Campaign Strategy

Current State and Desired State of the company.

1. Current State of the company
1. CAC: $50
2. Number of new customers we are getting: 2,000 per month
3. Current Ad Spend: $100,000/month

2. Desired State of the company

• Objective : How could you 3X our paid marketing spend to $300,000/month over the next 12 months while maintaining CAC as $50?
• Monthly Customers Added Through Marketing: 6000 per month
• Desired Ad Spend: $300,000

Buyer Persona 1

Name: Selena

Age: 23

Income: 4000$/Month

Interest: Social Media,Making Creative Videos,Reading,Watching Reality TV,Swimming.

Goals: Finding bodysuits that are comfortable,affordable,and sexy.

Obstacles: Items being expensive.

Buyer Persona 2

Name: Elena

Age: 47

Income:20,00$/Month

Interest:Swimming,Writing books,Investing,Watching Reality TV,Fashion.

Goals: Getting Seasonal fashionable clothes that fit her body type.

Obstacles: She usually doesn’t find clothes that fit her body and are flattering.

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Month 1

• Current Ad Spend: 100,000$
• Strategy: Selling our best products to our exact audience
• Experimental Budget: 20,000$

Instagram/Facebook/TikTok/Youtube: 18,000$

• Lookalike: 1%
• Interest Based
• Previous Customers

Google Ads: 2000$

• To the people who are at the bottom of the funnel

Campaign Objective: Figure out what gets brand awareness

Variables: Ad set: Audience

Ad: Copy and Creative

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Month 1 Results

Based on the results we get :

New Ads Spend: $120,000

Previous Months Ads Spend: $100,000

Profitable Part of the Ad Spend of experimental budget: $20,000($20,000)

Month 2

• Current Ad Spend: $120,000
• Strategy: Selling our products that are in season and well received by customers.
• Experimental Budget: 20,000$

Instagram/Facebook/TikTok/Youtube: $15,000

• Lookalike: 2%
• Interest Based
• Previous Customers

Google Ads: 5000$

• For people in the middle of the funnel.

Campaign Objective: Figure out what are the triggers in the customer journey.

Variables: Ad Copy & Creative

Ad Set: Audience

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Month 2 Results

Based on the results we get :

New Ads Spend: $135,000

Previous Months Ads Spend: $120,000

Profitable Part of the Ad Spend of experimental budget: $20,000($15,000)

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Month 3

• Current Ads Spend: $135,000
• Strategy: Selling our products that are in season and well received by customers.
• Experimental Budget: 20,000$

Instagram/Facebook/TikTok/Youtube: $10,000

• Lookalike: 3%
• Interest Based
• Previous Customers

Google Ads: $10,000

• For people in the bottom of the funnel.

Campaign Objective: Figure out what are the triggers in the customer journey.

Variables: Ad Copy & Creative

Ad Set: Audience

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Month 3 Results

Based on the results we get :

New Ads Spend: $148,000

Previous Months Ads Spend: $135,000

Profitable Part of the Ad Spend of experimental budget: $20,000($13,000)

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Month 4

• Current Ad Spend: $148,000
• Strategy: Selling our products that are in season and well received by customers.
• Experimental Budget: 20,000$

Instagram/Facebook/TikTok/Youtube: $15,000

• Lookalike: 2%
• Interest Based
• Previous Customers

Google Ads: 5000$

• For people in the top of the funnel.

Campaign Objective: Figure out what are the triggers in the customer journey.

Variables: Ad Copy & Creative

Ad Set: Audience

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Month 4 Results

Based on the results we get :

New Ads Spend: $168,000

Previous Months Ads Spend:$148,000

Profitable Part of the Ad Spend of experimental budget: $20,000($20,000)

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Month 5

• Current Ad Spend: $168,000
• Strategy: Selling our products that are in season and well received by customers.
• Experimental Budget: 20,000$

Instagram/Facebook/TikTok/Youtube: $12,000

• Lookalike: 2%
• Interest Based
• Previous Customers

Google Ads: $8,000

• For people in the middle of the funnel.

Campaign Objective: Figure out what are the triggers in the customer journey.

Variables: Ad Copy & Creative

Ad Set: Audience

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Month 5 Results

Based on the results we get :

New Ads Spend: $183,000

Previous Months Ads Spend: $168,000

Profitable Part of the Ad Spend of experimental budget: $20,000($15,000)

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Month 6

• Current Ad Spend: $183,000
• Strategy: Selling our products that are in season and well received by customers.

Run a keyword analysis

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• Experimental Budget: 20,000$

Amazon Sponsored Brands : $15,000

Google Ads: 5000$

• For people in the bottom of the funnel.

Month 6 Results

Based on the results we get :

New Ads Spend: $201,000

Previous Months Ads Spend:$183,000

Profitable Part of the Ad Spend of experimental budget: $20,000($18,000)

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Month 7

• Current Ad Spend: $201,000
• Strategy: Run retargeting campaign,Run Video Views Campaign for brand story, and testimonials.
• Experimental Budget: 20,000$

Instagram/Facebook/TikTok/Youtube: $17,000

• Lookalike: 1%
• Interest Based
• Previous Customers

Google Ads: $3000

• For people in the bottom of the funnel.

Campaign Objective: Figure out what are the triggers in the customer journey.

Variables: Ad Copy & Creative

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Month 7 Results

Based on the results we get :

New Ads Spend: $221,000

Previous Months Ads Spend:$201,000

Profitable Part of the Ad Spend of experimental budget: $20,000($20,000)

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Month 8

• Current Ad Spend: $221,000
• Strategy: Run retargeting campaign,Run Video Views Campaign for brand story, and testimonials.
• Experimental Budget: 20,000$

Instagram/Facebook/TikTok/Youtube: $15,000

• Lookalike: 2%
• Interest Based
• Previous Customers

Google Ads: $5000

• For people in the bottom of the funnel.

Campaign Objective: Figure out what are the triggers in the customer journey.

Variables: Ad Copy & Creative

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Month 8 Results

Based on the results we get :

New Ads Spend: $237,000

Previous Months Ads Spend: $221,000

Profitable Part of the Ad Spend of experimental budget: $20,000($16,000)

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Month 9

• Current Ad Spend: $237,000
• Strategy: Run retargeting campaign,Run Video Views Campaign for brand story, and testimonials.
• Experimental Budget: 20,000$

Instagram/Facebook/TikTok/Youtube: $18,000

• Lookalike: 3%
• Interest Based
• Previous Customers

Google Ads: $2000

• For people in the bottom of the funnel.

Campaign Objective: Figure out what are the triggers in the customer journey.

Variables: Ad Copy & Creative

Ad Set: Audience

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Month 9 Results

Based on the results we get :

New Ads Spend: $251,500

Previous Months Ads Spend: $237,000

Profitable Part of the Ad Spend of experimental budget: $20,000($14,500)

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Month 10

• Current Ad Spend: $251,500

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• Strategy: Selling our products that are in season and well received by customers.

Run a keyword analysis

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• Experimental Budget: 20,000$

Amazon Sponsored Brands & Amazon Sponsored Products : $20,000

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Month 10 Results

Based on the results we get :

New Ads Spend: $266,500

Previous Months Ads Spend: $251,500

Profitable Part of the Ad Spend of experimental budget: $20,000($15,000)

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Month 11

• Current Ad Spend: $266,500
• Strategy: Selling our products that are in season and well received by customers.

Run a keyword analysis

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• Experimental Budget: $20,000

Amazon Sponsored Brands and Amazon Sponsored Products: $15,000

Google Ads: $5000

• For people in the bottom of the funnel.

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Month 11 Results

Based on the results we get :

New Ads Spend: $286,500

Previous Months Ads Spend: $266,500

Profitable Part of the Ad Spend of experimental budget: $20,000($20,000)

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Month 12

• Current Ad Spend: $286,500
• Strategy: Run remarketing ads with coupon code
• Experimental Budget: $20,000

Google Ads: $5000

• For people in the bottom of the funnel.

Instagram/Facebook/TikTok/Youtube: $15,000

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Month 12 Results

Based on the results we get :

New Ads Spend: $302,500

Previous Months Ads Spend:$286,500

Profitable Part of the Ad Spend of experimental budget: $20,000($16,000)

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Some Creatives I will use

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