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Microlearning for Sales Enablement:

Steffaney Zohrabyan

Sales Enablement Innovation and Insights & Cisco

Faster, easier, everywhere

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Microlearning within the Flow of work!

• Robert Half International

• LendingClub

• T-Mobile for Business

• Sprinklr

• PTC

• Cisco

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Poll 1: What types of learners do you support?

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Poll 2: What was your first job?

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ENABLEMENT IS BEST SERVED IN THE FLOW OF WORK!

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TWO ALL-BEEF PATTIES

I turned 34 last month, and on my 14th birthday my older brothers drove me to the Gulf Breeze, Florida McDonalds where I applied for my first job.

Now I cannot speak to how training has evolved since the early aughts, but on my first day, I spent the whole morning in the break room, watching lots of videos, and doing different eLearning activities. To be honest, it was pretty advanced for 2002. We had drag and drop activities where we put the different items like napkins and straws in the brown bags.

But the real magic came after lunch when I was brought back to the grill and orders started popping up on the screen. While I had just watched several videos about how to do it, and had a great trainer next to me, one thing I was so grateful for, was the fact that as I looked at the screen and saw the

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5 Pillars of In-Flow Microlearning

Skill Reinforcement & Governance

Communication, Awareness & Mindshare

Seller Activation & Success Measurement

Resource Library

Seller Feedback & Polling

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Faster, easier, everywhere!

ACCESSIBLE

Adaptable to user's needs

CUSTOMIZABLE

Become a trusted source of value

ENGAGING

Invite leaders & users to build with us!

COLLABORATIVE

In-Flow Microlearning Laws

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ACCESSIBLE

Faster

Easier

Everywhere

<30 seconds

1 Click Away

Omnipresent

FASTER, EASIER, EVERYWHERE

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Targeted

Strategic

Effective

It's for Me!

It will help me reach my Goal

It will make me better at it!

ENGAGING

A Trusted Source of Value

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CUSTOMIZABLE

Industry

Product

Region

Adaptable to our sellers' needs.

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COLLABORATIVE

Success Stories

Case Studies

Innovation Spotlight

Leadership Spotlight

Early Adopters + Top Performers

Industry/

Solution Specific

Feature innovators

Invite sellers & leaders to build with us!

Feature Leadership Stories

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Awareness & Mindshare

Large Scale Organizational Change doesn’t require hours and hours of training!

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Collaboration + Sharing

I click away!

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Skill Reinforcement + Governance

Use our own product to sell our own product!

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Poll 3: Many platforms do your learners touch on a daily basis?

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Skill Reinforcement + Activation

Choose your own adventure!

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775 searches in 1 quarter

Every single search run saved the SDR 15 minutes.

Measuring Activation & Success

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Resource Library

Targeted, Strategic, Effective

Targeted, Strategic, Effctive

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Skill Reinforcement

Become a trusted source of value!

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Feature High Performers + Adopters

ADKARR, if I may!

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Don't Forget About Leaders!

Support and reinforce best practices with Leaders!

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Thank you!

Happy to connect & Answer any questions!