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Slows + DNEP Final Report (with redactions)

Packaging Team

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Stage 1- Initial Launch (Sept 15)

2

8/9/2021

  • Decide on best ice pack
  • Add branded packaging tape
  • Finalize integrated customer reviews
  • Decide on prices

Action Items for Slows

Dinner for 4

  • Box Size- B
  • Order- 1 meat: ribs, half brisket, whole brisket, pulled pork; 2 sauce: apple, SC, NC, sweet, spicy; 3 sides: pit beans, sweet mash potato mash, Mac and Cheese
  • Going to use same Meat as “Just the Meats”

Mac and Cheese

  • Box Size- A
  • Order- half pan of Mac and Cheese
  • Mac and Cheese might have to bend the edges

Just the Meats

  • Box Size- B
  • Order- 1 meat: ribs, half brisket, whole brisket, pulled pork; 2 sauce: apple, SC, NC, sweet, spicy
  • Possibility- match each meat with their recommended sauce to reduce time for labor

Key Performance Indicators

  • 1,500 in revenue
  • Less than 10% negative customer feedback on Goldbelly or internal reviews
  • No noticeable burden on any employee’s other work commitments

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Stage 2- Thanksgiving Special (Nov 1)

3

8/9/2021

  • Advertise Thanksgiving Special on Social Media
  • Ask Goldbelly about having season items

Action Items for Slows

Old Options Still Available

  • Dinner for 4
  • Mac and Cheese
  • Just the Meats

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Thanksgiving Special

  • Box Size- new box
  • Order- Smoked Boneless Turkey Breast, Smoked Turkey Leg, Slows Famous Mac & Cheese, Pit Smoked Baked Beans, Sweet Potato Mash, Brown Butter Green Beans, Sage and Brioche Stuffing, Cranberry Bbq Sauce, Brioche Dinner Rolls, and Smokehouse Turkey Gravy

Key Performance Indicators

  • 50 Thanksgiving special orders
  • Less than 10% negative customer feedback on Goldbelly or internal reviews
  • No noticeable capacity issues in the fridge, smokers or packages

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Stage 3- Special Ham for Christmas (Dec 1)

4

8/9/2021

  • Advertise Pit Ham on Social Media
  • Research how to ship the Yardbird sandwich kits

Action Items for Slows

Old Options Still Available

  • Dinner for 4
  • Mac and Cheese
  • Just the Meats

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Pit Ham Special

  • Box Size- box B
  • Order 1- pit ham; 2 sauce: apple, SC, NC, sweet, spicy
  • Order 2- pit ham; 2 sauce: apple, SC, NC, sweet, spicy; 3 sides: pit beans, sweet mash potato mash, Mac and Cheese

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Key Performance Indicators

  • 10,000 cumulative revenue
  • Less than 10% negative customer feedback on Goldbelly or internal reviews
  • No noticeable capacity issues in the fridge, smokers or packages