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International Student & Global Education Programs

Board of Trustees Presentation - January 13, 2022

Presented by: Michael Pham, Jesse Aspree, Jenn Ritchey, & Sam Kaplan

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INTRODUCTION

HIGHLINE COLLEGE - MISSION STATEMENT

As a public institution of higher education serving a diverse community in a multicultural world and global economy, Highline College promotes student engagement, learning, and achievement, integrates diversity and globalism throughout the college, sustains relationships within its communities, and practices sustainability in human resources, operations, and teaching and learning. Adopted August 2013.

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OUR DEPARTMENTS

INTERNATIONAL STUDENT PROGRAMS

We welcome international students into the Highline College community by supporting and empowering success even beyond program completion.

GLOBAL CO-CURRICULAR PROGRAMS & INITIATIVES

Increase international understanding and create global community to foster students who are prepared to succeed in a global world.

CENTER OF EXCELLENCE

The mission of the Center of Excellence for Global Trade & Supply Chain Management is to build a skilled workforce for supply chain & international trade.

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INTERNATIONAL STUDENT PROGRAMS

International Student Programs - Who we are and what we do?

Comprehensive wrap-around services:

Marketing/Recruitment
Admissions
Academic and Immigration Advising
Fiscal (Tuition/Scholarship/Insurance)

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INTERNATIONAL STUDENT PROGRAMS

FTE DATA (5-YR MONITORING)

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INTERNATIONAL STUDENT PROGRAMS

Data about student countries in Winter 2022

Vietnam (45)
Kenya (26)
Japan (21)
Indonesia (11)
China (10)
Korea (9)
Other ( 61)

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INTERNATIONAL STUDENT PROGRAMS

ISP Operations under COVID

Online:

Webinars & Virtual Fairs on weekends and ungodly hours
Agency trainings
Developed College100 Class ensuring students can enter US
Online Marketing Packages
Social Media Development
Developed Chinese Landing Page
Translation tool for the ISP website
Agent training videos
Video drip campaigns
Virtual Campus Tour

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INTERNATIONAL STUDENT PROGRAMS

ISP Operations under COVID

New Initiatives:

Development of new engagement/retention programs
Papua Scholarship (Government) and short term groups
ITES (Saudi Government) partner & new students
Center for Investments and Education (Kyrgyzstan)
Working to create a Chinese website on server
Leverage free limited CRM tools
New university partnerships developed
New agency relationships with digital footprints forged

Marketing Collateral:

New Brochure
Videos on international account
Testimonial templates
Trading cards and plush toy
Student Testimonials
Africa Focus Group

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INTERNATIONAL STUDENT PROGRAMS

Current & On-going Challenges

OBSTACLES -	Closed embassies abroad, delayed visa interview process, economic hardships, inability to travel to the US, massive loss of FTE’s from Kaplan, COVID safety concerns from students, limited work opportunities for students, agency partner turnovers & hardships, increased competition, negative perception regarding quality and value of online education, current events in the US, strong USD to name a few.

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INTERNATIONAL STUDENT PROGRAMS

Future Outlook

OUTLOOK	It’s positive! We represent an institution that values globalism, diversity and inclusion! We have a new US president, unique program offerings, financial incentives for tuition and housing, a student dormitory, true diversity, an office in Vietnam (very rare and a booming market), new Saudi government sponsored student partners. This is just in the last 12 months! The outlook for Highline is bright – EXCEPT for COVID.

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INTERNATIONAL STUDENT PROGRAMS

Recruitment plan & strategy for 2022-2023

YR1- Video content is king and will continue to play a role for the foreseeable future. We are producing agency training resources that may be accessed 24/7 via video to all current and new partners

YR2 – Increase our institutional & governmental ties and programs to increase our foothold in our target markets

YR3 – Build a strong student community which is focused on serving prospective students, who have not yet made the decision on where to study in the USA. Accomplished through our partner platform, allowing peer to peer engagement and transparent marketing

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GLOBAL CO-CURRICULAR PROGRAMS & INITIATIVES

Image 1: Highline College students participate in the Model UN Conference in Portland (2019).

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GLOBAL CO-CURRICULAR PROGRAMS & INITIATIVES

Mission Statement & Core Theme #2 (from 2013): Integrate and institutionalize diversity and globalism throughout the college.
Supports: student success, retention, and enrollment efforts
Provides: Skill Development
Supporting Organizations: CCID, NIEA, and Jackson School of International Studies at UW
Pandemic: Programs shifted

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GLOBAL CO-CURRICULAR PROGRAMS & INITIATIVES

Campus Committees

Global Programs Strategic Planning Committee & Global Initiative Leadership team
Make-up: Staff & Faculty Members from various departments

Jesse Aspree from ISP & Michael Pham from Executive Team

Consults with students throughout process

Strategic Plan

Started with SWOT Analysis in 2018
Goal: Develop, implement, and measure a Strategic Plan that is inclusive, transparent, and sustainable
Will conduct new SWOT Analysis & develop plans for next 3 years

Globalization of Curriculum & Programs

Per institutional strategic plan & core themes
For 20-21, eight opportunities provided to faculty and staff

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GLOBAL CO-CURRICULAR PROGRAMS & INITIATIVES

Campus Activities

Global Community Initiative
International Education Week (November)
Highline Welcomes the World Week (February)

Model United Nations

Attended 6 Conferences: Seattle & Portland
Top college participants & the importance of Highline’s participation
Awards & Recognition

Global Classroom

Students regularly meet & work with students abroad

Jordan & Iraq

Cultural competency and skill development

Virtual exchanges with Vietnam Universities (Univ of Transport & FTU)

For 20-21: 3 Global Supply Chain Workshops
Further academic & career opportunities

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GLOBAL CO-CURRICULAR PROGRAMS & INITIATIVES

Image 2: Highline College students meet with students from the University of Transport in Vietnam for a

workshop on Global Supply Chain & Logistics.

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COE – INDUSTRY & EDUCATIONAL PARTNERSHIPS

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COE – SEEING THE SUPPLY CHAIN UP-CLOSE

Over 170,000 Global Trade and Supply Chain Jobs in WA

WVC

HC

TCC

NSC

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COE – VIETNAM & WASHINGTON

Outside Brooks Shoes

The study abroad program provides Highline an opportunity to build new partnerships with business, organizations, government and more.

We met with U.S. government officials in Vietnam, including the U.S. Consulate. For the upcoming virtual programming former U.S. Ambassador to Vietnam Michael Michalak will be speaking. We met with Brooks Sports, WA agricultural companies and port companies. We developed relationships with Vietnamese universities and high schools.

And we raised funds to subsidize the costs of the trip. Students were only charged $500 and this covered their airfare, lodging, ground transportation and most meals. Unlike most study abroad programs around the country, you don’t have to be rich to participate in ours.

Thanks to places like Lynden logistics, Boeing and the University of Washington. We now have an ongoing relationship with UW who are committed to providing funding for the next four years.

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COE – JOB DASHBOARD

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INTERNATIONAL & GLOBAL EDUCATION

Supports mission fulfillment
Broadens perspectives & fosters diverse connections
Promotes mutual understanding among people of different nations
Supports on-going college operations

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THANK YOU!