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Latino Readers

Over-Index on Becoming Citizens & Voting

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HELPFUL INSIGHTS

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    • Democrats have the highest involvement, over 4 times that of Republicans.

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    • Undecided and Independents are 3 times the percentage of Republicans.

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SOURCE:LatinoLYTICS, U.S

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VOTING PREFERENCES

Latino Readers Over Index on Civic Engagement

But 36% are Independent or Undecided

52% of all Latino Readers are Democrats

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HELPFUL INSIGHTS

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44%

Latino Reader percentage of ALL Latino voters this November

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SOURCE: LatinoLYTICS, NALEO

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PROJECTED VOTING NUMBERS

7.6 MILLION VOTES

Is the projected number of Latino Readers that will be voting in the November 2024 election

Latino Readers Over Index on Civic Engagement

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WHAT WILL DETERMINE THE ELECTION

Not merely reaching Latinos

Not even reaching Latinos who are citizens

But reaching Latinos who are citizens AND highly likely to VOTE

That is what NAHP media outlets deliver better than anyone

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THE NAHP DELIVERS SWING STATES

The

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membership represents 133 media outlets in the seven key swing states, including 38 newspapers

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HELPFUL INSIGHTS

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of Latino Readers are concerned about FAKE NEWS

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SOURCE: LatinoLYTICS, U.S. Census Bureau

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92%

95%

Of Latino Readers TRUST their local NAHP media outlet as their BEST or a good source for LOCAL NEWS

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WHAT NEWS DO LATINO READERS TRUST?

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For more information about placing ads, the NAHP, &

NAHP Media, please contact:

Anita Grace

763-792-3538

anita@GraceMulticultural.com

For more information about LatinoLYTICS, our research, or our parent company Latino 247 Media, please contact:

Kirk Whisler

760-579-1696. kirk@whisler.com

For more information about placing ads & NAHP Media, please contact:

Anita Grace

763-792-3538

anita@GraceMulticultural.com