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���������������������PGA Lifelong Learning�

Dawes M. Marlatt, Jr

PGA Master Professional

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Lifelong Learning Strategy

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Stages of Engagement

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Engagement

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Velocity of Change

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Change

  • How much change have you experienced in your job?
  • How much has your staff expectations changed?
  • How much has your consumers/members consumer behavior changed?
  • Is your business structure/alignment relevant today? Simple or Complex?
  • How many are simply working harder? Physical or emotional?

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Manage Expectations

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Multi-Generational Workers

Rule Followers

Rule Breakers

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Multi-Generational Workforce

Talent Management

  • The concept is not restricted to recruiting but also to exploration, development, and transition according to the culture of the organization.
  • It’s a continuous process that involves sourcing, hiring, developing, retaining and promoting while meeting the organization’s requirements simultaneously.

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Measurement Is Critical

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Emotional Intelligence

  • Self Regulation
  • Self Awareness
  • Motivation
  • Empathy

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  • Active Listener
  • High Level Communicator
  • Humility
  • Build Greater Good

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ROI for Lifelong Learning

BENEFITS

  • Demonstrate greater job impact with the opportunity to grow compensation
  • Remain relevant and build clarity of thought
  • Enables self investment-career focus
  • Strengthen credibility for the facility
  • Showcase subject matter expertise to peers and potential employers
  • Build and give back to your professional network

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Top 75th Percentile

Career Path

Member

Certified

Master

Executive Management

$160,000

$166,056

$220,000

Golf Operations

$118,000

$122,500

$167,500

Teaching & Coaching

$80,000

$96,500

$131,750

COMPENSATION

On average, PGA Professionals grow income through Lifelong Learning

*Data Compiled from the 2018 PGA Compensation Survey updates from 2020 PGA Compensation will be available Fall 2021

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Specialized Professional

REQUIREMENTS

    • Start Specialized Program any time after being elected to PGA Membership ($350)
    • Select a Career Path (ADM Completion)
      • Golf Operations
      • Teaching & Coaching
      • Executive Management
    • Complete online coursework (40 total)
      • 30 Career Path Courses
      • 10 Self-selected Learning Courses
    • Advise/Mentor three (3) new PGA Members
    • Complete Capstone for selected Career Path
    • Continue learning through the PGA Library to earn MSR towards certification.

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PGA SECTION WORKSHOPS

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CONSISTENT GROWTH IN THREE (3) CAREER TRACKS

  • Golf Operations
  • Executive Management
  • Teaching & Coaching, Player Development

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PGA BUSINESS MANAGEMENT SIMULATIONS deliver real world scenarios aligned with a primary focus on improving marketing, sales, leadership, revenue management and financial management.

BENEFITS OF EXPERIENTIAL LEARNING

    • Retain learning
    • Immediate application
    • Engage creatively
    • Anticipate challenges and create resolutions
    • Make facility-wide decisions
    • Compete for customers and profit

SPECIALIZATION WORKSHOPS

    • Purchase SPECIALIZED Access ($350)
    • Attend section workshop to review Lifelong Learning career path coursework
      • (workshop fees vary by section)
    • Complete Team-based Business Management Simulation
    • 10 Self-selected Learning Courses
    • Fulfill CAPSTONE requirements which includes:
      • Proposal
      • Project
      • ADM completion
      • Mentoring/Advising PGA Professionals

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PGA Business Simulations – Team

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Topline Growth

  • Acquire more members/customers
  • Increase activity/visits
  • Influence greater spend
  • Strengthen loyalty

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Simulations

Leadership Simulations (5)

    • Improve Sales by Developing Loyal Customers
    • Develop, Mentor & Coach Talent
    • Business Impact of Teaching & Coaching
    • Connect with Her and Juniors
    • Drive Membership Sales

Financial Management Simulations (5)

    • Capital Budgeting & Decision Making
    • Finance & Stakeholder
    • Inventory Management
    • Business Management & Strategy
    • Financial Dashboard & Revenue Scorecard Management

Revenue Management Courses (5)

    • Introduction to Golf Course Revenue Management
    • Forecasting & Booking Patterns
    • Differential Pricing and Segmentation
    • Distribution Channel Management
    • Strategic Management and Competitive Analysis

Simulations are utilized throughout the PGA’s lifelong learning strategy to support relevant content by immediately applying course concepts in real-world scenarios.

Comprehensive Team Simulation

  • Public Course
  • Private Course

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COMPETENCY: Golf Operations

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Golf Operations includes thirty (30) courses across the following six (6) Competencies

  1. Business Management courses (6)
  2. Financial Management Simulations (3)
  3. Leadership courses (4) plus ADM & PGA.Coach
  4. Leadership Simulations (4)
  5. Revenue Management courses (5)
  6. Sales & Marketing courses (8)

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COMPETENCY: Teaching & Coaching

  1. Business Management courses (2)
  2. Game courses (7)
  3. Leadership courses (1)
  4. Leadership Simulations (3)
  5. Learning (6)
  6. Player Development Program courses (7)
  7. Teaching & Coaching (4) plus ADM & PGA.Coach

Teaching & Coaching includes thirty (30) courses across the following seven (7) Competencies

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COMPETENCY: Executive Management

  1. Business Management courses (2)
  2. Financial Management Simulations (4)
  3. Leadership courses (5) plus ADM & PGA.Coach
  4. Leadership Simulations (2)
  5. Revenue Management courses (5)
  6. Sales & Marketing courses (6)
  7. Strategic Management courses (6)

Executive Management includes thirty (30) courses across the following seven (7) Competencies

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Certified Professional

REQUIREMENTS

  • PGA Member Employed for five (5) years in selected Career Path ($350)
  • PGA Specialized in desired career path
  • Complete 250 MSRs in a specific career path
  • Advise/Mentor three (3) new PGA Members
  • Develop a Certified Professional Capstone to demonstrate improvement in professional practice
  • Continued learning through the PGA Library to earn MSR and Work towards Master Professional

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Library of Electives for all Career Paths

  1. Business: 8 courses
  2. Customer Service: 3 courses
  3. EQ - Emotional Intelligence: 6 courses
  4. Financials: 4 courses
  5. Human Resources: 14 courses
  6. Innovation & Change: 5 courses
  7. Leadership & Team Building: 22 courses
  8. Professional Development: 14 courses
  9. Project Management: 14 courses
  10. Sales & Marketing: 12 courses
  11. Strategic Management: 2 courses
  12. PGA/UNLV EM Certificate: 100 MSR
  13. PGA/Penn State Coach Cert: 100 MSR

*Other approved industry Certificates not included in the PGA Online Library

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The elective library includes over 100 courses across the following Competencies

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Master Professional

REQUIREMENTS

  • PGA Member Employed ten (10) years in desired career path
  • PGA Certified Professional in desired Career Path
  • Develop Professional Capstone with Guidance from assigned mentor
  • Advise/Mentor five (5) new PGA Members
  • Continue learning through PGA Library to earn MSR

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Contact Information

MENTORLINE

email: pgamemberedu@pgahq.com

phone: 866.866.3382

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MSR – QR Code Instructions

To receive MSR credit for each session, you will need to scan a QR code with your phone and complete a quick form.

1) Open your camera and hold over the QR Code.

2) Click on the link that pops up.

3) Complete the form with your information.

4) You will receive an email confirmation once complete!

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