Push To Walk
Sergio Scudieri, Eric Belcastro, Romelia Argudo, Cailee Valente, Leonardo Terzulli
Final Report
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Phase 1
How can Push To Walk (PTW) in Oakland, NJ compile data from former, current, and potential clients to increase reach and effectiveness?
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What we did
What we found
Conducted In-Depth and Tele-Depth Interviews of current members both at the PTW facility and through phone.
| Potential Clients | Current Clients | Total |
In-Depth | 0 | 3 | 3 |
Tele-Depth | 2 | 6 | 8 |
Total | 2 | 9 | 11 |
What happens after Physical/ Occupational Therapy?
Phase 2
Push to Walk wants more understanding of why:
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What we did
What we found
Surveys
209 surveys sent to
Results
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Executive Summary
How can Push To Walk in Oakland, NJ compile data from former, current, and potential clients to increase reach and effectiveness?
The Problem
Phase 1
Phase 2
Conducted 11 IDIs & TDI’s of current & Potential members .
Received 40 completed surveys of current, former and potential members
Peter Thomas Walker
An ideal personna who would join Push To Walk. He goes through the stages of being a potential client, current member and former member.
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Business Issue and Research Objectives
How can Push To Walk in Oakland, NJ compile data from former, current, and potential clients to increase reach and effectiveness?
Push To Walk wants to:
Methodology and Sample
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Peter Needs..
Key Takeaway:
Clients frequently stated that their favorite aspect of the service is the FES Equipment. They find it challenges them more than physical therapy, yields better results, and furthers their progress.
FES Equipment
Something that can provide the muscle contractions I need to improve. Physical Therapy has not been challenging enough.
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How Does Peter find Push to Walk?
Key Takeaway: Most Clients find out about PTW from referrals from Physical Therapists, Doctors and the Website
Peter is a client… Now What?
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Peter now attends Push To Walk on a weekly basis. He is satisfied with the staff, FES equipment, and overall experience.
He finds that he is making progress that he could not make through physical therapy.
Push To Walk invites Peter to their social and fundraising events such as Casino Night and the Annual Golf Outing, which increases his interest in the service.
Key Takeaway:
Clients are very satisfied with the service Push To Walk provides. Very few are not active members due to poor business practices.
Why is Peter Canceling Sessions at PTW?
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Key Takeaway: Clients enjoy the time spent at PTW the leading causes behind canceled sessions are transportation issues and other health issues.
Peter’s son, who brings him to his session once a week, started working late and can’t bring him to his sessions.
Peter has really been enjoying his sessions at PTW.
As of late, Peter has been feeling a bit under the weather and had to cancel his session.
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Peter is Dissatisfied With the Frequency
Members would like to schedule more appointments but cannot due to price, transportation issues, or health.
Push to Walk thinks…
Peter goes to Push To Walk once per week
20% of respondents feel 1 session per week is not enough.
7 current members feel that 1 session per week isn't enough for their needs. Presenting them their progres can incentivize them to go more often
How often is enough?
Key Takeaway:
19 current members and 1 former member who felt frequency was enough went 2 times per week
Emphasize consistency
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Peter leaves PTW
Location is the Key Obstacle
Key Takeaway:
Transportation is not the issue, most clients have a driver or are able to drive themselves to the facility. Clients have repeatedly stated that the location and distance are key factors as to why they have discontinued or never joined the service.
How To Bring Peter back
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“I feel, function and appear as a healthy individual in spite of my physical limitations. They taught me how to be much more mobile.”
“I have bit in the 30 years I've been alive ever walked on a cane until I started at Push To Walk. That and the confidence I have to try and improve myself has been amazing.”
Key Takeaway:
Progress is the reason clients continue to attend Push To Walk sessions, and can be a strong influence in regaining former clients. Their FES equipment yields results that competitors cannot match.
Relationships and Recruiting
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Form Connections With:
-Local Neurologists
-Physical Therapists
-Hospitals
-Schools
-Speech Therapists
-Donors
They can offer referrals, What can Push To Walk offer in return?
Incentives for referrals, Marketing for their events.
NEW CLIENTS!
Actions to take:
-Update flyers, brochures and give them to these connections
-Post the Youtube videos on social media
-Create Newspaper Ads
-Promote/Sponsor Ads on twitter and Instagram
How can this easily be done?
Social Media Intern!
PTW NEEDS to spend money on Advertising in order to find new clients in addition to using free techniques (forming connections) to gain referrals.
Social Media is an easy free way to promote PTW, but it is NOT being used effectively as of now. No clients find out through the YouTube, or other social media accounts
Appendix
Qualitative
What is your reason for coming to Push To Walk?
How far do you travel to get to Push To Walk?
How long have you been attending Push To Walk?
How frequently do you attend?
Have you ever canceled a session?
Quantitative
https://shubusiness.co1.qualtrics.com/jfe/form/SV_eXTB3gtub9028AJ
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