Sports Performance Analysis (SPA)
A service brought to you by:
Emmanuel Corporan, Jonathon McFadyen, Joe Messina, and Colin Yablonski
Executive Summary
Mission Statement
At Sports Performance Analysis, our mission is to provide athletes with the convenient access of obtaining analysis on their performance from top of the line coaches. We want to ensure that players across the country have the opportunity to enhance their skills regardless of barriers.
Objectives
Statement of Social Responsibility
Location of Property
Layout of Facility
Materials for Our Office
Transportation/ Distribution
Quality Control
Industry Analysis
Our Competitors
One on One Training
HUDL
Diamond Kinetics
SWOT Analysis
Target Market
Customer Needs and Product Characteristics
Pricing
Advantages for SPA
Place/Distribution
Promotion
Promotion (Cont.)
Legal Form of Organization
Employees
Qualifications of Management Team
Management Team (CEO)
Management Team (CFO)
Management Team (CMO)
Management Team (CTO)
Organizational Structure
Financials
Sales Plan | |||||||||
| Year 1 | Year 2 | Year 3 | ||||||
Service Description | Unit Price | Unit Sales | Sales Dollars | Unit Price | Unit Sales | Sales Dollars | Unit Price | Unit Sales | Sales Dollars |
Level 2 Monthly Subscription (College coaches) | $ 44.99 | 15,000 | $ 674,850 | $ 49.99 | 23,250 | $ 1,162,268 | $ 54.99 | 37,200 | $ 2,045,628 |
Level 3 Monthly Subscription (Professional coaches) | $ 74.99 | 20,000 | $ 1,499,800 | $ 79.99 | 31,000 | $ 2,479,690 | $ 84.99 | 49,600 | $ 4,215,504 |
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Total |
| 35,000 | $ 2,174,650 |
| 54,250 | $ 3,641,958 |
| 86,800 | $ 6,261,132 |
Human Resources Plan | ||||||||||||||
Enter cost of benefits as a percent of salary | 30.00% | Year 1 | Year 2 | Year 3 | ||||||||||
Functional Area | Title | Position Salary | Number of People | Total Salary Cost | Cost of Benefits | Position Salary | Number of People | Total Salary Cost | Cost of Benefits | Position Salary | Number of People | Total Salary Cost | Cost of Benefits | |
Administration | Chief Executive Officer (CEO) | $ 25,000 | 1 | $ 25,000 | $ 7,500 | $ 50,000 | 1 | $ 50,000 | $ 15,000 | $ 75,000 | 1 | $ 75,000 | $ 22,500 | |
Finance | Chief Financial Officer (CFO) | $ 20,000 | 1 | $ 20,000 | $ 6,000 | $ 45,000 | 1 | $ 45,000 | $ 13,500 | $ 70,000 | 1 | $ 70,000 | $ 21,000 | |
| Finance Associates | $ 50,000 | 2 | $ 100,000 | $ 30,000 | $ 55,000 | 4 | $ 220,000 | $ 66,000 | $ 60,500 | 5 | $ 302,500 | $ 90,750 | |
Marketing | Chief Marketing Officer (CMO) | $ 20,000 | 1 | $ 20,000 | $ 6,000 | $ 45,000 | 1 | $ 45,000 | $ 13,500 | $ 70,000 | 1 | $ 70,000 | $ 21,000 | |
| Marketing Associates | $ 47,475 | 2 | $ 94,950 | $ 28,485 | $ 52,223 | 4 | $ 208,890 | $ 62,667 | $ 57,445 | 5 | $ 287,224 | $ 86,167 | |
Technology | Chief Technology Officer (CTO) | $ 30,000 | 1 | $ 30,000 | $ 9,000 | $ 55,000 | 1 | $ 55,000 | $ 16,500 | $ 80,000 | 1 | $ 80,000 | $ 24,000 | |
| R&D Supervisor | $ 61,600 | 1 | $ 61,600 | $ 18,480 | $ 67,760 | 1 | $ 67,760 | $ 20,328 | $ 74,536 | 2 | $ 149,072 | $ 44,722 | |
| Technology Associates | $ 57,750 | 2 | $ 115,500 | $ 34,650 | $ 63,525 | 3 | $ 190,575 | $ 57,173 | $ 69,878 | 4 | $ 279,510 | $ 83,853 | |
| TOTAL |
| 11 | $ 467,050 | $ 140,115 |
| 16 | $ 882,225 | $ 264,668 |
| 20 | $ 1,313,306 | $ 393,992 | |
Financial Assumptions | |||
Sales | Year 1 | Year 2 | Year 3 |
Planned Sales | $ 2,174,650 | $ 3,641,958 | $ 6,261,132 |
Sales Growth (Percent) |
| 67.47% | 71.92% |
Costs & Depreciation | Year 1 | Year 2 | Year 3 |
This Line NOT Applicable for Service Businesses |
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Buildings, Equipment, and Vehicles | $ 23,975 | $ 23,975 | $ 23,975 |
Average Life of Assets (Years Depreciating) | 4.00 | 4.00 | 4.00 |
Expenses | Year 1 | Year 2 | Year 3 |
Human Resources |
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Number of People | 11 | 16 | 20 |
Total Cost of Salaries | $ 467,050 | $ 882,225 | $ 1,313,306 |
Total Cost of Benefits | $ 140,115 | $ 264,668 | $ 393,992 |
Total Cost | $ 607,165 | $ 1,146,893 | $ 1,707,297 |
Commissions, Bonuses, and Other Incentives (Dollars) | $ 703,468 | $ 1,193,999 | $ 2,070,262 |
Advertising Expense (Dollars) | $ 543,663 | $ 375,944 | $ 646,310 |
Research and Development (Dollars) | $ 314,000 | $ 150,000 | $ 250,000 |
Shipping Expenses (Dollars) | $ - | $ - | $ - |
Rent |
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Building Space (square feet) | 1,298 | 1,298 | 1,298 |
Building Rent per Square Foot (per year) | $26 | $26 | $26 |
Total Cost | $ 33,099 | $ 33,099 | $ 33,099 |
Utilities (Dollars) | $ 1,000 | $ 1,250 | $ 1,500 |
Insurance (Dollars) | $ 5,018 | $ 5,018 | $ 5,018 |
Repairs and Maintenance (Dollars) | $ 2,500 | $ 5,000 | $ 5,000 |
Office Expenses (Dollars) | $ 1,980 | $ 2,880 | $ 3,600 |
Travel (Dollars) | $ 3,000 | $ 5,000 | $ 7,000 |
Vehicle Expense (Dollars) | $ - | $ - | $ - |
Unique & Miscellaneous Expense (Dollars) | $ 3,600 | $ 3,600 | $ 3,600 |
Projected Income Statement | ||||||
Sports Performance Analysis | ||||||
| Year 1 | Percent of Revenues | Year 2 | Percent of Revenues | Year 3 | Percent of Revenues |
Revenues | $ 2,174,650 |
| $ 3,641,958 |
| $ 6,261,132 |
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Expenses |
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Depreciation | $ 5,994 | 0.3% | $ 5,994 | 0.2% | $ 5,994 | 0.1% |
Salary and Benefits | $ 607,165 | 27.9% | $ 1,146,893 | 31.5% | $ 1,707,297 | 27.3% |
Commissions, Bonuses, and Other Incentives | $ 703,468 | 32.3% | $ 1,193,999 | 32.8% | $ 2,070,262 | 33.1% |
Advertising | $ 543,663 | 25.0% | $ 375,944 | 10.3% | $ 646,310 | 10.3% |
Research and Development | $ 314,000 | 14.4% | $ 150,000 | 4.1% | $ 250,000 | 4.0% |
Rent | $ 33,099 | 1.5% | $ 33,099 | 0.9% | $ 33,099 | 0.5% |
Shipping Expenses | $ - | 0.0% | $ - | 0.0% | $ - | 0.0% |
Utilities | $ 1,000 | 0.0% | $ 1,250 | 0.0% | $ 1,500 | 0.0% |
Insurance | $ 5,018 | 0.2% | $ 5,018 | 0.1% | $ 5,018 | 0.1% |
Repairs and Maintenance | $ 2,500 | 0.1% | $ 5,000 | 0.1% | $ 5,000 | 0.1% |
Vehicle Expense | $ - | 0.0% | $ - | 0.0% | $ - | 0.0% |
Travel | $ 3,000 | 0.1% | $ 5,000 | 0.1% | $ 7,000 | 0.1% |
Office Expenses | $ 1,980 | 0.1% | $ 2,880 | 0.1% | $ 3,600 | 0.1% |
Unique and Miscellaneous Expense | $ 3,600 | 0.2% | $ 3,600 | 0.1% | $ 3,600 | 0.1% |
Total | $ 2,224,486 | 102.3% | $ 2,928,676 | 80.4% | $ 4,738,680 | 75.7% |
Interest Expense | $ 62,545 | 2.9% | $ 62,545 | 1.7% | $ 62,545 | 1.0% |
Income (Loss) Before Taxes | $ (112,381) | -5.2% | $ 650,736 | 17.9% | $ 1,459,907 | 23.3% |
Taxes | $ - | 0.0% | $ 195,221 | 5.4% | $ 437,972 | 7.0% |
Net Income (Loss) | $ (112,381) | -5.2% | $ 455,515 | 12.5% | $ 1,021,935 | 16.3% |
Office Equipment |
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Description | Cost | Quantity | Total | Asset Life Years |
Apple iMac Desktops | $ 1,100 | 15 | $ 16,500 | 4 |
Printer/Copy Machine | $ 400 | 2 | $ 800 | 4 |
Phone System | $ 170 | 4 | $ 680 | 4 |
Shredder | $ 275 | 1 | $ 275 | 4 |
Office Desks | $ 216 | 20 | $ 4,320 | 4 |
Office Chairs | $ 70 | 20 | $ 1,400 | 4 |
SUB TOTAL |
| 62 | $ 23,975 | 4.0 |
Inventory |
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Months of Inventory | 0 | Total | $ - |
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Cash for Expenses |
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Months of Expenses | 6 | Total | $ 1,109,246 |
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Other Cash Needs (Cannot be an expense or an asset) |
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Emergency | $ 5,000 | Total | $ 5,000 |
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Cash Requirements | $1,138,221 | |||||||||
Total Cash from Sources | $1,138,221 | |||||||||
Owners' Investments |
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Source Description | Owner's Contribution |
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Joe's Investment | $ 71,138 |
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Emmanuel's Investment | $ 71,138 |
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Colin's Investment | $ 71,138 |
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Jon's Investment | $ 71,138 |
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SUBTOTAL | $ 284,552 |
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Family and Friends |
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Source Description | Principal | Interest Rate | Repayment Period in Years |
Joe's Uncle | $ 14,227 | 3.25% | 4 |
Emmanuel's Parents | $ 14,227 | 3.25% | 4 |
Colin's Brother | $ 14,227 | 3.25% | 4 |
Jon's Parents | $ 14,227 | 3.25% | 4 |
SUBTOTAL | $ 56,908 | 3.25% | 4.0 |
Intermediate-Term Bank Loans |
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Source Description | Principal | Interest Rate | Repayment Period in Years | Description of Security | ||||||
Office Equipment | $ 23,975 | 5.25% | 5 | Emmanuel's House | ||||||
Funding Start-up | $ 250,000 | 6.00% | 5 | Colin's House | ||||||
Long-Term Bank Loans |
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Source Description | Principal | Interest Rate | Repayment Period in Years | Description of Security | ||||||
Funding Expansion | $ 522,786 | 8.50% | 8 | Joe's House | ||||||
Thank You for Listening to Our Presentation!