Lesson 2: Licensing appropriate images

Year 7 – Using media – Gaining support for a cause

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Which image is most appropriate?

Starter activity

Scenario

An image to encourage readers not to use plastic straws

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Lesson 2: Licensing appropriate images

Objectives

In this lesson, you will:

• Select appropriate images for a given context
• Apply appropriate formatting techniques
• Demonstrate an understanding of licensing issues involving online content by applying appropriate Creative Commons licences
• Demonstrate the ability to credit the original source of an image

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Which image is most appropriate?

Starter activity

Scenario

An image for an anti-bullying campaign poster

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Which image is most appropriate?

Starter activity

Scenario

An image to advertise a family-friendly hotel in Spain

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Appropriate images and copyright

Activity 1

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I’m not allowed to use any of them without asking the person who created the image.

All of them. If they posted it online, they are automatically accepting that anyone can use them.

Only images that have been tagged with a specific licence that allows me to use them.

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A

B

C

If you do an internet search for images, which images are you allowed to use?

What can happen if I use an image without permission?

Activity 1

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What can happen if I use copyrighted material without permission?

Activity 1

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UK Copyright, Designs, and Patents Act 1988

Activity 1

“Copyright infringement can lead to substantial penalties.”

Penalties can include:

• A fine up to £50,000

and/or

• A jail sentence of up to 6 months

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Creative Commons

Activity 1

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Watch this video

Creative Commons activity

Activity 1

Open the website below:

creativecommons.org/choose

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You will now be given a set of scenarios. Use the website to determine which Creative Commons licence should be applied.

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Key words:

Adaptations = changes and modifications

Commercial use = making money from it

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Scenario 1

Activity 1

George likes creating digital music using code.

• He doesn’t mind if people download and make changes to his music

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• If they share any modifications, he wants them to also share the modified file for free

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Key words:

Adaptations = changes and modifications

Commercial use = making money from it

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Scenario 1

Activity 1

George likes creating digital music using code.

• He doesn’t mind if people download and make changes to his music

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• If they share any modifications, he wants them to also share the modified file for free

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Scenario 2

Activity 1

Rebecca is a teacher who posts her lessons on a website for other teachers to use.

• She is happy for others to edit her resources

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• She doesn’t want others to share their adaptations with others

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• She doesn’t want others to make money from her resources

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Key words:

Adaptations = changes and modifications

Commercial use = making money from it

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Scenario 2

Activity 1

Rebecca is a teacher who posts her lessons on a website for other teachers to use.

• She is happy for others to edit her resources

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• She doesn’t want others to share their adaptations with others

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• She doesn’t want others to make money from her resources

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Finding Creative Commons images

Activity 2

Google images allows you to search for images with a Creative Commons license.

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Finding Creative Commons images

Activity 2

Google images allows you to search for images with a Creative Commons license.

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1. Enter a search term

Finding Creative Commons images

Activity 2

Google images allows you to search for images with a Creative Commons license.

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2. Click on ‘Tools’

Finding Creative Commons images

Activity 2

Google images allows you to search for images with a Creative Commons license.

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3. Click on ‘Usage Rights’

Finding Creative Commons images

Activity 2

Google images allows you to search for images with a Creative Commons license.

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4. Select ‘Creative Commons’

Finding copyright free images

Activity 2

Once you have selected a Creative Commons image, you can find the exact licence by clicking the link underneath the image.

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Licence details

Inserting your images

Activity 2

Your next task is to insert appropriate images into the ‘Help save the Earth in three easy steps’ document.

Your aim is to meet the following criteria:

• Images must be appropriate
• Images must be sized appropriately
• Where appropriate, images must be:
• Cropped
• Recoloured
• Text wrapped
• Images must credit the author

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Peer feedback

Activity 3

• You are now going to give feedback on your classmates’ work
• You will be reviewing the document as a whole, and not just looking at the images
• Feedback should always be positive and constructive

Question: What are you looking for when you look at their work?

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Responding to feedback

Activity 4

Remember that feedback is designed to be supportive

If you disagree with any feedback, try to think about why they wrote it before you reject it

It is sometimes OK to disagree, but you must respond to the comment justifying why

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You now have 10 minutes to make final changes to your work based on your feedback

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What have you learnt today?

Plenary

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• What law is automatically applied to your work?

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• What type of licence could you apply to your work if you are happy for others to use it?

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• Name two formatting techniques that you could apply to an image.

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Homework: Is this really real?

Homework

• Do you think that this is a real news story?

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• Why?

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• Give three ways in which you could prove whether or not this is a credible article.

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Due: Next lesson

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