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Pitch Deck

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Lift Weights, Lift Others

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Executive Summary

Key Issues

Impact

Difficulty Viewing Workout Progress

Lack of Supportive Community

Visualizing

workout data and progress

Motivating

individuals who have workout goals and aspirations

Connecting

a community of individuals to encourage one another

Solution

An App Connecting Individuals who Aspire to Workout Consistently and provides them with Tools to Visualize their Progress Effectively

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PROBLEM

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PROBLEM STATEMENT

Lack of Community and Progress in Working Out

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PROBLEM STATEMENT

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PROBLEM STATEMENT

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PROBLEM STATEMENT

← us in University

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PROBLEM STATEMENT

Isolation

Demotivation

→ Eventually a lack of gym attendance

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PROBLEM STATEMENT

by 4,430,000 Americans between ages of 18-35 on unused gym memberships in 2023

7.4% gym membership holders actually go to the gym

$397 Million Wasted

fewer than once a month

Laycock, 2024

Why is this Urgent?

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SOLUTION

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An App Connecting Individuals who Aspire to Workout Consistently and provides them with Tools to Visualize their Progress Effectively

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Young Adults with Newfound Responsibilities

18-30 years old
Urban & Suburban areas with gym facilities
Aspiring to maintain a healthy lifestyle
Time and Will-Power Constraints - Balancing School/Work
Socially Connected: Seeking opportunities for interaction and support
Goal-Oriented: Looking for tools to help them achieve fitness goals.

SOLUTION

Target Customer

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SOLUTION

Solution Relevancy

when virtually connected with others aiming to exercise

65% Increased

Persistence

Online Social Intervention to Increase Physical Activity

UPENN, 2015

as a motivational speaker when seeing the positive physical and social behaviours of others

Same Level of Motivation

is a reason why they stop consistently working out

91% Say Lack of Visual Progress

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Target Market:

Young Adults in USA & Canada

Capturing fitness and community market share.

GROWING DEMAND

SOM

$180M

SAM

$900M

TAM

$4.4B

17.7% CAGR 2024 to 2030

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DEMO

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PRICING

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MONTHLY PREMIUM

PRICING

ANNUAL PREMIUM

FREE

Basic Fitness Tracking

Basic Posting Features

Tailored Workout Plans

Access to Overall Progress Dashboard

Tailored Workout Plans

Access to Overall Progress Dashboard

Free

$9.99/Month

$8.49/Month

Access to Partnership Giveaways

PAID SUBSCRIPTION MODEL

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MARKETING

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Referral Program

Ambassador Program

Community Challenges

Incentives for onboarding friends. Fostering a sense of community.

$500/Month

Partnering with recognized influencers in the workout space

$2000/Month

Virtual fitness challenges encouraging users to workout alongside friends.

Free

MARKETING

Offer incentives such as discounts on premium features, exclusive content, or additional benefits for both the referrer and the referred user. This encourages users to share the app with their friends and fosters a sense of community and support among peers.

Ambassador Program: Identify influential users within the app's community who are passionate about fitness and have a strong social media presence. Invite them to become brand ambassadors or community leaders who can advocate for the app, share their own fitness journeys, and encourage their followers to join and support each other through the app. Provide them with exclusive perks and recognition to incentivize their participation.

Community Challenges: Organize virtual fitness challenges within the app that encourage users to participate and invite their friends to join. These challenges can focus on specific fitness goals or themes and allow users to compete or collaborate with their peers. Offer prizes or recognition for achievements, further motivating users to engage with the app and refer others to join the challenges and support each other.

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COMPETITOR ANALYSIS

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Fitness Tracking Apps

(Fitbit, Jefit)

Focus on individual fitness tracking, such as calorie tracking and exercise logging

Social Fitness Apps �(Strava, Fitocracy)

Emphasize social interaction and community engagement in movement based activities

Online Fitness Communities�(Reddit Fitness, Bodybuilding.com)

Platform for fitness enthusiasts to share knowledge and connect

COMPETITOR ANALYSIS

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COMPETITOR ANALYSIS

General

Personalized

Individual

Community Centric

Positioning Map

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KEY PERFORMANCE INDICATORS

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Customer Satisfaction Score (CSAT)	# of User-Generated Posts + Comments
Goal Achievement Rate	User Lifetime Value (LTV)
Conversion Rate to Subscriptions	Monthly Active Users (MAU)
Monthly Recurring Revenue (MRR)	Customer Acquisition Cost (CAC)
# of Referrals	Average Session Duration

Measuring Success

Key Performance Indicators

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PRODUCT ROADMAP

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Research & Analysis

UI/UX Design

Development

Marketing + Launch

Product RoadMap

Jan

Feb

Mar

April

May

Jun

Jul

Aug

Sept

Oct

Nov

Dec

A/B Testing

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FINANCIALS

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Revenue

Projection

Streams

FINANCIALS

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Stage	Time	Cost
Research and Analysis	6 - 7 Weeks	$8,000
UI/UX Design	5 - 6 Weeks	$20,000
Development	8 - 10 Weeks	$80,000
Testing	5 - 6 Weeks	$10,000
App Maintenance	Ongoing	$2000/month
Marketing	Ongoing	$2500/month
		$118,000 + $4500/month

Costs

FINANCIALS

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VISION

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Fitness challenges for charitable or community initiatives and earn rewards

Gamified Challenges

Machine intelligence in detecting physical motion in stationary exercises

Seamless Tracking

Centres around health holistically by including sleep and hydration tracking

Wellness Centric

VISION

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Lift Weights, Lift Others