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leasemagnets

virtual leasing made human.

Apartment-centric brand

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Tours are the way people do work.

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The tour is the

#1 Information gathering tool

#1 Sales tool

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We are digitalizing the tour.

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We are building the backend to easily build the tour.

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leasemagnets

Apartment-centric brand Brand as we expand to other markets

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leasemagnets

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leasemagnets

virtual leasing made human.

See a sample of the tour

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leasemagnets

virtual leasing made human.

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The largest online purchase?

Amulya

If I asked you what the largest online purchase was that takes place every year, what would be the first thing that comes to your mind? Some might say a TV, others a laptop, or a car

But in reality, leasing real estate has become the largest annual purchasing decision made online…whether it’s an apartment, a home, student housing, or senior living.

And if you think about it, these apartment websites have actually become analagous to $20 million e-commerce storefronts that have yet to be managed effectively.

For most young adults like myself and Amulya, that answer is the decision to rent an apartment.

It is clear to see, that what happened with the fall of brick and mortar due to the rise of e-commerce is now similarly happening to this apartment leasing process.

This leasing process used to take place completely in person, but now has become nearly 100% virtual, with COVID as its catalyst

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Rental Market plays a huge role

In the modern economy.

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Is this the right place for me?

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The virtual leasing and touring process is broken for searchers

Inability to schedule a tour outside of business hours

Antique Contact Us forms with no option but to spend hours calling

2D Floor Plans and Pictures

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The virtual leasing and touring process is broken for

owners & managers

Lose leads outside of business hours

High turnover on existing leads & residents

Lack of technical experience makes owners rely on legacy agencies

Amulya

Similarly, this shift has also demonstrated how the virtual leasing process is broken for owners, like the fact that they can’t service or tour leads outside of business hours when website traffic occurs the most.

It doesn’t make sense I need to visit in person just to see if this could be the right place for me.
& 2d floor plan pictures
Scheduling Tours

(place unnecessary burden on renters)

Delete: Waste time answering same questions over and over again

old , forgotten,

Interactive, we are human

Human active creatures

They dont have the

Even though owners are aware of these problems that renters face, they don’t have the capabilities to easily solve these

----

Reviews & testimonials of an apartment are not effectively captured

Lack of reviews
Information burden / inefficiences / information burden

--- calendar icons, visually dry

-- what is the problem?? Information burden

CHECK ANIMATIONS

Amulya

If you think about it, these apartment websites are literally $20 million digital storefronts

Yet, limited technical… and digital marketing expertise leaves property managers with ineffective “ecommerce displays” of their product - whether it be passive contact us forms, 2d floor plan pictures, and no effective way to deliver and schedule tours outside of business hours.

Varun

Let me paint you an example. Imagine Sarah, she knows she wants to live near Ross, but there are about 12 different high rise apartments within a half mile radius, which apart from price, she cannot tell any difference between. She would call their leasing offices to ask questions and schedule a tour, but Sarah is jam packed with classes during the day and can’t find one time that all of her friends are available.

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Although owners are aware of these problems…

they lack the capabilities to easily address these

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The result of this two-sided problem?

Inability to schedule a tour outside of business hours

Antique Contact Us forms

2D Floor Plans and Pictures

Apartment websites put the burden of finding information on renters, resulting in thousands of dollars of lost leases

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After interviewing 100+ operators about the virtual leasing problem...

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And after helping 40+ paying apartment owners overcome this problem...

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We’ve realized the definition of a “virtual tour” isn’t just how you showcase your property anymore...

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We are re-defining the modern digital tour with 3 components:

How you showcase your property online

1

How you convert a virtual tour viewer into a prospect

2

How you re-engage an existing prospect into a lease

3

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Meet leasemagnets

the most personal & on-demand method for a leasing team to

convert unknown website visitors into customers

resulting in 2x the leases from their apartment website

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Our approach:

Deliver the best property tour online 24/7

1

Personalize tour & Capture leads at peak points of engagement

2

Smart customer engagement platform that reengages existing prospects into a lease

3

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Deliver the best property tour online 24/7

How can you better showcase your property online?

1

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FaceTime

3D/Matterport

Can’t show entire property

Interruptions and connectivity issues

Not available 24/7

Current virtual tour options are ineffective.

YouTube

No personal or narrated voice

High cost and accessibility to set up

No lead capture

Length of video leads to high drop-off

Low visibility, often hidden deep in funnel

No lead capture

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We integrated the:

Personalized, narrated voice of FaceTime

24/7 availability and self-guided ability of 3D/Matterport

Lead Capture ability of a ‘Special Offer’ form

1

2

3

Omnipresent, human component of a leasing consultant

4

....and built the TourMagnet👋

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Multifamily, Student Housing & Senior Living

[https://www.themarshalllouisville.com/]

Varun

As you can see, this is one of our clients in Louisville, KY. You’ll see our virtual touring assistant in the bottom left is accessible from any page of the apartment website.
Now, before we jump in, judges - i’ll ask you all to take out their phones and go to the camera app - we’ll be asking you to scan a QR code just in a minute
OK, let’s jump in to hear Bryce
Play intro for 12 seconds -> full-screen
As you can see, each visitor is greeted with a leasing agent who lets you choose your own adventure throughout the tour. For Amulya, he might be more interested in the 2 Bedroom Unit. For me, I might just want to take a look at the 4 Bedroom Unit.
Play floor plan for 5 seconds -> closed caption - mention this
You’ll notice these tours are all filmed point of view, so you’re watching as if you’re actually in person
And we’ve integrated with AI to automatically generate closed captioning
Click amenities

Let’s check out our penthouse

Once you’re ready to wrap up the tour, the biggest value we provide the property managers is when the viewer converts into a lead
Whether it’s claiming a special, asking a question, or booking an in-person tour, we’ve established the highest and most simple converting mechanisms that convert at 2x the rate compared to any of our virtual tour competitors

6:30

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University tours & Athlete Recruitment

Varun

As you can see, this is one of our clients in Louisville, KY. You’ll see our virtual touring assistant in the bottom left is accessible from any page of the apartment website.
Now, before we jump in, judges - i’ll ask you all to take out their phones and go to the camera app - we’ll be asking you to scan a QR code just in a minute
OK, let’s jump in to hear Bryce
Play intro for 12 seconds -> full-screen
As you can see, each visitor is greeted with a leasing agent who lets you choose your own adventure throughout the tour. For Amulya, he might be more interested in the 2 Bedroom Unit. For me, I might just want to take a look at the 4 Bedroom Unit.
Play floor plan for 5 seconds -> closed caption - mention this
You’ll notice these tours are all filmed point of view, so you’re watching as if you’re actually in person
And we’ve integrated with AI to automatically generate closed captioning
Click amenities

Let’s check out our penthouse

Once you’re ready to wrap up the tour, the biggest value we provide the property managers is when the viewer converts into a lead
Whether it’s claiming a special, asking a question, or booking an in-person tour, we’ve established the highest and most simple converting mechanisms that convert at 2x the rate compared to any of our virtual tour competitors

6:30

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Varun

As you can see, this is one of our clients in Louisville, KY. You’ll see our virtual touring assistant in the bottom left is accessible from any page of the apartment website.
Now, before we jump in, judges - i’ll ask you all to take out their phones and go to the camera app - we’ll be asking you to scan a QR code just in a minute
OK, let’s jump in to hear Bryce
Play intro for 12 seconds -> full-screen
As you can see, each visitor is greeted with a leasing agent who lets you choose your own adventure throughout the tour. For Amulya, he might be more interested in the 2 Bedroom Unit. For me, I might just want to take a look at the 4 Bedroom Unit.
Play floor plan for 5 seconds -> closed caption - mention this
You’ll notice these tours are all filmed point of view, so you’re watching as if you’re actually in person
And we’ve integrated with AI to automatically generate closed captioning
Click amenities

Let’s check out our penthouse

Once you’re ready to wrap up the tour, the biggest value we provide the property managers is when the viewer converts into a lead
Whether it’s claiming a special, asking a question, or booking an in-person tour, we’ve established the highest and most simple converting mechanisms that convert at 2x the rate compared to any of our virtual tour competitors

6:30

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Share your TourMagnet with a URL/QR code in marketing emails or flyers

Take a

Virtual tour

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Share your TourMagnet with a URL/QR code in marketing emails or flyers

Take a

Virtual tour

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But a great product is not enough to create the best virtual tour

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A great process is also necessary for a great virtual tour

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We’ve custom-built an implementation process

to make virtual tour creation easy

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We’ve custom-built an implementation process

to make virtual tour creation easy

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In-house training videos & example tour library to kickstart new tours & serve as staff training

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How can you better convert a virtual tour viewer into a prospect?

Personalize the tour & Capture leads at peak points of engagement

2

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More effective & more human lead capture at peak interest

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International

Self-Guided

Captions

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Turns out this thesis successfully works for capturing more reviews

Normally, negative reviews are overrepresented
Successful pilot with existing customer increased volume
2 Customers signed & launched this past Monday (2/11)
One additional star has 20% impact on volume of virtual leasing traffic

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2x

# of In-person Tours Booked

3x

# of Virtual Tour Views

Average Impact of LeaseMagnets

+$96k

annual leasing value

98% client retention rate

Most recent case study: generated 33 leases ($237,600) for

property in Houston, TX in 5 months

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Live Dashboard

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Business Model

Average : $250/property/mo

Monthly Subscription

60% Margins

Self-Setup: professional stabilizer & lavalier microphone at no cost

Premium Setup: one-time setup fee for videographer

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Our Traction

75 signed properties

~$18k MRR

Industry Advisory Board:

Former CEO of Resman, Former Rent.com President, CEO of Student Housing Insight

Client Base Highlights:

4 of top 10 largest Student Housing managers in U.S.

3rd largest multifamily manager

98% client retention rate

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Customer Acquisition Strategy: To Date

Paid Strategies

…..

MRR

# of Clients

2.5x MRR Growth in past 3 months

Unpaid Strategies

Outbound and Referral Sales
Partnerships with industry insiders & influencers (e.g. #1 student housing podcast host)
Existing Portfolio Growth (grew from 1 to 15 for Peak Campus; 5% share)
Inbound Sales Growth

Even in the past 3 months of competing in MBC, we’ve nearly tripled our monthly recurring revenue from $4500 to $12,000 in signed contracts.

And what makes this so special, is we’re winning contracts with leading student housing brands.

And in this industry where trust is so difficult to gain, in a matter of 9 months, we’ve brought on advisors like the CEO of the largest student housing podcast / webinar series, and the former CEO of Resman, one of the largest property tech softwares.

And we’ve attracted referrals from the top SVP of the largest student housing company.

All these things happened with no marketing budget as of yet .. as a completely bootstrapped business

As we’ve made it this far without any funding, we’re now confident we can scale at a much faster rate with every dollar of capital invested in growing the business

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Inbound leads

have increased by 200% month over month in 2021

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Customer Acquisition Strategy: What’s Next

Paid Strategies:

Reseller Network of agencies
Conference Sponsorships
Webinar & Blogs
Hired 2 BDR interns for outreach

MRR

# of Clients

2.5x MRR Growth in past 3 months

Unpaid Strategies

Outbound and Referral Sales
Partnerships with industry insiders & influencers (e.g. #1 student housing podcast host)
Existing Portfolio Growth (grew from 1 to 15 for Peak Campus; 5% share)
Inbound Sales Growth

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Closing a deal with a reseller partner

Partnership with top 5 Apartment Marketing Agency

With this reseller, projected to double our client base in the next 3 months

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Serviceable Addressable Market

Total Size of Annual Apartment Marketing Spend

Total # of Apartments in U.S. with 50+ Units

Average Yearly Marketing Budget

$1.1B

74,000

$14,400

+projected 8% growth this year

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Our platform has the potential to help open up small businesses across america

E-Commerce

Restaurants

Hospitality & Tourism

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But right now our focus is on real estate, which is over a $4B market

University Housing

Senior Living

Condos

Co-Working

Listing Websites

(e.g. AirBnB)

$1.0B

SAM

$600M

$500M

$300M

$1.3B

Current case study with luxury condo in NYC

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Competition

Automated Scheduler

Virtual Tour

Lead Capture Ability

Top of Funnel Impact

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One more thing.

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How can you better re-engage an existing prospect into a lease?

Make smart remarketing easy

3

Amulya

What happens after you take a virtual tour?

As it turns out, 80% of tours or interested leads turn over, and considering the fact that every lead has a very high customer acquisition cost, complacency with losing leads and potential tours should not be the status quo. Yet it is.

---

thn ti is to fina new one

Keeping that in mind, we wanted to talk about the plast phase of our solution and HOW WE HEP BETTER REENGAGE an existing property into a laese

Here IS HOW WE HEP BETTER REENGAGE an existing property into a laese by making smart remarketing easy

Turnover problem (costly the turnover problem - cac )

Remarketing is improtant (remarketing stats - cheaper to remarket)

However modern effective remarketing is something that is outside the skillset of the average properties

There is only one person creating content - they dont have time to really at scale

We atuomatically create the remarketing a

Proprietary way to use analytics to create audiences, lookalike audiences, and stitch videos

And makd running ads as easy as customizing the copy, replacing the video from your uploaded vidoes (ps video converts better)

And one:

Upon further customer research, turns out this high turnover rate is not just a problem with leads, it is also a problem with residents.

However, the same remarketing doesnt work, instead engagement with other residents / resident eevents is the most effective marketing encouraging a renewed lease

In late 2021, we will launch a platform to connect residents with other residents

Create new communities

HOW DO WE DO IT?

Well we start helping a leasing team deliver, the best version of their tour, digitally

&

Build resident connection

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2 Bedroom

1 Bedroom

Park Place Northville

Lookalike and Retargeting Ads

Retargeting for leads: A retargeting algorithm that buckets visitors based on the floor plans that they show interest in

Amulya

And this is one of our most prominent ways we will differentiate form any other competitor. It’s what we do after the tour.

We’re excited to share that we’re developing a video-based retargeting algorithm that hasn’t been done before. Based on the floor plan video tours that a prospect watches, we will be able to bucket them in categories and remarket ads to them to increase their likelihood to lease by 1.5x. After all, its its 70% cheaper to convert an existing lead, than find a new one.

Today, while properties have heard about remarketing campaigns, they often don’t have the technical expertise to manually set them up.

Whereas LeaseMagnets remarketing is not only more effective, but also makes the process as easy as uploading a picture, changing text, and hitting save.

-------

Moreover, we can follow digital footprints in a granular very exciting away, and find other people walking similar footsteps that perhaps have not yet visited the property.

Which would result in extremely effective adsets that we cant wait to talk more in a public setting come mid March 2021

-------

We start by using our proprietary data on unique interesta nd floor plan and feeding it into a few data collector and advertising netowrks. To make it easy

To build and launch their own ads to retarget existing customer and utilize

( cant scale emplyees)

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Higher Resident Retention

& Referral Rates

Intros.ai partnership

Launching early 2022

Retargeting for residents: A Proprietary system that connects residents according to each other to increase resident retention & referrals

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New Verticals

Strategies

# of Clients

2021

Growth and Marketing Strategy

2022

2023

2024

~215

~875

~2300

~5000

Conventional Multifamily

Reseller network of SH marketing agencies and expand existing customer portfolios

Senior Living

University Housing

Existing Verticals

Inbound pipeline from SH/Multifamily and outbound strategies in senior living

Leverage off-campus housing partnerships to get into on-campus housing

1.5x average spend from existing customers with features of full marketing infrastructure

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Projected Financials

Potential Acquirers:

Recent Funding Rounds:

Recent Exits:

Buildium: $580M

LeaseLabs: $100M

Dynasty: $60M

Realync: $23M

Knock: $47M

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Use of Funds

Bring on Full Time BDR and part time customer success rep

Increase marketing budget (e.g. conferences) for inbound sales growth

In-House Servers to reduce video streaming costs

Raise $150k Angel Round

Use of Funds

Sign ~275 clients by December 2021 with sustainable inbound pipeline

3. Automate the self-signup, setup, and installation of the TourMagnet product

2. Integrate with legacy PMS like RealPage and Yardi (paid)

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Amulya Parmar

Varun Madan

Sean Sullivan

Co-Founder and CEO

Co-Founder and COO

Head of Product

Team

James - Head of Growth - Jan 2021

Aryan - Growth Strategy - Jan 2021

Additions

Elliot - Backend Lead - Nov 2020

Jonathan- Frontend Lead - June 2020

Business Development

Engineering

BSE CS & BBA ’22

BBA ‘21

BS & MS ‘21

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Join s

and set a new virtual leasing standard

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Appendix

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Implementation Process

10 minute phone call with website rep to install code (and setup CRM integration)

Ship stabilizer and microphone to each property

1

30 minute call with local property team to discuss video tour vision

3

2

4

48 hour video editing turnaround

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Elizabeth Hare

Submission: May 18th, 1:24 am

We deliver proprietary data on your leads’ interests based on their video tour journey

1 Bedroom

Your 1 Bedroom

Elizabeth Hare

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Share your TourMagnet as a widget or fullscreen embed

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Share TourMagnets as a custom landing page

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tour.video

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The way Wistia and Vimeo disrupted business video hosting,

There is still an opportunity disrupt how companies do tours.

We want to be the digital medium these specific type of industries apartments, senior living, these physical experiences do their video outreach

More and more of their visitor outreach is fundamentally

Tours are the way people do work.

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How should we think about growth:

Come demo day, what should be our goals

( both business and product goals ) - templatizations

( case studies and contracts ) - volume game

We want to be the digital medium these specific type of industries do their video outreach

Our product is just a so much better way to manage video