SESSION 3 — TODAY'S TRAINING

Notary Marketing

Solution

Video Distribution · Google Business Profile

YouTube · Content Repurposing

G

Notary Marketing Solution

Video Training Program

6-Week Training Program

90-Minute Sessions

Notary Marketing Solution

6-WEEK CURRICULUM OVERVIEW

COMPLETED

WEEK 1–2

Foundation

FAQ Strategy + Google Vids Production

TODAY

WEEK 3

Distribution

GBP + YouTube + Repurposing

WEEK 4

Social Media

Facebook, Instagram Reels

WEEK 5

Email & Blog

Newsletters + GBP Posts

WEEK 6

Analytics

Data, Automation & 90-Day Plan

Where we are today — Session 3 covers the critical next step after production: getting your videos in front of notary clients.

TODAY'S AGENDA — 90 Minutes

30 MIN

PART 1

Google Business Profile

Why GBP is your #1 local lead source

Step-by-step video upload walkthrough

Optimize your listing for search

Live practicum — upload now

35 MIN

PART 2

YouTube Channel

Professional channel setup

Full upload & optimization demo

YouTube SEO for notaries

Live practicum — publish now

25 MIN

PART 3

Repurposing Videos

The 1-to-5 Repurposing Rule

5 assets from every FAQ video

Caption writing formula (3 parts)

Today's homework assignment

Tools needed: Google Account | YouTube Account | Your exported FAQ video (MP4 from Google Vids)

PART 1

Google Business

Profile

Your #1 local search asset — where clients find

you the moment they search 'notary near me'

#1

Local lead

channel for notaries

30s

Max video length

(FAQ-perfect)

24hr

Time to appear

in search

How to Upload a Video to Google Business Profile

1

Go to business.google.com and sign in

2

Select your business profile from the dashboard

3

Click 'Edit Profile' → navigate to the 'Photos' tab

4

Click 'Add Photo' → select 'Video' from options

5

Upload your exported FAQ video (MP4 from Google Vids)

6

Allow 24-48 hours for Google to process and publish

Pro Tip: Upload your most-watched FAQ video first — it becomes your digital handshake in Google search results.

PART 2

YouTube Channel

The #2 search engine in the world — Google owns it.

Rank on BOTH platforms at the same time.

Channel setup & professional branding

Upload + full SEO optimization demo

Thumbnail strategy that drives clicks

Playlist building for search ranking

YouTube Upload Optimization — Every Field Matters

WHAT TO DO

WHY IT MATTERS

TITLE

How to [Topic] | [City] BRAND / Company

Match what people actually type in search

DESCRIPTION

First 2 lines must be compelling — include booking link & city

Shows before 'more' — make every word count

TAGS

10-15 tags: mix broad (notary) + specific (mobile notary [city])

Helps YouTube categorize your content

THUMBNAIL

Custom image: your face + bold question text overlay

CTR is the #1 YouTube ranking factor

PLAYLIST

Add to 'FAQ — Notary Questions Answered' playlist

Playlists increase watch time and ranking

PART 3

The 1-to-5 Rule

Every FAQ video you make becomes AT LEAST 5 pieces of content.

1 FAQ

Video

GBP + YouTube

Video

Social Media

Caption

Email Newsletter

Snippet

Blog / GBP

Post

Instagram

Reel

Caption Writing Formula — 3 Parts, Every Time

1

HOOK

Open with the question or a surprising fact

Example:

"Ever wondered what a notary actually does — and why banks require one?"

2

ANSWER

Give the core answer in 2-3 sentences

Example:

"A notary is an official witness who verifies your identity. This prevents fraud and makes documents legally binding."

3

CALL TO ACTION

Tell them exactly what to do next

Example:

"Watch my 60-second video. Ready to book? Link in bio."

6-Week Detailed Lesson Plans

Weeks 4 & 5 — Social Media + Email & Blog

WEEK 4 — Social Media Distribution

Post FAQ videos to Facebook Business Page natively

Create Instagram Reels from trimmed FAQ videos (30-60 sec)

Use Meta Business Suite to schedule 4 weeks ahead

Platform-specific caption templates for each format

Location tags on every post to drive local discovery

WEEK 5 — Email & Blog Repurposing

Build a simple notary email list (Mailchimp free)

Write FAQ email newsletters using video content

Create Google Business Profile written posts weekly

Expand FAQ answers into 150-300 word blog posts

Use AI tools (Claude/ChatGPT) to speed up repurposing

Deliverable: 4-week posting calendar + 2 published posts

Deliverable: 1 email newsletter + 1 GBP post live

Week 6 — Analytics & The 3 KPIs That Matter

GBP Profile Views

How many people saw your business in local Google search results

TARGET:

Track growth month over month — 10%+ monthly increase is healthy.

YouTube Click-Through Rate

Percentage of people who saw your thumbnail and clicked to watch

TARGET:

2-5% is average. Above 5% means your thumbnails are working.

Booking Link Clicks

Direct conversions from your content to appointment requests

TARGET:

This is your ultimate metric. Tie content directly to real bookings.

Deliverable: Complete 90-day content calendar + analytics dashboard setup

Quick Reference — Platform Video Specs

Google

Business Profile

Max Length

30 seconds

Best Size

1080×1920

(9:16)

File Type

MP4

Tip: Upload most-viewed FAQ first

YouTube

Max Length

No limit

(60 sec ideal)

Best Size

1920×1080

(16:9)

File Type

MP4

Tip: First 24hrs critical for ranking

Instagram Reels

Max Length

90 seconds

Best Size

1080×1920

(9:16)

File Type

MP4

Tip: Add captions — 85% watch muted

Facebook Video

Max Length

240 minutes

Best Size

1280×720

min

File Type

MP4

Tip: Upload natively, not YouTube links

BEFORE NEXT SESSION

Today's Homework

1

Upload 1 FAQ video to your Google Business Profile

Photos tab → Add Photo → Video

2

Upload the same video to YouTube

Complete title, description & 10+ tags

3

Write 1 social media caption using the 3-part formula

Hook → Answer → Call to Action

4

Share your YouTube link in the student group

Get peer feedback and celebrate your win!

Remember:

"A published

imperfect video

beats an unpublished

perfect one

every time."

Notary Marketing Solution

You Have

Everything

You Need.

The algorithm rewards consistency, not perfection

30-90 days of posting = the algorithm works for you

Every FAQ video is a 24/7 digital salesperson

Notary Marketing Solution — Video Training Program