MEETUP #6:
ATTENTION ECONOMY
Michal Majnuš
marketing director, Dentsu Aegis network
Michal has started his research at media studies on Masaryk university in Brno including researches for Radio & TV comittee (RRTV). He has been acting several years in Brno Innovation Center Unifer and then joined czech “unicorn” Kiwi.com. Its succes in valuation is mostly thanks to him and his PR team. Starting 2018, he is in charge of marketing and communication of Dentsu Aegis Network (agencies Isobar, Carat, Bistro Social, Adexpres and more) in Czech republic and Slovakia.
#wearekontra
#wearekontra
We are group of people. As a company, we have two business goals.
Every year we invest our time to pro bono projects, promotion of studio or new business development. Or we just work less.
How many accounts
does one have?
Mozzila Firefox Ad-Free Internet
4,99 USD / month
What do you think is a
core product
of digital service, like, f.e. facebook?
You.
Your data.
Your attention.
Who is the first one to make you pay attention?
School.
Digital vegans. How hard is to live without big five?
ZETTABYTE
VERSUS
CONVERSION RATE
1 000 000 000
terabytes
VERSUS
1%
BRANDS PRODUCE 3X MORE CONTENT
BUT
THE NUMBER OF INTERACTIONS STAYS ON THE SAME LEVEL
90% OF INTERACTIONS IS DONE BY 10% OF CONTENT
OR,
9 OUT OF 10 POSTS GETS ALMOST NO INTERACTIONS
NON-WORKING MEDIA Y2Y +50%
WORKING MEDIA Y2Y +7%
Facebook + Google
=
⅔ of global media budget
Source: eMarketer
Dropbox 12 billion $ / 500 milion users
Snapchat 8 billion $ / 186 milion DAU
They are not selling their service.
They are selling you.
So, could privacy become the
competitive advantage?
MEETUP #6:
ATTENTION ECONOMY