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James Dyson

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Write what key facts you can from the video on this slide.

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James Dyson Biography & History

BIOGRAPHY – James Dyson: The Story ‐ James Dyson was vacuuming his house when he realized his top‐of‐the‐line machine was losing suction and getting clogged. An industrial designer by training, Dyson went to work reengineering vacuum cleaner technology to fix this problem. But that wasn’t his only challenge. Fifteen years and more than 5,000 prototypes later, he launched Dyson Limited to produce his design when no other manufacturer would take it on. You know the feeling when some everyday product lets you down. You wish someone could solve the problem. James Dyson does that. He is a man who likes to make things work better. With his research team he has developed products that have achieved sales of over $10 billion worldwide. In 1978, while vacuuming his home, James Dyson realized his bag vacuum cleaner was constantly losing suction power. He noticed how dust quickly clogged the pores of the bag and blocked the airflow, so that suction dropped rapidly. He set to work to solve this problem. Five years and 5,127 prototypes later, the world's first cyclonic bagless vacuum cleaner arrived. James Dyson offered his invention to major manufacturers. One by one they turned him down, apparently not interested in new technology. They seemed determined to continue selling bags, worth $500 million every year. Later, Hoover's vice president for Europe, Mike Rutter, said on U.K. national TV, "I do regret that Hoover as a company did not take the product technology off Dyson; it would have lain on the shelf and not been used." Milestones: 1978 James stumbles across the idea of a bagless cleaner while renovating his country house. 1979 Spends five years developing the cleaner, and builds 5,127 prototypes of the Dual Cyclone™ .

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James Dyson

1981 Files U.S. Patent application

1982 James Dyson spends two years trawling, looking for someone to license the product.

1983 Dyson produces his first prototype vacuum cleaner, a pink machine called the G‐Force

1985 Dyson takes his product to Japan to work with company that imports Filofax.

1986 The Japanese start to sell the G‐Force

1992 Patent # 5,090,976 (US) issued 1992 for Dual cyclonic vacuum cleaner

1995 The Dyson DC01 becomes the best‐selling vacuum cleaner in the UK.

1995 The Dyson Dual Cyclone™ DC02 is launched, and becomes the second highest seller

1996 Launches DC02 Absolute, the first with both HEPA filtration and a bacteria killing screen.

1997 James Dyson's autobiography 'Against the Odds' is published 2001 New Root8 Cyclone technology is the most powerful upright vacuum cleaner on the market.

2005 The Dyson DC15 (The Ball™) replaces conventional wheels with a ball.

2002 Dyson brings Western Europe's top‐selling vacuums to the United States 2004 Dyson launches the twin drum washing machine.

2007 Launches the bladeless fan.

2008 Launches the Airblade Hand Dryer

2010 Portable vacuum cleaners.

2016 airblade hairdryer

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Work:

● Known for his Vacuum Cleaner designs, Wheelbarrow and Sea Truck.

● The cyclonic action leads to the bag less vacuum cleaner.

● Still a designer today the Airblade his latest concept.

● One of his first designers to use the ball as a form of wheel.

Main Features:

● Unique products in the market place today; transparent and bright coloured plastic a trade mark of his work.

● Product’s ‘technology/engineering’ is not hidden from user.

● Not afraid to develop an existing/traditional idea or product and look at it from a different angle.

Influence:

● Started in the U.K., set up his own business to start off. (Self-belief)

● Took on the big corporate companies and won.

● The idea is as important as technology. The concept of the ball as an idea used in the vacuum

cleaner Dyson Ball.

Ther sea truck- co designed with Jeremy fry as part of final year project at royal college of art

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Product Range & Timeline

Ball barrow

1974

G-force Cleaner

1983

DC01

1993

CR01

2000

The Ballbarrow was a variation of the wheelbarrow design,[1] by James Dyson and was released in 1974 in the UK.[2] It featured a moulded plastic hopper on a steel frame and a spherical plastic wheel, allowing increased manoeuvrability.

The first vacuum cleaner sold under the Dyson name was the DA001, launched in, may 1993. It was a domestic upright model that used the patented "Dual Cyclone" technology and was made in Chippenham, England.

Dyson CR01 Contrarotator is a washing machine with two counter-rotating drums, the first of its type. Each drum had 5,000 spin perforations to help evacuate water.

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Product Range & Timeline

DC07

2001

Root Cyclone technology

Airblade

2006

Digital motor

2006

DC16 – Dyson Handheld

DC 16

2007

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Product Range & Timeline

Air Multiplier

2009

Hair Dryer

2016

360 Eye

2014

It uses Air Multiplier™ technology to draw in air and amplify it up to 18 times, producing an uninterrupted stream of smooth air.

Unlike other hair dryers, the Dyson Supersonic™ hair dryer is engineered to protect hair from extreme heat damage, with fast drying and controlled styling.

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More Videos

James Dyson on failure - Invention is about more than having an idea. It's testing, tweaking and improving a concept until it works. Invention is about not giving up despite repeated failure. Invention is about having the right attitude.

Dyson is about solving the problems others have ignored. Our engineers invent from frustration. They start with an idea, develop it, try it, fail -- and they have another go. Dyson people are passionate about creating new technology that works -- performs better than the competition. We celebrate failure and encourage people to try things that have never been done before. It is what excites us. If you aren't afraid of failure and have a desire to do things differently, then a career at Dyson could be for you.

Philosophy on design.

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JAMES DYSON Videos

Advert and documentary shows main issues Dyson tried to solve with his designs

Documentary - shows history and innovations up to approximately 2010

This shows Dyson explaing the principles of the Bladeless Fan

Dyson Advert for 360 Eye

Dyson explains 360 Eye

Dyson Hairdryer

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A few questions to prompt and guide your essay response:

  1. What do you think are the key features of the Designer's work?
  2. What do you think about the Designer's work and what makes it interesting?
  3. What innovations/ new ideas has the Designer introduced?
  4. Who do you think is the target audience for the Designer's work?
  5. What statement do you think the Designer is trying to make?
  6. Who or what do you think has influenced/inspired the Designer?
  7. What influence do you think the Designer has made on other Designers?
  8. What are your conclusions/personal thoughts about the Designer and their work?

Exam Preparation

Write a short essay on James Dyson and the Dyson company.

Describe the history of the company including their product range, the company's key innovation and technologies.

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Links

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Future Developments

Rumours of dyson Car