NIHILO.AGENCY

Hi there! We’re sharing this deck as an open, transparent insight into our branding process and creative approach. We believe there’s value in sharing knowledge. If this helps you in any way, great. And if you have questions, we’re here to talk and explain.

INTRO TO THE INTRO

At this point, as we’re about to enter a detailed overview of our history and process, we suggest you enter Present mode.

And if you’d like to skip the intro and get right to the meat of this deck, jump to page 21.

INTRO TO THE INTRO

INTRO

Hi, we’re Emunah Winer & Margy Kerr-Jarrett, founders of Nihilo.

INTRO

We first began collaborating while working together as creative directors of writing and design in 2017 at Tribe, a now defunct agency in central Israel.

INTRO

Within a year and a half, we had both left to pursue independent careers — Emunah as a brand designer, and Margaret as a brand strategist and writer.

INTRO

We both noticed that writing and design weren't working together in the industry. Creative work was often piecemealed together to tell inconsistent stories.

INTRO

We decided to do something to show how disciplines can truly work together.

INTRO

Two Jewish Women, an interactive poetry and design website, was born. As It’s Nice That puts it “the site aims to upend common ideas through startling and confusing its viewers.”

INTRO

INTRO

We knew we were onto something.

INTRO

INTRO

We wondered, what if a brand was defined by one conceptual thread, rather than just as a sum of its creative assets?

INTRO

INTRO

What mediums and modes of expression would we harness to serve as vehicles for this conceptual thread? What would that look like - words, pictures, motion, sound? What if all creative disciplines were treated as opportunities?

INTRO

INTRO

What if we took full advantage of the possibilities?

OUR APPROACH

Take full advantage of the possibilities.

​

​

NIHILO.AGENCY

OUR APPROACH

How do we do this?

CORE CREATIVE�CONCEPT

INPUT

OUTPUT

CORE CREATIVE�CONCEPT

INPUT

MEDIUMS

MEDIUMS

MEDIUMS

​

MEDIUMS

TOUCHPOINTS

TOUCHPOINTS

TOUCHPOINTS

TOUCHPOINTS

TOUCHPOINTS

TOUCHPOINTS

TOUCHPOINTS

TOUCHPOINTS

TOUCHPOINTS

TOUCHPOINTS

OUTPUT

CORE CREATIVE�CONCEPT

INPUT

VERBAL ID

VISUAL ID

SOUND

MOTION

SOCIAL

OOH

CAMPAIGNS

DIGITAL ADS

PRINT

ENVIRONMENT

PARTNERSHIPS

PACKAGING

WEBSITES

MERCH

OUTPUT

WHAT

HOW

WHERE

01.�DISCOVERY

Kick-off meetings

Kick-off meetings

Founder Visions

Kick-off meetings

Founder Visions

Project Goals

Kick-off meetings

Founder Visions

Project Goals

Project Parameters

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Project Parameters

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Project Parameters

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Project Parameters

Current Brand Audit

Madison Braids

Brand Audit

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Project Parameters

Current Brand Audit

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Project Parameters

Current Brand Audit

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Project Parameters

Current Brand Audit

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Project Parameters

Current Brand Audit

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

BRIEF �SHEET

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

BRIEF �SHEET

Current Brand Audit

02.�STRATEGY

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Benchmark Brands

Project Parameters

Summary Report

BRIEF �SHEET

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

BRIEF �SHEET

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

BRIEF �SHEET

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

BRIEF �SHEET

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

BRIEF �SHEET

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

BRIEF �SHEET

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

BRIEF �SHEET

Competitive Analysis

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

BRIEF �SHEET

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

BRIEF �SHEET

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

BRIEF �SHEET

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

BRIEF �SHEET

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

BRIEF �SHEET

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

BRIEF �SHEET

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

BRIEF �SHEET

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

BRIEF �SHEET

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

BRIEF �SHEET

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

BRIEF �SHEET

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Category Research

Competitive Analysis

Customer Journeys

Stakeholder Interviews

Customer Interviews

BRIEF �SHEET

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Stakeholder Interviews

Customer Interviews

BRIEF �SHEET

Target Personas

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Category Research

Competitive Analysis

Customer Journeys

Brand Personality

Stakeholder Interviews

Customer Interviews

BRIEF �SHEET

Target Personals

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Category Research

Competitive Analysis

Customer Journeys

BRIEF �SHEET

Stakeholder Interviews

Customer Interviews

Brand Personality

Target Personas

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

BRAND �STRATEGY �FRAMEWORK

BRIEF �SHEET

Brand Personality

Brand Personality

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRAND �STRATEGY �FRAMEWORK

BRIEF �SHEET

Brand Personality

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

BRAND �STRATEGY �FRAMEWORK

Brand Personality

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

03.�NAMING

Naming Workshop

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Shortlist

Naming Workshop

Longlist

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personals

Brand Personality

BRAND �STRATEGY �FRAMEWORK

BRIEF �SHEET

Shortlist

Naming Workshop

Longlist

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personals

Brand Personality

BRIEF �SHEET

BRAND �STRATEGY �FRAMEWORK

BRIEF �SHEET

Shortlist

Naming Workshop

Longlist

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personals

Brand Personality

BRIEF �SHEET

BRAND �STRATEGY �FRAMEWORK

BRIEF �SHEET

Shortlist

Naming Workshop

Longlist

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personals

Brand Personality

BRIEF �SHEET

BRAND �STRATEGY �FRAMEWORK

BRIEF �SHEET

Shortlist

Naming Workshop

Longlist

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personals

Brand Personality

BRIEF �SHEET

BRAND �STRATEGY �FRAMEWORK

Shortlist

Naming Workshop

Longlist

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personals

Brand Personality

BRIEF �SHEET

BRAND �STRATEGY �FRAMEWORK

KEEP

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Google & Legal Check

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

WHAT DOES THIS MEAN?

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

04.�CORE �CREATIVE�CONCEPT

“The Big Idea”�“Your Brand Essence”�“The Driving Principle”

​

These are all names for the driving creative concept behind a brand. We call it the Core Creative Concept, or the CCC. All strategic insights lead to it, and all brand application stems from it. From logos to taglines to subject lines, all things always point back to the CCC.

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

BRAND �STRATEGY �FRAMEWORK

WHAT DOES THIS MEAN?

“The Big Idea”�“Your Brand Essence”�“The Driving Principle”

​

These are all names for the singular force behind all brand communication. We call it the Core Creative Concept, or the CCC. All strategic insights lead to it, and all brand expressions stem from it. From logos to taglines to animation, all things point back to the CCC.

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

BRAND �STRATEGY �FRAMEWORK

WHAT DOES THIS MEAN?

“The Big Idea”�“Your Brand Essence”�“The Driving Principle”

​

These are all names for the driving creative concept behind a brand. We call it the Core Creative Concept, or the CCC. All strategic insights lead to it, and all brand applications stem from it. From logos to taglines to subject lines, all things point back to the CCC.

LET’S SEE SOME EXAMPLES.

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

WHAT DOES THIS MEAN?

“The Big Idea”�“Your Brand Essence”�“The Driving Principle”

​

These are all names for the driving creative concept behind a brand. We call it the Core Creative Concept, or the CCC. All strategic insights lead to it, and all brand applications stem from it. From logos to taglines to subject lines, all things point back to the CCC.

HOW DO WE CREATE IT?

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories that articulate different ways �to position the new brand to the real world.�

​

​

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories to as ways to communicate the new brand, as articulated through Strategy, to the real world. This can look like moodboards, words, found references, lines on a page - anything that expresses a core idea.

​

​

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

WHAT DOES THIS MEAN?

“The Big Idea”�“Your Brand Essence”�“The Driving Principle”

​

These are all names for the driving creative concept behind a brand. We call it the Core Creative Concept, or the CCC. All strategic insights lead to it, and all brand applications stem from it. From logos to taglines to subject lines, all things point back to the CCC.

HOW DO WE CREATE IT?

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories that articulate different ways �to position the new brand to the real world.�

​

​

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories to as ways to communicate the new brand, as articulated through Strategy, to the real world. This can look like moodboards, words, found references, lines on a page - anything that expresses a core idea.

​

​

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

WHAT DOES THIS MEAN?

“The Big Idea”�“Your Brand Essence”�“The Driving Principle”

​

These are all names for the driving creative concept behind a brand. We call it the Core Creative Concept, or the CCC. All strategic insights lead to it, and all brand applications stem from it. From logos to taglines to subject lines, all things point back to the CCC.

HOW DO WE CREATE IT?

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories that articulate different ways �to position the new brand to the real world.�

​

​

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories to as ways to communicate the new brand, as articulated through Strategy, to the real world. This can look like moodboards, words, found references, lines on a page - anything that expresses a core idea.

​

​

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

WHAT DOES THIS MEAN?

“The Big Idea”�“Your Brand Essence”�“The Driving Principle”

​

These are all names for the driving creative concept behind a brand. We call it the Core Creative Concept, or the CCC. All strategic insights lead to it, and all brand applications stem from it. From logos to taglines to subject lines, all things point back to the CCC.

HOW DO WE CREATE IT?

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories that articulate different ways �to position the new brand to the real world.�

​

​

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories to as ways to communicate the new brand, as articulated through Strategy, to the real world. This can look like moodboards, words, found references, lines on a page - anything that expresses a core idea.

​

​

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

WHAT DOES THIS MEAN?

“The Big Idea”�“Your Brand Essence”�“The Driving Principle”

​

These are all names for the driving creative concept behind a brand. We call it the Core Creative Concept, or the CCC. All strategic insights lead to it, and all brand applications stem from it. From logos to taglines to subject lines, all things point back to the CCC.

HOW DO WE CREATE IT?

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories that articulate different ways �to position the new brand to the real world.�

​

​

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories to as ways to communicate the new brand, as articulated through Strategy, to the real world. This can look like moodboards, words, found references, lines on a page - anything that expresses a core idea.

​

​

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

WHAT DOES THIS MEAN?

“The Big Idea”�“Your Brand Essence”�“The Driving Principle”

​

These are all names for the driving creative concept behind a brand. We call it the Core Creative Concept, or the CCC. All strategic insights lead to it, and all brand applications stem from it. From logos to taglines to subject lines, all things point back to the CCC.

HOW DO WE CREATE IT?

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories that articulate different ways �to position the new brand to the real world.�

​

​

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories to as ways to communicate the new brand, as articulated through Strategy, to the real world. This can look like moodboards, words, found references, lines on a page - anything that expresses a core idea.

​

​

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

WHAT DOES THIS MEAN?

“The Big Idea”�“Your Brand Essence”�“The Driving Principle”

​

These are all names for the driving creative concept behind a brand. We call it the Core Creative Concept, or the CCC. All strategic insights lead to it, and all brand applications stem from it. From logos to taglines to subject lines, all things point back to the CCC.

HOW DO WE CREATE IT?

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories that articulate different ways �to position the new brand to the real world.�

​

​

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories to as ways to communicate the new brand, as articulated through Strategy, to the real world. This can look like moodboards, words, found references, lines on a page - anything that expresses a core idea.

​

​

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

WHAT DOES THIS MEAN?

“The Big Idea”�“Your Brand Essence”�“The Driving Principle”

​

These are all names for the driving creative concept behind a brand. We call it the Core Creative Concept, or the CCC. All strategic insights lead to it, and all brand applications stem from it. From logos to taglines to subject lines, all things point back to the CCC.

HOW DO WE CREATE IT?

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories that articulate different ways �to position the new brand to the real world.�

​

​

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories to as ways to communicate the new brand, as articulated through Strategy, to the real world. This can look like moodboards, words, found references, lines on a page - anything that expresses a core idea.

​

​

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

WHAT DOES THIS MEAN?

“The Big Idea”�“Your Brand Essence”�“The Driving Principle”

​

These are all names for the driving creative concept behind a brand. We call it the Core Creative Concept, or the CCC. All strategic insights lead to it, and all brand applications stem from it. From logos to taglines to subject lines, all things point back to the CCC.

HOW DO WE CREATE IT?

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories that articulate different ways �to position the new brand to the real world.�

​

​

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories to as ways to communicate the new brand, as articulated through Strategy, to the real world. This can look like moodboards, words, found references, lines on a page - anything that expresses a core idea.

​

​

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

WHAT DOES THIS MEAN?

“The Big Idea”�“Your Brand Essence”�“The Driving Principle”

​

These are all names for the driving creative concept behind a brand. We call it the Core Creative Concept, or the CCC. All strategic insights lead to it, and all brand applications stem from it. From logos to taglines to subject lines, all things point back to the CCC.

HOW DO WE CREATE IT?

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories that articulate different ways �to position the new brand to the real world.�

​

​

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories to as ways to communicate the new brand, as articulated through Strategy, to the real world. This can look like moodboards, words, found references, lines on a page - anything that expresses a core idea.

​

​

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

WHAT DOES THIS MEAN?

“The Big Idea”�“Your Brand Essence”�“The Driving Principle”

​

These are all names for the driving creative concept behind a brand. We call it the Core Creative Concept, or the CCC. All strategic insights lead to it, and all brand applications stem from it. From logos to taglines to subject lines, all things point back to the CCC.

HOW DO WE CREATE IT?

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories that articulate different ways �to position the new brand to the real world.�

​

​

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories to as ways to communicate the new brand, as articulated through Strategy, to the real world. This can look like moodboards, words, found references, lines on a page - anything that expresses a core idea.

​

​

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

WHAT DOES THIS MEAN?

“The Big Idea”�“Your Brand Essence”�“The Driving Principle”

​

These are all names for the driving creative concept behind a brand. We call it the Core Creative Concept, or the CCC. All strategic insights lead to it, and all brand applications stem from it. From logos to taglines to subject lines, all things point back to the CCC.

HOW DO WE CREATE IT?

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories that articulate different ways �to position the new brand to the real world.�

​

​

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories to as ways to communicate the new brand, as articulated through Strategy, to the real world. This can look like moodboards, words, found references, lines on a page - anything that expresses a core idea.

​

​

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

WHAT DOES THIS MEAN?

“The Big Idea”�“Your Brand Essence”�“The Driving Principle”

​

These are all names for the driving creative concept behind a brand. We call it the Core Creative Concept, or the CCC. All strategic insights lead to it, and all brand applications stem from it. From logos to taglines to subject lines, all things point back to the CCC.

HOW DO WE CREATE IT?

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories that articulate different ways �to position the new brand to the real world.�

​

​

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories to as ways to communicate the new brand, as articulated through Strategy, to the real world. This can look like moodboards, words, found references, lines on a page - anything that expresses a core idea.

​

​

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

WHAT DOES THIS MEAN?

“The Big Idea”�“Your Brand Essence”�“The Driving Principle”

​

These are all names for the driving creative concept behind a brand. We call it the Core Creative Concept, or the CCC. All strategic insights lead to it, and all brand applications stem from it. From logos to taglines to subject lines, all things point back to the CCC.

HOW DO WE CREATE IT?

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories that articulate different ways �to position the new brand to the real world.�

​

​

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories to as ways to communicate the new brand, as articulated through Strategy, to the real world. This can look like moodboards, words, found references, lines on a page - anything that expresses a core idea.

​

​

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

WHAT DOES THIS MEAN?

“The Big Idea”�“Your Brand Essence”�“The Driving Principle”

​

These are all names for the driving creative concept behind a brand. We call it the Core Creative Concept, or the CCC. All strategic insights lead to it, and all brand applications stem from it. From logos to taglines to subject lines, all things point back to the CCC.

HOW DO WE CREATE IT?

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories that articulate different ways �to position the new brand to the real world.�

​

​

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories to as ways to communicate the new brand, as articulated through Strategy, to the real world. This can look like moodboards, words, found references, lines on a page - anything that expresses a core idea.

​

​

04.�CORE �CREATIVE�CONCEPT

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

BRAND �STRATEGY �FRAMEWORK

Naming Workshop

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

WHAT DOES THIS MEAN?

“The Big Idea”�“Your Brand Essence”�“The Driving Principle”

​

These are all names for the driving creative concept behind a brand. We call it the Core Creative Concept, or the CCC. All strategic insights lead to it, and all brand applications stem from it. From logos to taglines to subject lines, all things point back to the CCC.

HOW DO WE CREATE IT?

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories that articulate different ways �to position the new brand to the real world.�

​

​

​

​

​

STEP 1:

​

DEFINE CREATIVE TERRITORIES��Develop two potential creative territories to as ways to communicate the new brand, as articulated through Strategy, to the real world. This can look like moodboards, words, found references, lines on a page - anything that expresses a core idea.

​

​

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

04.�BRAND IDENTITY

WHAT DOES THIS MEAN?

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Verbal

WHAT DOES THIS MEAN?

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Verbal

Visual

WHAT DOES THIS MEAN?

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Verbal

Visual

WHAT DOES THIS MEAN?

​

​

​

STEP 2:

​

COMMUNICATE THE CCC THROUGH EVERY TOOL IN OUR TOOLBOX,

INCLUDING RELEVANT MEDIUMS AND ALL CUSTOMER TOUCHPOINTS.

​

​

​

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Verbal

Visual

WHAT DOES THIS MEAN?

​

​

​

STEP 2:

​

COMMUNICATE THE CCC THROUGH EVERY TOOL IN OUR TOOLBOX,

INCLUDING RELEVANT MEDIUMS AND ALL CUSTOMER TOUCHPOINTS.

​

​

​

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Verbal

Visual

WHAT DOES THIS MEAN?

​

​

​

STEP 2:

​

COMMUNICATE THE CCC THROUGH EVERY TOOL IN OUR TOOLBOX,

INCLUDING RELEVANT MEDIUMS AND ALL CUSTOMER TOUCHPOINTS.

​

​

​

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Verbal

Visual

WHAT DOES THIS MEAN?

​

​

​

STEP 2:

​

COMMUNICATE THE CCC THROUGH EVERY TOOL IN OUR TOOLBOX,

INCLUDING RELEVANT MEDIUMS AND ALL CUSTOMER TOUCHPOINTS.

​

​

​

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Verbal

Visual

WHAT DOES THIS MEAN?

​

​

​

STEP 2:

​

COMMUNICATE THE CCC THROUGH EVERY TOOL IN OUR TOOLBOX,

INCLUDING RELEVANT MEDIUMS AND ALL CUSTOMER TOUCHPOINTS.

​

​

​

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Verbal

Visual

WHAT DOES THIS MEAN?

​

​

​

STEP 2:

​

COMMUNICATE THE CCC THROUGH EVERY TOOL IN OUR TOOLBOX,

INCLUDING RELEVANT MEDIUMS AND ALL CUSTOMER TOUCHPOINTS.

​

​

​

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Motion

Verbal

Visual

WHAT DOES THIS MEAN?

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Motion

Verbal

Visual

Sound

WHAT DOES THIS MEAN?

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Motion

Verbal

Visual

Sound

BRAND �TOOLKIT

WHAT DOES THIS MEAN?

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Motion

Verbal

Visual

Sound

BRAND �GUIDELINES

WHAT DOES THIS MEAN?

​

​

​

STEP 2:

​

COMMUNICATE THE CCC THROUGH EVERY TOOL IN OUR TOOLBOX,

INCLUDING RELEVANT MEDIUMS AND ALL CUSTOMER TOUCHPOINTS.

​

​

​

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Motion

Verbal

Visual

Sound

BRAND �GUIDELINES

WHAT DOES THIS MEAN?

​

​

​

STEP 2:

​

COMMUNICATE THE CCC THROUGH EVERY TOOL IN OUR TOOLBOX,

INCLUDING RELEVANT MEDIUMS AND ALL CUSTOMER TOUCHPOINTS.

​

​

​

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Motion

Verbal

Visual

Sound

BRAND �GUIDELINES

WHAT DOES THIS MEAN?

​

​

​

STEP 2:

​

COMMUNICATE THE CCC THROUGH EVERY TOOL IN OUR TOOLBOX,

INCLUDING RELEVANT MEDIUMS AND ALL CUSTOMER TOUCHPOINTS.

​

​

​

IN COLLABORATION WITH BLVR.COM

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Motion

Verbal

Visual

Sound

BRAND �GUIDELINES

WHAT DOES THIS MEAN?

​

​

​

STEP 2:

​

COMMUNICATE THE CCC THROUGH EVERY TOOL IN OUR TOOLBOX,

INCLUDING RELEVANT MEDIUMS AND ALL CUSTOMER TOUCHPOINTS.

​

​

​

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Motion

Verbal

Visual

Sound

BRAND �TOOLKIT

05.�PRIMARY BRAND APPLICATION

​

WHAT DOES THIS MEAN?

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Motion

Verbal

Visual

Sound

BRAND �TOOLKIT

Where does a brand live after it's created?

WHAT DOES THIS MEAN?

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Motion

Verbal

Visual

Sound

BRAND �TOOLKIT

Packaging

WHAT DOES THIS MEAN?

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Motion

Verbal

Visual

Sound

BRAND �TOOLKIT

Packaging

WHAT DOES THIS MEAN?

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Motion

Verbal

Visual

Sound

BRAND �TOOLKIT

Packaging

WHAT DOES THIS MEAN?

​

​

​

STEP 2:

​

COMMUNICATE THE CCC THROUGH EVERY TOOL IN OUR TOOLBOX,

INCLUDING RELEVANT MEDIUMS AND ALL CUSTOMER TOUCHPOINTS.

​

​

​

Kick-off meetings

Founder Visions

Project Goals

Project Timelines

Current Brand Audit

Benchmark Brands

Project Parameters

Summary Report

Stakeholder Interviews

Customer Interviews

Category Research

Competitive Analysis

Customer Journeys

Target Personas

Brand Personality

BRIEF �SHEET

Brand Personality

Naming Workshop

BRAND �STRATEGY �FRAMEWORK

Longlist

Shortlist

Google & Legal Check

FINAL �NAME

Motion

Verbal

Visual

Sound

BRAND �TOOLKIT

Packaging

WHAT DOES THIS MEAN?

​

​

​

STEP 2:

​

COMMUNICATE THE CCC THROUGH EVERY TOOL IN OUR TOOLBOX,

INCLUDING RELEVANT MEDIUMS AND ALL CUSTOMER TOUCHPOINTS.

​

​

​