1 of 13

How to use Verbolia at its best!

2 of 13

2

Basic checklist.

Primary:

Are all the relevant pages published?
Is the sitemap submitted in GSC?
Is the linking script implemented on your PDP and PLP? �

Other checks:

Are the configurations done to track revenue via GA4?
Are the competitors added for the position tracking?
Are the meta title and meta description well defined?

3 of 13

3

Verbolia Dashboard.

Dashboard

with GA4 data

Dashboard

with GSC data

Add up to 5 competitors

Easily to be changed via

settings < Google search data

Are there bot visits on a daily basis?

On Verbolia Pages
Calling the gial linking script

Comparison with your competitors

Google bot visits

Revenue attribution window is 7 days

Easily to be changed via

settings < Analytics and Tag Management

Track impression and clicks

Own Verbolia property needs to be created in GSC for this

4 of 13

4

Verbolia’s functionalities to maximize performance!

MAXIMIZE PERFORMANCE

Master the details

Add more relevant content

Merchandise

your offer

Analyze and decide

Publish perfect pages

5 of 13

5

Publish relevant pages.

+

https://www.verbolia.com/keyword-research-for-ecommerce/

You have the best business knowledge of your products and sector !

&

You have complete ownership over the pages being created !

→ Verbolia is the most efficient solution to publish at scale the perfect landing pages:

to beat your competitors in search engine result pages
to acquire incremental organic traffic
to merchandise the most interesting products and content (for your thematic campaigns)

6 of 13

6

Best practice: edit the published pages.

+

https://www.verbolia.com/how-verbolia-works/

You can adapt, add and remove keywords in 2 easy ways

Directly in the tool

Via the Excel upload by adapting, adding and removing rows

If you upload an Excel, it will overwrite all the existing keywords,

so make sure the file contains all keywords you want to publish pages for!

7 of 13

7

Example: the perfect thematic pages.

+

https://www.linkedin.com/posts/verbolia_ecommerce-seo-blackfriday2023

Get the best out of your thematic campaign by either:

Changing the meta’s in bulk via Settings

Add new keywords that contain your thematic campaign name

Your H1’s and meta’s are by default correct.�BUT make sure the offer is found and relevant:

Use Product Matching Rules, or
Adapt your product data feed so ID’s contain the notion of your campaign, or
Add a Google Sheet as extra data feed with the notion of your campaign per ID

8 of 13

8

Merchandise your offer.

+

https://www.verbolia.com/the-power-of-fallback-search-in-ecommerce/

Use Product Matching Rules to select on keyword level the perfect offer/products.

Use Merchandising to decide on the best sorting/ranking of those products. You can use a sorting rule, or finetune the exact position of each product on the page!

Use Fallback as a lifesaver for pages without sufficiently relevant products, by showing other related products the customer might like

You can add fallback in bulk by dropping always the last (or first) token of the keyword. �For example, on the keyword “dresses for women xs red”, with fallback, you’ll also show “dresses for women xs”

9 of 13

9

Remember: your product/data feed is key.

Proven market demand >

< Your product offer

The richer the data,

the more long-tail keywords !

All main product data
Product characteristics
All filters
Reviews

“black running shoes for women size 38”

“HP Pavilion 17 Gaming Laptop i7”

“La Roche-Posay Anthelios SPF 50”

+

10 of 13

10

+

Add more relevant content.

Adding cold content is super easy by using the WYSIWYG or you can write directly in HTML.

Unique content is key - but you can use all the features available in our database to generate dynamic content based on the features you select:

Smartly use ChatGPT or other AI models to create unique content

at scale!

https://www.linkedin.com/posts/verbolia_ecommerceseo-content-helpfulcontentupdate

11 of 13

11

+

Master the details.

With Verbolia you can:

easily add HREFLANG tags
add RICH SNIPPETS to the search result
SORT the products within the page on any attribute you want
create custom BREADCRUMBS if you include categories per page
optimize LINK BUILDING (eg. adding a sitemap in the footer on your website)
easily do THEME CHANGES yourself (or ask help from your dev team to do complex changes)
….

If you want more information on any of these options - don’t hesitate to reach out to support@verbolia.com!

https://www.verbolia.com/rich-snippets-explained-everything-you-need-to-know/

12 of 13

12

Analyze & decide.

…but at some point, an analysis of the non-performing keywords can be done:

which keywords are still not ranking?

which keywords did not generate any visits in the last period?

These keywords can be removed and you should again start publishing new (trending) keyword pages!

+

SEO takes time!

13 of 13

13

Your Verbolia CS team is always there to help.

Please always add support@verbolia.com in CC - that way, you’re always sure of receiving an answer, even if your SPOC is not available!

Your Customer Success Manager

Rayane Sassi

Head of Customer Success

Robin De Troch

Your Customer Success Manager

Evelien Rondenbosch

Your Customer Success Manager

Alejandro Mendoza Garza