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Listing presentation

Prepared for:

Any Family Residence

1234 Main Street, Anytown, USA 00000

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About me

Copy goes here

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Realtor.com^® profile

Copy goes here

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My recent sales

123 Main Street

Anytown, USA 00000

Listing Price | Sales Price

DOM

123 Main Street

Anytown, USA 00000

Listing Price | Sales Price

DOM

123 Main Street

Anytown, USA 00000

Listing Price | Sales Price

DOM

[Insert recent sales here]

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Testimonials

Copy or screenshots go here

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The home selling process

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How it works:

The home selling process

Evaluate�your needs

Set the �right price

START

Determine �the time �frame

Sign �disclosures

Implement customized marketing �plan

Prepare property for �sale

Show to�potential�buyers

Get showing feedback �& make adjustments

Receive�offers

Negotiate�offers

Accept�offer

Sign�Contract

Assist with�inspection�process

Proceeds �check �delivered �to you

Assist with �mortgage process

Begin�closing�process

Final�Walk-�through

Assemble�all documents and attend closing

Assist �with title�process

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Asking price vs. selling price

Strategically pricing your home is vital to getting it sold for the most money in the least amount of time.

Common

price range

Sellers’

desired range

Buyers’

desired range

Priced too high and you lose buyers.
Priced too low and you lose value.

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Critical weeks when listed

Pricing correctly helps you land a deal while competition for your home is hot.

¹According to the National Association of REALTORS® 2021 Profile of Home Buyers and Sellers, 3 weeks is the median time a recently sold home was on the market.

The typical home buyer searched for a total of 8 weeks and viewed 8 homes before purchasing.

�Among buyers who used an agent, the typical first-time home buyer searched for 3 weeks before contacting an agent; repeat buyers searched for 2 weeks before contacting an agent.

Number of weeks recently sold homes were on the market¹

sellers

0 10% 20% 30% 40%

Less than 1

1-2

3-4

5-6

7-8

9-10

11-12

13-16

17-24

25-36

37-52

53 or more

weeks

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The home selling process

When you price your home properly, you’ll have the possibility of many more buyers competing for your property.

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Importance of pricing

I will negotiate on your behalf to help get the best price and terms — in the shortest amount of time.

Over time, a home that has not sold may become stigmatized and could attract offers below market value.

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How’s the market?

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Neighborhood sales

[Insert comparables in prospect’s neighborhood below]

123 Main Street

Anytown, USA 00000

Listing Price | Sales Price

DOM

123 Main Street

Anytown, USA 00000

Listing Price | Sales Price

DOM

123 Main Street

Anytown, USA 00000

Listing Price | Sales Price

DOM

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Properties actively listed

[Insert comparables in prospect’s neighborhood below]

123 Main Street

Anytown, USA 00000

Listing Price | Sales Price

DOM

123 Main Street

Anytown, USA 00000

Listing Price | Sales Price

DOM

123 Main Street

Anytown, USA 00000

Listing Price | Sales Price

DOM

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My marketing tools

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The role of the internet

of buyers found the �home they purchased �on the Internet.¹

97^%

¹Source: National Association of REALTORS^®, Profile of Home Buyers and Sellers, 2021

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Where buyers found the home they purchased

Internet	51%
Used real estate agent to buy	88%
Yard sign/open house sign	6%
Friend, relative or neighbor	5%
From seller/knew the seller	2%
Home buying company	1%
Print newspaper advertisement	1%
Home book or magazine	*

*Less than 1 percent

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Digital footprint

Maximizing potential views — Your home will appear on all the top online search sites, including:

Realtor.com^®
Zillow.com
Trulia.com
Homes.com
[My Brokerage website]
Etc…

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Brochures, flyers, and postcards

I create a comprehensive marketing plan for your property, including �customized postcards, flyers and property brochures.

[Insert example of your postcards, flyers and property brochures.]

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My brokerage and I use social networking as a non-intrusive way of keeping my network apprised of your listing.

Social networking

[Insert links and/or screenshots of your social profiles.]

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Elevating the digital footprint �with Realtor.com^®

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Iconic brands – unprecedented reach

I have strategically selected marketing tools via Realtor.com^® that will give your home the most exposure.

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What does this mean for you?

More consumers viewing your home

More quality connections with prospective buyers

More exposure for your home

More innovation

More awareness

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Mobile marketing

Find and view your home, get directions, and view a map
Connect with me in just one click to get details and make an appointment

With Realtor.com^® mobile applications, buyers driving through the neighborhood can:

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Local Expert

Targeted, branded ads featured on Realtor.com^® and the Facebook Ad Network help me create and drive more interest to your property.

^SM

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Market reach

Automated ads on Facebook and Instagram help me create and drive more interest to your property.

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Enhanced listing intelligence

A comparative look at how your listing is performing against similar listings in the area.

Listing Performance Insights:

Tells me how many potential buyers are searching for homes like yours in select zip codes so I can make smart decisions about how to position and promote your home. ��Listing Completeness:

Compares your listing with top performing listings in the area and gives me recommendations to make your home stand out!

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Breaking it down

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Maximum exposure for your home

Digital footprint �Your home will appear on all of the top online search sites for maximum exposure.

Brochures, flyers and postcards �I will create custom print content that showcases your home’s best attributes.

Open house �Your home will be presented to potential buyers via well-planned and advertised open houses.

Social networking �I will market your property on my social media sites for added exposure.

Mobile marketing�Your home will appear on the Realtor.com^® mobile apps so consumers can easily find your home.

Local Expert^SM �My custom, branded ads featuring your property will target serious home shoppers on Realtor.com and the Facebook Ad Network.

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Thank you

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