OPTIMIZING HEALTH
SINCE 2004
MISSION
We’re on a mission to biologically optimize the health of humanity
Enabling you to live better, stronger, longer.
VISION
Our vision is to help 1 billion people to biologically optimize their body, mind and life.
PURPOSE
Our purpose is to optimize the health of humanity through essential daily rituals that enhance the quality of our lives. For life, well lived.
FOR A STRONGER, LONGER, BETTER LIFE
| Confidential & Proprietary |
Before founding BiOptimizers, Wade and Matt spent over a decade training professional athletes and high performers—living the science of transformation every day. They met in the gym, shared a vision for redefining health through precision supplementation, and in 2004 launched BIOptimizers.
Today, they lead a thriving brand at the intersection of Breakthrough Science and Unparalleled Potency, dedicated to helping people Look, Feel, and Perform at their peak.
MEET THE FOUNDERS
RETAIL SUCCESS
AND GROWTH
Top 3 Brand in U.S. Natural Channel
SPINS, Total US Enhanced Natural, Magnesium subcategory, 24 weeks ended 11/2/25
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#1 Growth Brand in the Magnesium Category
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SPINS, Total US Enhanced Natural, Magnesium subcategory, 52 weeks ended 11/2/25
Magnesium Breakthrough #2 BSR on Amazon and #4 Magnesium Brand in Retail
SPINS, Total US Natural, Magnesium subcategory, 12 weeks ended 7/13/25
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Retail Expansion -
2,100 Doors & Growing
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TARGET CONSUMER
Health-Conscious Shoppers Seeking
Premium, Science-Backed Solutions
THE WELLNESS GATEKEEPER
She is a middle-aged woman balancing career, family, and self-care, actively investing in solutions for sleep, stress, digestion, and longevity while making health decisions not only for herself but often for her entire household.
THE PERFORMANCE OPTIMIZER
He is a middle-aged man focused on rebuilding energy and vitality, seeking products that support performance, recovery, and long-term health, and motivated by proof-backed results and brand credibility.
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OUR CORE CONSUMER
SHOPPERS ACTIVELY SEEKING MAGNESIUM SOLUTIONS
Market Size projected to grow from $3.5 billion in 2024 to $5.8 billion in 2033
Magnesium is the #1 Searched Supplement on Amazon
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OUR PRODUCTS
2 capsules delivers
500 mg of elemental magnesium
Humic/fulvic blend & B6 added
to increase absorption
SRP: $34.99
BALANCES STRESS
PROMOTES DEEP SLEEP
SUPPORTS IMMUNE FUNCTION
MAINTAINS ELECTROLYTE BALANCE
MAGNESIUM BREAKTHROUGH
60 Vegetarian Capsules (also available in 30ct)
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Full spectrum magnesium - 8 forms
Natural flavors and colors
Sweetened with katemfe fruit extract
Contains 1000 mg of tart cherry extract
BALANCES STRESS
PROMOTES DEEP SLEEP
SUPPORTS IMMUNE FUNCTION
MAINTAINS ELECTROLYTE BALANCE
SRP: $34.99
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MAGNESIUM BREAKTHROUGH
Tart Cherry Powder
Sugar-free & Stevia-free
Perfect Option for a Sleepy Girl Mocktail
Maltodextrin free
MAGNESIUM BREAKTHROUGH
Tart Cherry Powder 15ct packets
Encourages consumer trial
Drives sales to the tart cherry tub
Carton UPC 00850064051223
Packet UPC 00850064051230
Carton SRP: $21.99; Packet SRP: $1.69
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BALANCES STRESS
PROMOTES DEEP SLEEP
SUPPORTS IMMUNE FUNCTION
MAINTAINS ELECTROLYTE BALANCE
Sugar-free & Stevia-free
Perfect Option for a Sleepy Girl Mocktail
Maltodextrin free
BALANCES STRESS
PROMOTES DEEP SLEEP
SUPPORTS IMMUNE FUNCTION
MAINTAINS ELECTROLYTE BALANCE
Full spectrum magnesium - 8 forms
Natural flavors and colors
Sweetened with katemfe fruit extract
SRP: $34.99
MAGNESIUM BREAKTHROUGH
Raspberry-Lemonade Powder
| Confidential & Proprietary |
Sugar-free & Stevia-free
1 scoop delivers 325 mg
of elemental magnesium
Maltodextrin free
Full spectrum magnesium - 8 forms
Natural flavors and colors
Sweetened with katemfe fruit extract
SRP: $34.99
| Confidential & Proprietary |
MAGNESIUM BREAKTHROUGH
Fruit Punch Powder
Sugar-free & Stevia-free
1 scoop delivers 325 mg
of elemental magnesium
BALANCES STRESS
PROMOTES DEEP SLEEP
SUPPORTS IMMUNE FUNCTION
MAINTAINS ELECTROLYTE BALANCE
Maltodextrin free
18 Enzymes, 1 Formula
322,000 HUT of Protease Per Serving
100% Plant-Based and Vegan-Friendly
No dairy, soy, or fillers
SUPPORTS FASTER DIGESTION
INCREASES NUTRIENT ABSORPTION
PROMOTES DAILY BOWEL MOVEMENTS
SUPPORTS MUSCLE GROWTH & RECOVERY
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MASSZYMES
120 Vegetarian Capsules (also available in 30ct)
SRP: $34.99
Our Formula contains GlucoVantage®, a branded form
of Dihydroberberine, an active metabolite of berberine
Dihydroberberine helps overcome limitations of standard
berberine, such as low bioavailability and GI distress
SRP: $39.99
SUPPORTS WEIGHT MANAGEMENT
CURBS SUGAR CRAVINGS
SUPPORTS BLOOD SUGAR
PROMOTES ENERGY BALANCE
BERBERINE BREAKTHROUGH
40 Vegetarian Capsules
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SUPPORTS NATURAL MELATONIN PRODUCTION
Melatonin-free formula
Supports natural sleep without grogginess
Supports the production of sleep-related
neurotransmitters and hormones
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SLEEP BREAKTHROUGH
60 Vegetarian Capsules (also available in 30ct)
SUPPORTS DEEP SLEEP
PROMOTES RESTORATIVE SLEEP
PROMOTES A STATE OF RELAXATION
SRP: $29.99
SKU RANKING
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MARKETING
Podcasts & Social Reach: 30+ monthly podcast partnerships | 53M+ combined audience
Melissa Wood
Health & Wellness Influencer
Gary Brecka
Longevity Expert
Chalene Johnson
Fitness Expert
Dr. Mark Hyman
American Physician
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LEADING WELLNESS VOICES
DRIVING CONSUMER TRUST
VIRAL CULTURAL MOMENTS
DRIVING CONSUMER DEMAND & BRAND RELEVANCE
Gary Brecka Spotlight: Human biologist and longevity expert, trusted by millions for wellness advice. A TikTok featuring him drove 2.2M+ views in 48 hours, putting Magnesium Breakthrough in front of a highly engaged audience.
Joe Rogan Experience Feature: Organically highlighted on the #1 global podcast, exposing the brand to millions of health-focused listeners and cementing category credibility.
Influencer authority and cultural relevance
fueling awareness ahead of retail expansion
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Influencer Partnerships at Scale: Our network delivers 91.8M+ reach, 26M+ impressions, and 796K+ engagements across social platforms through 600+ trusted wellness creators, building credibility and consumer trust.
Retail Sell-Through Support: We turn awareness into measurable results with geo-targeted ads, localized influencer content, and exclusive retail promotions that bring shoppers into stores and move products off shelves.
BIOptimizers builds cultural authority online
and converts it into in-store sell-through
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DRIVING DEMAND
TO INCREASE SHELF VELOCITY
INFLUENCER & ACTIVATION IMPACT
Featured at FORM NYC Pop-Up alongside co-founders Sami Clarke (@samiclarke) and Sami Spalter (@samispalter) with a combined 1M+ followers and brand FORM (@form).
Engaged 3,000+ attendees with signature drinks, gift bag placement, and exclusive offers, creating influencer backed demand that drives in store sell through.
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BRAND REVAMP
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STRONGER, LONGER, BETTER LIFE
PACKAGING REDESIGN
A Premium Evolution Designed to Win at Shelf
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APPENDIX
MAGNESIUM BREAKTHROUGH
50 Vegetarian Capsules
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MAGNESIUM BREAKTHROUGH
Raspberry-Lemonade Powder
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MAGNESIUM BREAKTHROUGH
Fruit Punch Powder
| Confidential & Proprietary |
MAGNESIUM BREAKTHROUGH
Tart Cherry Powder
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MAGNESIUM BREAKTHROUGH
Tart Cherry Packets
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MASSZYMES
120 Vegetarian Capsules
More Effective Than Leading Brands
BERBERINE
BREAKTHROUGH
40 Vegetarian Capsules
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SLEEP BREAKTHROUGH
60 Vegetarian Capsules