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Bootstrapping, Team Growing, & Fast Changes at Retention.Com

SaaSOpen, September 2024

Adam Robinson

CEO, Retention.com

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Retention.Com ARR Growth

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RB2B Revenue Growth Adding $60k MRR Every Month!

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Over the next 20 minutes

Is he the King of Linkedin?

P&L

LAWSUIT

TRIAL TO PAID

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Profit and Loss

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Reckless Expansion in 2023 = Overconfidence

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Lessons Learned from Moving Too Fast:

I screwed every

Honing in on our ICP DIDN’T solve our churn problem (much to my surprise)

We added a bunch of expensive senior (and junior) people with no processes

Got FOMO, started behaving like a VC-backed co, lost bootstrapping roots

THOUGHT I SOLVED CHURN

HIRED TOO QUICKLY

LOST DISCIPLINE

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January 2024 (Retention.com)

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Lawsuit Marketing

… and the bigger question about Transparency

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Lawsuit Marketing

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Actually Converting on Linkedin

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Content Pivot Really Worked

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Hook + Story + CTA = 1637 Leads

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Strategy Change Due to Linkedin Megaphone

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10% conversion is industry leading

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Retention.Com ARR Growth

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RB2B Revenue Growth

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Thank you!

SaaSOpen, September 2024

Adam Robinson

CEO, Retention.com