Farmer’s Data: Sharing, Use, and Control

Issues facing farmers, the ADC data repository, and planned organizational structure

The Problem

Have Data

Need or Want Data

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Where Farm Data Comes From�

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• Equipment Brand 1:
• As-planted
• Equipment Brand 2:
• Yield maps
• Service provider 1:
• Soil sample data
• Fertilizer as-applied
• Neighbor
• Manure as-applied
• Seed Retailer:
• VRT Seeding maps
• Crop scouting observations
• Aerial imagery
• Service provider 2:
• Crop protection as-applied
• USDA:
• Soil maps (SSURGO)

Information Flow on the Farm�

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Grower

Our Solution

Have Data

Need or Want Data

Not a Unique Problem

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The Answer to All our Problems?

• Farmers, Ag Service Providers, Researchers:
• Left to pull needed data together on their own
• May not have access to original file
• May not have an easy way to extract needed data from various systems
• Lack of data can have financial impact
• Cost in time and resources to collect data
• Difficulty changing suppliers
• Startups have huge barrier accessing data
• Hard to support research

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This Photo by Unknown Author is licensed under CC BY-SA-NC

What is the ADC?

A coalition of universities, industry, and agricultural service providers to support producers, facilitate dialog, and advance collaboration in the new era of data driven agriculture.

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History of the ADC

• Neutral, trusted, secure data storage and sharing platform – a location for farmers to securely store all of their data.
• Enable connected agriculture and data-driven farming decisions.
• Connected to Universities to enable independent research.
• Educate the industry through information on data best practices and the value of data.

2014

2015

2016

Two ADC Organizations

ADC Cooperative (planned)

• Planned to be funded by licensing accounts to farmers, ag service providers, etc.
• Focus on commercial operations
• Goal to break even, no hockey stick sales plan
• Board of directors
• Farmers
• Ag retail/service providers

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ADC Non-Profit

• Funded predominantly through membership dues
• Main purposes:
• Create ag data research platform
• Education of the industry and general public regarding ag data
• Facilitate research projects
• Board of directors
• Universities
• Industry
• Producer organizations

Cross-Industry and University Supporters

• Public-Private partnership

Environment Structure and Plan

• Make ag data storage a “pre-competitive” space
• Farmers can store and share all their data in one secure location
• Independent of any supplier or advisor
• Ability to share data with start-ups, research programs, landlords, banks, etc.
• Enable broader access to research data
• Encourages university-farmer collaboration
• Common platform to store and share historical research data
• Enables publication of research, while maintaining security and anonymity of research participants

Secure storage of original files

• Soil test data
• Yield maps
• As-planted
• As-applied
• Imagery
• Scouting
• …

Data Processing & Storage

• Leverage ADAPT framework
• Data sored in common structure
• Meta data and semantics structure
• Aligned for future connections to AI tools

Current

Future

Research Portal

• Additional research project meta data
• Data searching, anonymization, cleaning
• Data publication for grant requirements
• Access to AI and other toolsets from 3^rd parties

Data Sharing & Permissions

ADC Account Structure

• Retailer Account $2500/yr
• 1 TB storage, 200 GB/month download
• Can add blocks of grower “sub” accounts
• Bundle as part of overall precision ag services
• Grower Account $300/yr
• 250 GB storage, 10 GB/month download

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• Researcher Account
• 1 TB storage, 200 GB/month download
• Group with research account
• Research Account
• 2 GB storage, 1 GB/month download
• Student Account (for classroom)
• 2 GB storage, 1 GB/month download

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ADC Repository

Connections & Audit

Download All

WHAT�THIS MEANS

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TRANSFER – Simple upload from USB, or connect to clouds – AGCO, AgBridge, Agfinity, Farmobile, John Deere, Raven, Valley Irrigation…

ACCESS – Desktop, Mobile, Tablet…

SHARE – Permissioned access to: Trusted Advisors, Staff, Insurance Agent; whomever, whatever. File, folder, project, one or many people, even set an expiration date

FARMER CONTROL

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Connecting the data dots helps agriculture…

Join Us Today!

• ADC The Cooperative
• In the process of forming the organization
• Creating governance structure and initial financing
• Contact us admin@agdatacoalition.org if you are interested in supporting the effort

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• ADC The Non-Profit
• Join today to support the mission of the ADC
• http://AgDataCoalition.org
• Universities and other research organizations, sign up for an account
• Have a research project or grant proposal we could help support or facilitate, let us know

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