Welcome!
Introduction to International Business
Dr. Satyendra Singh
Professor, Marketing & International Business
Conference Chair, ABEM Conference
University of Winnipeg, CANADA
Objectives
History of international business
The debate
Definitions
Globalization
The International business model
Characteristics of international business
2
The oldest commodity sold in international markets
3
History of international business
Early Traders
Well before the time of Christ and Greek merchants
17th Century Mercantilism/Colonialism
British East India Company
Dutch East India Company
France, Portugal, Spain
4
Globalization debate
World Trade Organization
Extensive public protests about globalization and international trade
Debate
↓ poverty, ↑ living standards
Against
↑ Income inequality (GINI index)
↓ Labor standard
↓ Environmental health conditions
5
Opposition to globalization…!
Albania
Algeria
Burundi
Congo
Madagascar
Myanmar
Syria
Ukraine!
6
Definition of international business
International firm
An organization with multicountry affiliates
Global firm
attempts to standardize and integrate operations worldwide in most of all functional areas
20 countries
50% sales from overseas
7
Globalization
Globalization
Theodore Levitt: “as if the entire world (or major regions of it) were a single entity; [such an organization] sells the same things in the same way everywhere”
Economic Globalization
International integration of goods, technology, information, labor, and capital
8
International business model
9
Questions?�s.singh@uwinnipeg.ca