1 of 119

Analysis of 11,219 keywords� US Market – Desktop – 23rd to 27th August 2024

AI Overview Impact Research

2 of 119

How often are SGE results triggered?

(Part 1) Percentage of All Keywords with SGE

3 of 119

How often are SGE results triggered?

(Part 2) Percentage of Keywords with and without SGE by Category

4 of 119

How often are SGE results triggered?

(Part 3) Percentage of Keywords with and without SGE by Tag

5 of 119

How often are SGE results triggered?

(Part 4) Percentage of Keywords with and without SGE by Location

6 of 119

How often are SGE results triggered?

(Part 6) Percentage of SGE Content Sub Types by Category

7 of 119

What types of SGE results are we seeing?

(Part 1) Percentage of Types of SGE Result by Tag

8 of 119

What types of SGE results are we seeing?

(Part 2) Percentage of Types of SGE Result by Category

9 of 119

How is the No.1 Organic Result impacted by SGE?

(Part 1) Impact of Clicking on SGE on Vertical Position of No.1 Organic Result

10 of 119

How is the No.1 Organic Result impacted by SGE?

(Part 2) Top Organic Vertical Drop Distribution

11 of 119

How is the No.1 Organic Result impacted by SGE?

(Part 3) Average Vertical Drop (pixels) in #1 Organic by SGE Sub Types

12 of 119

How is the No.1 Organic Result impacted by SGE?

(Part 4) Average Vertical Drop (% Viewport) in #1 Organic by SGE Sub Types

13 of 119

How is the No.1 Organic Result impacted by SGE?

(Part 5) Average Vertical Drop in #1 Organic by Tag

14 of 119

How is the No.1 Organic Result impacted by SGE?

(Part 6) Average Vertical Drop in #1 Organic by Category

15 of 119

How many websites and unique links appear in the expanded SGE Content?

(Part 1) Distribution of Visible Generative URLs

16 of 119

How many websites and unique links appear in the expanded SGE Content?

(Part 2) Distribution of Unique Visible Generative URLs

17 of 119

How many websites and unique links appear in the expanded SGE Content?

(Part 3) Average # Generative links by Tag

18 of 119

How many websites and unique links appear in the expanded SGE Content?

(Part 4) Average # Unique Generative links by Tag

19 of 119

How many websites and unique links appear in the expanded SGE Content?

(Part 5) Average # Unique Domains by Tag

20 of 119

How many websites and unique links appear in the expanded SGE Content?

(Part 6) Average # Generative links per domain by Tag

21 of 119

How many websites and unique links appear in the expanded SGE Content?

(Part 7) Average # Generative links by Category

22 of 119

How many websites and unique links appear in the expanded SGE Content?

(Part 8) Average # Unique Generative links by Category

23 of 119

How many websites and unique links appear in the expanded SGE Content?

(Part 9) Average # Unique Domains by Category

24 of 119

How many websites and unique links appear in the expanded SGE Content?

(Part 10) Average # Generative links per domain by Category

25 of 119

How often are Generative URLs selected from the Organic Rankings?

(Part 1) Match Distribution by Ranking Position (Percentage)

26 of 119

How often are Generative URLs selected from the Organic Rankings?

(Part 2) Match Distribution by Ranking Position (Percentage) by Category (1 of 5)

27 of 119

How often are Generative URLs selected from the Organic Rankings?

(Part 3) Match Distribution by Ranking Position (Percentage) by Category (2 of 5)

28 of 119

How often are Generative URLs selected from the Organic Rankings?

(Part 4) Match Distribution by Ranking Position (Percentage) by Category (3 of 5)

29 of 119

How often are Generative URLs selected from the Organic Rankings?

(Part 5) Match Distribution by Ranking Position (Percentage) by Category (4 of 5)

30 of 119

How often are Generative URLs selected from the Organic Rankings?

(Part 6) Match Distribution by Ranking Position (Percentage) by Category (5 of 5)

31 of 119

How often are Generative URLs selected from the Organic Rankings?

(Part 7) Match Distribution by Ranking Position (Percentage) by Tag (1 of 3)

32 of 119

How often are Generative URLs selected from the Organic Rankings?

(Part 8) Match Distribution by Ranking Position (Percentage) by Tag (2 of 3)

33 of 119

How often are Generative URLs selected from the Organic Rankings?

(Part 9) Match Distribution by Ranking Position (Percentage) by Tag (3 of 3)

34 of 119

How likely are Generative URLs to be selected from the Organic Rankings?

(Part 1) GOA Score Distribution (Top 10 Organic Results)

35 of 119

How likely are Generative URLs to be selected from the Organic Rankings?

(Part 2) Average GOA Score by Tag

36 of 119

How likely are Generative URLs to be selected from the Organic Rankings?

(Part 3) Average GOA Score by Category

37 of 119

Featured Snippets - Do they still appear when SGE appears?

(Part 1) Featured Snippet Vertical Drop Distribution

38 of 119

Featured Snippets - Do they still appear when SGE appears?

(Part 2) Average Vertical Drop (pixels) for Featured Snippets by Tag

39 of 119

Featured Snippets - Do they still appear when SGE appears?

(Part 3) Average Vertical Drop (pixels) for Featured Snippets by Category

40 of 119

Top Domains in Organic and Generative Content

(Part 1) Top 20 Domains by Organic URL Count

41 of 119

Top Domains in Organic and Generative Content

(Part 2) Top 20 Domains by Generative URL Count

42 of 119

Top Domains in Organic and Generative Content

(Part 3) Top Domains in Organic and Generative Content by top Organic domains

43 of 119

Top Domains in Organic and Generative Content

(Part 4) Top Domains in Organic and Generative Content by top Generative domains

44 of 119

Top Domains in Organic and Generative Content

(Part 5) Top 20 Domains by Generative URL Count for Tag: Informational

45 of 119

Top Domains in Organic and Generative Content

(Part 6) Top 20 Domains by Generative URL Count for Tag: Navigational

46 of 119

Top Domains in Organic and Generative Content

(Part 7) Top 20 Domains by Generative URL Count for Tag: Commercial

47 of 119

Top Domains in Organic and Generative Content

(Part 8) Top 20 Domains by Generative URL Count for Tag: Commercial:Informational

48 of 119

Top Domains in Organic and Generative Content

(Part 9) Top 20 Domains by Generative URL Count for Tag: Informational:Transactional

49 of 119

Top Domains in Organic and Generative Content

(Part 10) Top 20 Domains by Generative URL Count for Tag: Commercial:Navigational

50 of 119

Top Domains in Organic and Generative Content

(Part 11) Top 20 Domains by Generative URL Count for Tag: Transactional

51 of 119

Top Domains in Organic and Generative Content

(Part 12) Top 20 Domains by Generative URL Count for Tag: Informational:Navigational

52 of 119

Top Domains in Organic and Generative Content

(Part 13) Top 20 Domains by Generative URL Count for Tag: Navigational:Transactional

53 of 119

Top Domains in Organic and Generative Content

(Part 14) Top 20 Domains by Generative URL Count for Category: Entertainment

54 of 119

Top Domains in Organic and Generative Content

(Part 15) Top 20 Domains by Generative URL Count for Category: Legal

55 of 119

Top Domains in Organic and Generative Content

(Part 16) Top 20 Domains by Generative URL Count for Category: Home & Garden

56 of 119

Top Domains in Organic and Generative Content

(Part 17) Top 20 Domains by Generative URL Count for Category: Non-profit and Charity

57 of 119

Top Domains in Organic and Generative Content

(Part 18) Top 20 Domains by Generative URL Count for Category: E-commerce

58 of 119

Top Domains in Organic and Generative Content

(Part 19) Top 20 Domains by Generative URL Count for Category: Health

59 of 119

Top Domains in Organic and Generative Content

(Part 20) Top 20 Domains by Generative URL Count for Category: Logistics and Transportation

60 of 119

Top Domains in Organic and Generative Content

(Part 21) Top 20 Domains by Generative URL Count for Category: Finance

61 of 119

Top Domains in Organic and Generative Content

(Part 22) Top 20 Domains by Generative URL Count for Category: Manufacturing and Industrial

62 of 119

Top Domains in Organic and Generative Content

(Part 23) Top 20 Domains by Generative URL Count for Category: Food and Beverage

63 of 119

Top Domains in Organic and Generative Content

(Part 24) Top 20 Domains by Generative URL Count for Category: Automotive

64 of 119

Top Domains in Organic and Generative Content

(Part 25) Top 20 Domains by Generative URL Count for Category: Travel and Hospitality

65 of 119

Top Domains in Organic and Generative Content

(Part 26) Top 20 Domains by Generative URL Count for Category: Technology

66 of 119

Top Domains in Organic and Generative Content

(Part 27) Top 20 Domains by Generative URL Count for Category: Environment and Energy

67 of 119

Top Domains in Organic and Generative Content

(Part 28) Top 20 Domains by Generative URL Count for Category: Marketing and Advertising

68 of 119

Top Domains in Organic and Generative Content

(Part 29) Top 20 Domains by Generative URL Count for Category: Sports & Recreation

69 of 119

Top Domains in Organic and Generative Content

(Part 30) Top 20 Domains by Generative URL Count for Category: Fashion and Apparel

70 of 119

Top Domains in Organic and Generative Content

(Part 31) Top 20 Domains by Generative URL Count for Category: Education

71 of 119

Top Domains in Organic and Generative Content

(Part 32) Top 20 Domains by Generative URL Count for Category: Real Estate

72 of 119

Top URLS in Organic and Generative Content

(Part 1) Top 20 URLs by Organic URL Count

73 of 119

Top URLS in Organic and Generative Content

(Part 2) Top 20 URLs by Generative URL Count

74 of 119

Top URLS in Organic and Generative Content

(Part 3) Top URLs in Organic and Generative Content by top Organic URLs

75 of 119

Top URLS in Organic and Generative Content

(Part 4) Top URLs in Organic and Generative Content by top Generative URLs

76 of 119

Top URLS in Organic and Generative Content

(Part 5) Top 20 URLs by Generative URL Count for Tag: Informational

77 of 119

Top URLS in Organic and Generative Content

(Part 6) Top 20 URLs by Generative URL Count for Tag: Navigational

78 of 119

Top URLS in Organic and Generative Content

(Part 7) Top 20 URLs by Generative URL Count for Tag: Commercial

79 of 119

Top URLS in Organic and Generative Content

(Part 8) Top 20 URLs by Generative URL Count for Tag: Commercial:Informational

80 of 119

Top URLS in Organic and Generative Content

(Part 9) Top 20 URLs by Generative URL Count for Tag: Informational:Transactional

81 of 119

Top URLS in Organic and Generative Content

(Part 10) Top 20 URLs by Generative URL Count for Tag: Commercial:Navigational

82 of 119

Top URLS in Organic and Generative Content

(Part 11) Top 20 URLs by Generative URL Count for Tag: Transactional

83 of 119

Top URLS in Organic and Generative Content

(Part 12) Top 20 URLs by Generative URL Count for Tag: Informational:Navigational

84 of 119

Top URLS in Organic and Generative Content

(Part 13) Top 20 URLs by Generative URL Count for Tag: Navigational:Transactional

85 of 119

Top URLS in Organic and Generative Content

(Part 14) Top 20 URLs by Generative URL Count for Category: Entertainment

86 of 119

Top URLS in Organic and Generative Content

(Part 15) Top 20 URLs by Generative URL Count for Category: Legal

87 of 119

Top URLS in Organic and Generative Content

(Part 16) Top 20 URLs by Generative URL Count for Category: Home & Garden

88 of 119

Top URLS in Organic and Generative Content

(Part 17) Top 20 URLs by Generative URL Count for Category: Non-profit and Charity

89 of 119

Top URLS in Organic and Generative Content

(Part 18) Top 20 URLs by Generative URL Count for Category: E-commerce

90 of 119

Top URLS in Organic and Generative Content

(Part 19) Top 20 URLs by Generative URL Count for Category: Health

91 of 119

Top URLS in Organic and Generative Content

(Part 20) Top 20 URLs by Generative URL Count for Category: Logistics and Transportation

92 of 119

Top URLS in Organic and Generative Content

(Part 21) Top 20 URLs by Generative URL Count for Category: Finance

93 of 119

Top URLS in Organic and Generative Content

(Part 22) Top 20 URLs by Generative URL Count for Category: Manufacturing and Industrial

94 of 119

Top URLS in Organic and Generative Content

(Part 23) Top 20 URLs by Generative URL Count for Category: Food and Beverage

95 of 119

Top URLS in Organic and Generative Content

(Part 24) Top 20 URLs by Generative URL Count for Category: Automotive

96 of 119

Top URLS in Organic and Generative Content

(Part 25) Top 20 URLs by Generative URL Count for Category: Travel and Hospitality

97 of 119

Top URLS in Organic and Generative Content

(Part 26) Top 20 URLs by Generative URL Count for Category: Technology

98 of 119

Top URLS in Organic and Generative Content

(Part 27) Top 20 URLs by Generative URL Count for Category: Environment and Energy

99 of 119

Top URLS in Organic and Generative Content

(Part 28) Top 20 URLs by Generative URL Count for Category: Marketing and Advertising

100 of 119

Top URLS in Organic and Generative Content

(Part 29) Top 20 URLs by Generative URL Count for Category: Sports & Recreation

101 of 119

Top URLS in Organic and Generative Content

(Part 30) Top 20 URLs by Generative URL Count for Category: Fashion and Apparel

102 of 119

Top URLS in Organic and Generative Content

(Part 31) Top 20 URLs by Generative URL Count for Category: Education

103 of 119

Top URLS in Organic and Generative Content

(Part 32) Top 20 URLs by Generative URL Count for Category: Real Estate

104 of 119

How does SGE affect Paid Results.

(Part 1) Percentage of Keywords with Ads by Tag

105 of 119

How does SGE affect Paid Results.

(Part 2) Percentage of Keywords with Ads by Category

106 of 119

How does SGE affect Paid Results.

(Part 3) Average Vertical Space for Ads by Tag

107 of 119

How does SGE affect Paid Results.

(Part 4) Average Vertical Space for Ads by Category

108 of 119

How does SGE affect Paid Results.

(Part 5) Percentage of Keywords with Shopping Results by Tag

109 of 119

How does SGE affect Paid Results.

(Part 6) Percentage of Keywords with Shopping Results by Category

110 of 119

How does SGE affect Paid Results.

(Part 7) Average Vertical Space for Shopping Results by Tag

111 of 119

How does SGE affect Paid Results.

(Part 8) Average Vertical Space for Shopping Results by Category

112 of 119

How does SGE affect Paid Results.

(Part 9) Percentage of Keywords with Paid Results (Ads + Shopping) by Tag

113 of 119

How does SGE affect Paid Results.

(Part 10) Percentage of Keywords with Paid Results (Ads + Shopping) by Category

114 of 119

Universal SERPs - Before and After SGE

(Part 1) Universal Rank Distribution for www.reddit.com - Pre-Click and Post-Click for organic

115 of 119

Universal SERPs - Before and After SGE

(Part 2) Universal Rank Distribution for www.reddit.com - Pre-Click and Post-Click for image

116 of 119

Universal SERPs - Before and After SGE

(Part 3) Universal Rank Distribution for www.reddit.com - Pre-Click and Post-Click for discussion_and_forum

117 of 119

Universal SERPs - Before and After SGE

(Part 4) Universal Rank Distribution for www.reddit.com - Pre-Click and Post-Click for people_also_ask

118 of 119

Universal SERPs - Before and After SGE

(Part 5) Universal Rank Distribution for www.reddit.com - Pre-Click and Post-Click for direct_answer

119 of 119

Universal SERPs - Before and After SGE

(Part 6) Universal Rank Distribution for www.reddit.com - Pre-Click and Post-Click for featured_snippet