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WOMEN ENTREPRENEURS

SUBMITTED BY

KAJAL PURI

ASSTT. PROF. IN COMMERCE & MANAGEMENT

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INTRODUCTION

Women Entrepreneur : It may be defined as a woman or group of women who initiate, organize and run a business enterprise. Government of India has defined women entrepreneurs as owning and controlling an enterprise with a woman having a minimum financial interest of 51% of the capital and giving at least 51% of the employment generated in the enterprise to women. �

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definitions

“Women who innovate initiate or adopt business actively are called women entrepreneurs.” J. Schumpeter

“Women entrepreneurship is based on women participation in equity and employment of a business enterprise.” Ruhani J. Alice

The Government of India has defined a women entrepreneurship as “an enterprise owned and controlled by a women having a minimum financial interest of 51% of the capital and giving at least 51% of the employment generated in the enterprise to women”.

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QUALITIES OF WOMEN ENTREPRENEURS

  • Accept challenges
  • Ambitious
  • Hard work
  • Patience
  • Motivator
  • Adventurous
  • Conscious
  • Educated
  • Intelligent

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FUNCTIONS OF WOMEN ENTREPRENEUR

  • Innovation
  • Planning
  • Organization
  • Decision making
  • Risk bearing

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Principles of Women Entrepreneurs

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PROBLEMS OF WOMEN ENTREPRENEURS

  • General problems Lack of education
  • Problem of raw material Lack of business information
  • Problem of finance Family problems
  • Infrastructure problem
  • Marketing problem
  • Stiff competition
  • Problem specific to women

entrepreneur

  • Male dominated society
  • Low risk taking ability

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REMEDIES TO SOLVE THE PROBLEMS

  • Finance cells
  • Marketing co-operatives
  • Supply of raw material
  • Education and awareness
  • Training facility

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FOSTERING FACTORS

Motivational Needs Facilitating Needs

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MOTIVATIONAL NEEDS

  • Economic necessity
  • Independence
  • Education and qualification
  • Family occupation
  • Success stories of friends & relatives�

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FACILITATING NEEDS

  • Adequate financial facilities
  • Experienced and skilled people at work
  • Development training programs
  • Cooperation of family

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STEPS TAKEN BY Govt.

  • Mahila Vikas Nidhi
  • District industries center
  • Rashtriya Mahila Kosh
  • Training Programs
  • Nehru Rozgar Yojna
  • Jawahar Rozgar Yojna �

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 IMPORTANT ASSOCIATION OF WOMEN ENTREPRENEURS

FLO (FICCI Ladies organization)�The FLO organizes meetings, seminars and discussions on various aspects of business fields for women and prepares then for the challenge which they may have to face in the operation and growth of their enterprises.

WAWE (World association of women entrepreneur)�WAWE is an international association of women entrepreneurs. It organizes international conference on women entrepreneurship.�

ACWW (Association country women of the world)�The association has one core women entrepreneurs as its members from sixty countries. These are mainly rural entrepreneurs

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SUCCESSFUL WOMEN ENTREPRENEURS

  • Shahnaz Husain
  • Naina Lal Kidwai
  • Lalita Gupte, Banker
  • Indra Krishnamurthy Nooyi
  • Chanda Kochar

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SHAHNAZ HUSAIN 

She brought the breeze of revolution in the field of beauty treatment in India. Her herbal beauty treatments have won accolades all over the world and have adorned women for decades.The beauty chain of Shahnaz Hussain is known for a wide range of treatments and herbal cosmetics offering stunning results. She has clientele including all the renowned women personalities round the world.�

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Chanda Kochhar was just 22 years old when she joined ICICI Bank as a management trainee in 1984. By the time she was 47, she was CEO. Kochhar not only made history — she became the first woman to head an Indian bank — she also transformed the entire Indian retail banking industry. She is the former managing director and chief executive officer of ICICI Bank. She, embroiled in a case of conflict of interest, stepped down from her position in 2018. Subsequently, she was sacked by ICICI Bank - a decision which was later upheld by the Supreme Court of India.

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Aditi Gupta, co-founder of the comic Menstrupedia and author, is an Indian social entrepreneur who aims to raise awareness about menstrual hygiene. She took it upon herself to dispel the myths and misinformation about menstruation. She and her husband co-founded the comic in 2012. For her efforts to break taboos, she was named to Forbes India's 30 Under 30 list in 2014. Menstrupedia is now used in over 6,000 schools worldwide, benefiting over 110,000 female students in 14 languages.

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Divya co-founded Byju's, an educational platform that helps students learn more effectively. Divya was named one of Linkedin's top voices in 2019. She believes that education is one of the most powerful tools for shaping and moulding the minds of our youth. Her role at Byju's is to ignite the passion and energy of her teams in order to deliver on BYJU'S mission of 'Making children fall in love with learning.'

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Falguni is the founder of Nykaa.com and is well-known in India for her business ventures. After 25 years of experience and a wildly successful career in financial services, she took the leap to launch Nykaa.com. Falguni Nayar, an IIM Ahmedabad graduate, has built a retail empire in beauty and skin care. Her greatest accomplishment in her early years was establishing Nykaa as a brand. It is now a one-stop shop for all things beauty. It's worth $1.2 billion, and  has recently joined the unicorn club after the new funding of Rs 100 crore ($13 million) from previous investor Steadview Capital.

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Causes of low female entrepreneurship rates

  • Unconscious gender bias
  • Confidence in business skills
  • Access to finance
  • Networks and relationships
  • Family support
  • Child care
  • Safety in work and public spaces

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CONCLUSION

To be sure, India is a highly diverse country, and so are the forms of entrepreneurship women engage in. The availability of microfinance has ameliorated women’s empowerment and entrepreneurship and 98 percent of businesses owned by women are micro-enterprises, where approximately 90 percent of them operate in the informal sector. Interview partners observed that women entrepreneurs are often active in social areas and sectors such as health, clean energy and zero waste, education, women’s hygiene, fashion, cosmetics, food and nutrition, garments and textiles, and services (such as management and human resources).

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