REVOLVE TOGETHER
A SEARCH FOR THE NEXT GIRL SQUAD
Erin Clement
WHY ?
WHAT ?
GIVE POWER TO INSTAGRAM AUDIENCE
Allow audience of 18--32 year old women to have a voice in how they are represented through Revolve’s Instagram.
12 NEW BABES, FROM ALL DIFFERENT BACKGROUNDS
3 new Revolve brand ambassadors will be revealed each month, with a total of 12 new women representing a new and diverse Revolve at the end of the 4th month.
THEY NOMINATE, WE ANSWER
Audience will now have a say in who they believe will represent Revolve. They will be able to submit brand ambassador nominees via Instagram, and Revolve will choose new brand ambassadors only from those nominated.
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HOW?
#REVOLVESEARCH
Bi-Weekly Incentives
#REVOLVESEARCH
Measurement
Shortcuts
Impressions