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The problem

Nigeria has a large young population, the more skilled of the lot live or are migrating to dense urban areas or laid back cities for work and living purposes.
Living in an apartment or in your own place comes with specialized household frequent and infrequent tasks such as Plumbing, Electrical Works, Janitors, Construction workers, etc.
There is a weird dance in the relationship between users and these service providers, one always trying to get the better of the other.
Users want service providers they can trust in terms of skill, security and cost.

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The solution

Handyman App is a platform where users can get connected to peer reviewed service providers in their locality. Service providers will be on-boarded by us and gain access to new markets. We would also upskill these service providers with frequent trainings, and access to better tools

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Corporate & Startups employees
Internet savvy young nigerian
Remote & Hybrid workers
Students

Target Market

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User Persona 1

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User Persona 2

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Key Offerings/Features

Find service providers in your locality you can trust
Schedule your tasks for times that work best for you
Go cashless and pay for these services with third party payment options
Get cost estimates and such before engaging
Read other users experiences in dealing with these service providers (Reviews)

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Competitive Analysis

The only competition we could find in Nigeria was WeSabi(wesabi.com). They raised seed funding in 2016, but however they only have an Android app on the Playstore and it hasn’t been updated since 2019. A Semrush traffic analysis shows they have an average of 88 Visitors per month on the website.

Strength	Weaknesses
Their App on Google Play Store has 1000+ Installs and 13 Reviews.	Poor SEO Poor Social Media Presence They targeted expatriates

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Handyman Business Model Canvas

Value propositions

Our software saves users time and is convenient by helping them outsource household repairs and fixes so they can spend time on what really matters.

Customer segments

Our core customers are:

Users
Service Providers

Secondarily, customers include:

Corporate Bodies

Customer Channels

Our core channels include:

Email
Social
Paid ads
SEO
Traditional Methods like Radio

Customer relationships

Our best customer relationship channel is via Email and Social Media

Revenue streams

Our best revenue streams is:

Fixed fee from the service provider for every successful transaction

Key activities

Everyday activities include:

Marketing
Responding to customer inquiries
Onboarding

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Handyman Business Model Canvas

Key resources

Key resources include:

Marketing
Customer Service

Key partnerships

Service Providers
Third-Party Payment Processors
Real Estate Startups such as Spleet, Fibre, Rent Small Small, EdenLife, etc

Cost structure

Building the Platform
Operations
Service Providers
Marketing

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Marketing Strategy

Market Strategy

Social Media Campaigns

Incentivised Referral Programs

Email Marketing

SEO

Optimization

Influencers

Reaching out to Trade unions

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Handyman Roadmap

HANDY APP V2

MARKET RESEARCH

MARKET LAUNCH

MARKETING

BETA LAUNCH

FEATURE OPTIMISATION

DESIGN

DEVELOPMENT

SET UP OPERATIONS

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CUSTOMER LO-FI WIREFRAME

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HANDYMAN LO-FI WIREFRAME

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Success Metrics

Brand Awareness

Become a trusted recommendation platform for Handyman services
High Net promoter score
Engagements/Referrals

Monthly Active Users

The number of active users who hire or perform services on our platform per month

Revenue

Become a profitable app for both business and handymen
High monthly recurring revenue

High User Retention Rate

Percentage of customers who come back to our app after their first hire

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