MEDIA KIT Β· JULY 2026
Whatβs On
McKinney
Reach 2,600+ McKinney residents actively looking for places to go, things to do, and local businesses to discover.
No crime. No politics. Just good stuff.
ABOUT
What's On
McKinney
Think of us as that one friend who always texts you what's happening.
Published twice a week,
free for all McKinney residents.
What we cover
π Things to do & local events
π½οΈ New restaurants & business openings
π Hidden gems, local favorites and a little history
π¨βπ©βπ§ Family-friendly activities, arts, sports
π΅ Live music & festivals
ποΈ Community updates & new developments
We intentionally cover no crime, no politics - only positive local life.
AUDIENCE SNAPSHOT
Engaged locals, not passive scrollers.
2,600
Active Subscribers
and growing
52%
Open Rate
(above industry average)
4%
Click-to-Open Rate
readers click to your website
π©
70% Female
Primary purchase decision-makers and active event visitors
π
Ages 35β65
Homeowners, parents, professionals
π
McKinney-based
Local residents, not passers-by
π³
Discretionary income
High-income residents ready to spend on local businesses
WHY ADVERTISE WITH US
Not just another ad.
A trusted local recommendation.
π― Hyper-local targeting
Every reader lives in McKinney. You're not paying for impressions from Dallas or Frisco.
βοΈ Inbox, not feed
Lands directly in email - no algorithm decides if your ad gets seen.
π€ Editorial trust transfer
Readers already trust our recommendations - your brand benefits from that trust.
π Fully clickable
Your ad links directly to your website, booking page, or event ticket.
π Measurable reach
We share your ad performance stats with you.
π° Affordable local exposure
Fraction of the cost of print, radio, or social ad buys, with better targeting.
WHAT READERS SAY
Real feedback from McKinney subscribers.
NEWSLETTER SCHEDULE
Twice a week, 52 weeks a year.
π WEEKDAY EDITION
Sent every Sunday (covers Mon-Thu):
π WEEKEND EDITION
Sent every Thursday/Friday (covers Fri-Sat-Sun):
AD FORMATS
Four placement types to fit every goal.
Best visibility
πΌοΈ Large Ad
A banner-style placement with image or logo, headline, short description, and a direct link. Maximum reader attention.
Best for: Restaurants, med spas, realtors, dentists
Budget-friendly
π€ Small Ad
A concise text-only placement with a compelling hook and link. Clean, native-feeling, and effective.
Best for: Services, shops, promotions, announcements
Events & ticketing
π Featured Event
Highlighted event listing with date, description, and ticket or registration link. Appears in the curated events section.
Best for: Festivals, workshops, pop-ups, classes
Weekend edition only
πΈ Featured Event - Live Music
Promoted placement in the Live Music section of the weekend edition β the most-read section by our audience.
Best for: Venues, bars, live events, performances
AD INVENTORY
Limited slots, by design.
We keep ad inventory intentionally low so every placement stays prominent and the reading experience stays great.
π WEEKDAY EDITION
1
Large Ad
1
Small Ad
2
Featured Event Ads
π WEEKEND EDITION
1
Large Ad
1
Small Ad
1
Featured Event Ad
1
Live Music Featured Ad
These are maximums; it is not the goal to fill up 100%.
FOUNDING ADVERTISER RATES
Lock in your rate as the audience grows.
Single Placements
Large Ad
$79
Small Ad
$59
Featured Event Ad
$49
Packages (Best Value)
4-Week Large Ad Campaign
Total of 4 large ad placements
(1x per week)
$299
Save $17
4-Week Small Ad Campaign
Total of 4 small ad placements
(1x per week)
$199
Save $37
4-Event Ad Campaign
4 featured event placements
$169
Save $27
One-time ads are not very representative of ad performance β for best results and optimal brand recognition a 4-week campaign is recommended.
GREAT FIT FOR
Local/regional businesses serving McKinney residents.
π½οΈ
Restaurants & CafΓ©s
Grand openings, specials, reservations, live music events
πͺ
Events & Festivals
Ticket sales, awareness, RSVP links
πͺ
Fitness & Wellness
Studios, gyms, yoga, PT clinics
π
Med Spas & Aesthetics
Botox, fillers, skin treatments
π¦·
Dentists & Healthcare
New patients, cosmetic services, recovery services, treatments
π‘
Realtors & Home Services
Homes, HVAC, carpentry jobs, plumbing, electrics, roofing etc.
ποΈ
Finance & retirement
Investment funds, retirement advisors, elderly care homes
π¨βπ©βπ§
Family & Kids
Camps, activities, sports, classes, events
HOW TO BOOK
Simple, fast, no contracts.
01
Choose your placement
Select the ad type and package.
02
We confirm availability
Weβll propose available ad dates.
03
Invoice sent
You'll receive a clean invoice by email. Payment is due in full to reserve your spot.
04
Send your assets
Share your logo, text and call-to-action link (and an image if in your package). We handle the rest.
05
Approve the draft
1 or 2 days before the newsletter is sent, you receive a draft. Approve it or ask for edits.
Ad slots are reserved on a first-paid, first-served basis.
ASSETS & TERMS
What we need from you, and how it works.
What to send us
πΌοΈ Large Ad
Logo + title + text (max. 120 words) + call-to-action link + photo
π€ Small Ad
Logo + title + text (max. 60 words) + call-to-action link
π Event Ad
Event name + description (max. 60 words) + date + start & end time + location name + address + ticket/event link + image
Sponsorship terms
π³ Payment in full, upfront
π Assets required at least 7 days before your scheduled date
π§Ύ Invoice provided by us (Downtown Digest LLC)
π Rates donβt go up during your campaign, even if subscriber count grows
βοΈ Minor copy edits may be made for style and clarity
π« No refunds once placement has been paid and scheduled
WHY BOOK EARLY
The window for founding
rates is closing.
π Lock in founding advertiser pricing
π Reserve the dates you want before they fill
π Get in front of a growing, loyal audience
π¬ Stand out in a low-clutter editorial newsletter
LET'S WORK TOGETHER
Ready to reach McKinney?
Reserve your spot and get your business in front of 2,600+ engaged McKinney residents.
βοΈ
π
Website
πΈ
π
No crime. No politics. Just good stuff.
Downtown Digest LLC
539 W. Commerce St, Suite 5562
Dallas, Texas 75208
Downtown Digest LLC
539 W. Commerce St, Suite 5562
Dallas, Texas 75208, United States