click)
• See your conversion rates and % from each source in monthly report
• Refocus marketing efforts and/or make improvements based on results

3

Website

Sales / Conversion

(Purchase / sign up)

SEO | SEM (Google Ads) | Direct | Social | Email

Landing / Sales Page

Thank You

Examples

Sample of what can you learn

• Do most of your conversions come from desktop / mobile / tablet and how much avg time do they spend on the website
• You have an annual report on your website and want to know where the majority of users that download are coming from
• You have a CTA on every page on your website and want to know which page a majority of the clicks are from
• You have an organizational value of $50 for each newsletter sign-up and you spend $1,000 each month creating and promoting it, what is your ROI and which channel is best
• Out of all your conversions, which page was the most successful in providing them. Also, how many pages on average do users visit before a conversion on your website
• You place an ad through various partners and channels, which specific channel provided the most traffic and conversions

4

Our Digital Analytics Starter:

• Set up and configuration of Google Analytics 4
• Review and identify your sources and channels of traffic
• Create and assign values for up to five conversions on your website
• Additional basic coding may be needed (separate)
• Some conversions may need a new thank you page (incl.)
• Monthly report on:
• Overall traffic + conversion rate + value
• Traffic sources and conversion numbers for each
• Conversions and source numbers for each
• Most popular pages for each conversion

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5

Pricing

• One-time setup fee: $499 + GST
• And monthly reporting: $59 + GST
• Includes one conversion change each quarter
• Additional conversions:
• $49 + GST one time setup
• $49 + GST for every five additional (reporting)

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What we need

Google analytics admin added

Google Tag Manager admin added (or account created)

Website admin (WP login)

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We Also Can Help (add-ons):

• Identify your conversions + value
• Monthly recommendations + tips
• Custom reports for more advanced metrics
• Support PPC + SM paid posts
• Continued SEO
• Design/Develop landing pages
• Rebuild / optimize website
• Email automation (Mailchimp, etc.)

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Pricing

• Varies. Please reach out to me at damian@dclenter.com to talk about your needs.

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THANK YOU

DAMIAN LEE

(604) 441-6932

damian@dclenter.com