Case 1:� I own a small office and have clients and employees at all time and as courtesy have to offer cups of tea. �Case 2:�I am working in a salon/ retail shop and want a good tea break
Case 3:�I am a college student and need a boost with tea and quick snacks
Case 4:�I am health conscious and wont want to compromise at any time
Case 5:� I simply love tea and want to have inexpensive and good quality cup
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Current market options and problems
The Chai wallas- Not trustworthy?? Too unhygienic? Bad quality?
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Current market options and problems
Restaurants- Too expensive?? Time consuming? No place?
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Solution?
TEA SHACK
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Tea Shack
Indians consume 9 lakh tonnes of tea per year, as compared to 80000 tonnes of coffee.
There are 1870 coffee lounges in India – in comparison, there are only 41 tea joints.
With almost no large enough trusted tea outlet chain in the country, and with such a huge market to cater to, Tea Shack seems to us an almost obvious enterprise, the purpose of which is to solve the aforementioned problems
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Tea Shack
Aim: To create a trustworthy brand and provide good quality tea �
Product: �Small outlets for people to buy good quality, affordable tea where healthy options like green and oolong tea are available and there are enough quick bites complimenting the tea
Target Market : With special focus on the corporate sector TEA SHACK aims to target all tea lovers
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Pilot –Tea Shack, Mumbai
Key Highlight:
Using the same concepts, as our MVP, we ran a three day Tea place in Andheri, Mumbai successfully
We served varieties of tea to over 200 customers
We got a contract to supply tea for the whole day to a nearby parlour for the three days we were there
We were successful in getting a positive feedback from corporate offices in the area
We had a number of repeat customers who appreciated our concept, quality and taste