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Topic- How customers are pitched by salesman selling clothing brands in organized and unorganized market

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Organized Retail

Organized Retail refers to the standardization of the retail industry that is managed by a central entity.
It includes trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc.
It is one of the fastest growing and promising sectors in India and in recent years, it has become more organized with the entry of big players and foreign retailers.

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Unorganized Retail

Unorganized retailing is the conventional format of low cost retailing.
Small-store retailing has been one of the easiest ways to generate self-employment, as it requires limited investment in land, capital and labour.
It includes the local kirana shop and restaurant, general and provision stores, single owner manned medical store, the local dhobi and even the hand cart and pavement vendors.

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DIFFERENCE BETWEEN ORGANIZED RETAIL AND UNORGANIZED RETAIL

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ORGANIZED RETAIL	UNORGANIZED RETAIL
It refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc.	It refers to the traditional formals of low-cost retailing.
The ownership and management rest with more than one person.	The ownership and management rest with one person only in most cases.
The organized stores are not having number of options to cut their cost.	The unorganized stores are having number of options to cut their costs.
The operations performed are highly organized and professionally managed.	The operations performed are not so organized and managed by ordinary.
Examples- Hypermarkets, privately owned structured business.	Examples- Kirana stores, hand cart/ pavement vendors.

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Levi Strauss & Co.

“Go Forth; Levis. Original jeans. Original people; A style for every story; Quality never goes out of style”

Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's brand of denim jeans.
Currently, the denim brand has 22 franchise partners in India, which operate a larger number of stores.

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At Levi’s

Products available are men, women and kids jeans, knit tops, outerwear and accessories which are authentic and original in terms of quality, color and designs.
The items are well displayed and attracts the customer.
The customer looks through the product and the sales employee simply assists if any query arises.
They target people who want a blend of style and comfort.

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SELLING STRATEGIES:

All of the sales person are fully aware about the products of the sections and there are to help the customers even if they are not in their section.
They have high levels of convincing powers and can motivate the customers to buy the product.
They are very polite and have good communication skills.

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Janpath Market

Janpath Market is one of the main roads in New Delhi. It starts out as Radial Road 1 in Connaught Place. The long line of boutiques is a heaven for budget travellers and shoppers, buyers of handicrafts and garments.

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At Janpath

People mostly sell all kinds of cotton clothes. There's lots of silver and artificial jewellery studded with semi-precious stones available here.
There is no focus to maintain any customer relation.
They don’t look for the style of the customer to what the might like.
The customer and the seller bargains to reach a price point both end up being satisfied.
They don’t ask a lot of questions regarding customer’s taste and preference.

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