National Day Celebration

August 2021

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POST EVENT

Updated as of 8/15/2021

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1. Post-Event Admin
1. Lucky Draw
2. Receipts/Finance
2. Event Data Summary
• Attendee Data
• Check-in
• Marketing analytics
• Kahoot analytics
3. Post-Event Survey Summary and Review
4. Discussion on feedback, ideas and suggestions
5. Discussion on 20 Aug event (NDP)
• Food
• Mugs (some like to buy them)

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Lucky Draw

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SingaporeConnect

Attendee Data: Ticket-type breakdown

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Based on Eventbrite check-in data, definitely under-reported

Adjusted assuming ~ 95% attendance for paid tickets

Adjusted using > 10 min Zoom duration for attendance. Unknown no. of attendees per meeting. Some may have obtained link w/o registering (including restaurants)

SingaporeConnect

Attendee Data: Eventbrite sales

Sales tail off as only online tickets available after Aug 3 as food-tickets generally sell out (except special accommodations)

SingaporeConnect

Website traffic: Visits and Views

About 3.5K page views over 1.7K users with a three peaks in traffic: initial (July 30-31), after advertising (Aug 2) and right before event (Aug 7)

About 800 registrants, so 47% of those who viewed registered.

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Most users did not find it via Eventbrite search

SingaporeConnect

Website traffic: Locations of users accessing site: USA

Google Analytics location of users

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Cluster of 355 at SF, 124 at LA, 39 at Boston, 36 at NY.

SingaporeConnect

Website traffic: Locations of users: SF Bay Area

Google Analytics location of users

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Cluster of 355 at SF, 111 at San Jose, 70 at Sunnyvale, 56 at Oakland

SingaporeConnect

Website traffic: Locations of users: Northeast Area

Google Analytics location of users

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Cluster of 39 at Boston and 36 at NY.

SingaporeConnect

Website traffic: Locations of users: SoCal Area

Google Analytics location of users

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Main cluster is 124 at LA, but there were 15 hits from San Diego.

SingaporeConnect

Website traffic: Locations of users: LA Area

Google Analytics location of users

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Cluster of 124 at LA, 15 at Irvine, 9 at Pasadena

SingaporeConnect

Website traffic: Locations of users: Pacific Northwest

Google Analytics location of users

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Cluster of 12 at Seattle, 10 at Portland, 8 at Pacifica

SingaporeConnect

Website traffic: Locations of users: Singapore

Google Analytics location of users

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Cluster of 45 at Singapore

SingaporeConnect

Website traffic: Locations of users: Europe

Google Analytics location of users

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Cluster of 13 at London, UK

SingaporeConnect

Website traffic: Device Tech of Users

Google Analytics Device of Users:

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Majority accessing from Mobile phones (so it is a must to test website/ordering page on mobile devices)

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Safari > Chrome by 2x

SingaporeConnect

Website traffic: Device Tech of Users

Google Analytics Device of Users:

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Majority accessing from iOS devices

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iOS > Android by 3x

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Mac > Windows by 1.7x

SingaporeConnect

Facebook advertising

SGD 150 (SGD 136.45 spent)

USD 300 (all spent)

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FB has two interfaces for creating ads: basic and advanced.

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These were ads placed in basic interface.

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186 link clicks/responses.

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(USD 50 in basic ads and USD 250 in Ad Manager ads)

SingaporeConnect

Facebook advertising: Ad Manager Interface

Breakdown from USD 250 across 5 ad campaigns (Response, Link Click, Purchase, Reach)

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Did not target MA as most tickets sold with initial targeting, so generally only reached CA and NJ/NY (for online).�

301 link clicks to registration site and at least one website purchase tracked after USD 50 in spend.

SingaporeConnect

Facebook advertising

Did not reach a lot of those aged 18-24

Reached 1.5x more females than males

SingaporeConnect

Attendee Data: Sales over time

21

• Most tickets sold between Day 1 and 2 of registration.
• Food tickets pretty much ran out after Day 4.
• Online-only fairly even except big bump on Day 1 and event day.

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① Ticket sales (online-only) by date

② Tcket sales (food) by date

SingaporeConnect

Zoom Attendance

22

• 25% of participants joined by 5 pm
• 75% by 5.23 pm
• Fairly evenly distributed duration between 10-60 minutes but 25% of attendees joined for < 4 minutes.
• While some participants join early, would be good to figure out why some join late.

5 pm (PT) event start

Mean duration of 24 min

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① Histogram of join time on Zoom

② Histogram of Zoom Duration

SingaporeConnect

Check-in Timing

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• Take-out and Dine-in check-ins are actually quite close in timing.
• 25-75% of check-ins:
• Take-out 4.05 pm - 4.50 pm
• Dine-ins 4.16 pm - 5.08 pm
• 90% of dine-in has checked-in by 5.23 pm.
• 90% of pick-ups by 5.29 pm.
• Some late Eventbrite check-ins post-event around 9.30-11 pm
• Note, Boston check-ins are included and may account for earlier dine-in check-ins as all times reported in PT.

SingaporeConnect

Eventbrite check-in devices

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• About 50% of check-ins were made with Eventbrite Organizer app
• DEV 5 (Dabao Singapore) and 6 (Shiok) are champs
• Killiney Kopitiam generally did not use EB check-in

SingaporeConnect

Attendee Demographics: Nationality

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• 57% Singaporean
• 35% American
• 5% others.

SingaporeConnect

Attendee Demographics: Industry

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• Majority are in Information and Communication Technology followed by Professional, Scientific and Technical.

SingaporeConnect

Attendee Demographics: Misc

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• Possible things to extract but not done yet
• Average household/order size? (need more massaging to extract)
• Distribution of school course of study (not many responses)
• Geographical differences in survey responses

SingaporeConnect

Attendee Demographics: Location (State)

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• Most from CA and MA
• Some of the N/A are probably from Singapore
• Portland attendees did not go through Eventbrite system
• Out of CA/MA attendees attended online (notably NY and SG).

SingaporeConnect

Attendee Demographics: SF Bay Area breakdown

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• Based on billing zip code (EB data) - so paid tickets only
• Not many markers in the East Bay.

SingaporeConnect

Attendee Demographics: SF Bay Area breakdown

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• Using attendee-provided City, State
• East Bayers only make up 50 or so compared to 140 for SF, 50 for mid-Pen, and 300 for South Bay

SingaporeConnect

Attendee Demographics: South Bay breakdown

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• Using attendee-provided City, State

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• San Jose (78), Palo Alto (39), Mountain View (42), Sunnyvale (36), Cupertino (25), Milpitas (21) and Campbell (11) dominant cities

SingaporeConnect

Attendee Demographics: LA Area breakdown

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• Based on billing zip code (EB data) - so paid tickets only

SingaporeConnect

Attendee Demographics: LA Area breakdown

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• Based on SGN Data (City, State)
• 33 in LA, 36 in Irvine, 17 in Arcadia.
• West Covina is pretty central?

SingaporeConnect

Attendee Demographics: New England Area breakdown

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• Right side is based on billing zip code (EB data) - so paid tickets only
• Bottom is based on attendee-provided city/state

SingaporeConnect

Kahoot Analytics

• 124 participants with only 1 player getting 100% accurate answers
• Toughest question was Matching National Day Logos to their Years 6% correctly answered; 51% didn’t answer at all!
• Easiest Q: Name this year’s NDP theme song
• Personal Favorite:
• Almost half the players thought the NEA named this mascot “NEWater Ah Boy”
• Winners Podium
• Si Yun
• Chee Cheong Fun
• Jeremy S

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SingaporeConnect

Post-Event Feedback Survey: Attendance

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• 54 responses (about 10% attendees, this is expected from past experience)
• But survey respondents mirror registration distribution

SingaporeConnect

Post-Event Feedback Survey: Find out about event

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• WhatsApp dominant
• Email > FB
• Slack/Telegram not reflected
• Our own distribution most effective
• Word of mouth is good
• Restaurant posts also useful resource
• Facebook advertising not very effective

How did you find out about the event?

SingaporeConnect

Post-Event Feedback Survey: Attendance

38

• Two listed Covid caution with young children

If you didn't attend the event, why?

I prefer to eat at home.

Out of town

It is because my hubby is at Work on Sat

I did attend the event through Eventbrite which is not listed as one of the choices.

Covid times + 2 little ones

Attended via zoom because I was being cautious about in-person events as I'm visiting a young unvaccinated toddler soon.

Pick up only. Entertaining birthday guests

I work.

SingaporeConnect

Post-Event Feedback Survey: What went well

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Good organization and fun programming

The food, zoom call

enjoyed the interactions with fellow Singaporeans!

It went on seamlessly

Good!

The food was delicious, and the Zoom content was varied and really interesting!

The quiz is interesting

Food

Excellent prices for the food.

Trivia

Great makan opportunity- thanks for organizing

Free mug, cheap food!

Very well

All went well

Food collections and games.

The quiz was fun!

food pick up and zoom

Fun Kahoot quiz

Fantastic and exceeded my expectations. I felt very emotional when the Singapore National song was sang. Also it was so much fun on the quiz game.

Food, and organization

Food pick up, Zoom

Easy food sign up and pick up a Lion Dance Cafe. Very shiok!

Easy pick up, friendly host and staff

Everything. Very well organized. Thank you!

The Quiz was so much fun!

I think it turned out pretty well.

Quiz game & enjoyed seeing other Singaporeans in various locations

SingaporeConnect

Post-Event Feedback Survey: What went well

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Quiz game & enjoyed seeing other Singaporeans in various locations

Overall was a great event to connect with other Singaporeans

everything

Online zoom, food order, kahoot and awesome cup design!!

Good food, not too crowded, no super long lines or wait. Just had fun.

Food, new friends

Everything

The food was ready on time and son-in-law delivered it to us.

Great

General vibes were great; person-in-charge (Chia) was there early and did an awesome job organising.

Everything

Great way to meet others from our home country!

Kahoot quiz, scenes and songs and nice to see folks at different location enjoying the food!

Mug is beautifully designed

Great food and on time delivery.

Food, company!

Really good organization of pickup and zoom!

Food pick up! Signing up and attending the event had several steps (understandably) but overall for me it was a smooth and pleasant experience

Pleasant people and GREAT food....!

The Quiz was so much fun!

Food pickup, email communication, Zoom event

The food!!

Food from Shiok is delicious! Thank you :)

Centralized organizational tools, made it easier to integrate my location into the overall program.

Food, Zoom, Quizzes and meeting other Singaporeans

Great food

The Zoom event was good. Seamless streaming and performers were great

SingaporeConnect

Post-Event Feedback Survey: What didn’t go so well

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None

nothing!

Couldn’t see the screen

NIL

Wasn't able to get dine in ticket because signed up late

Physical event is still more interactive, hope to have it after covid-19

I ordered 4 dishes and I got 3. Very sad, very annoyed with myself for not checking the bag. No dinner for me tonight after all the effort to drive to Palo Alto.

Some of the Zoom participants had some bad feedback from the mics.

Food was a bit soggy and I wasn’t able to see the screen.

Nothing

I felt the event duration was a little too short. I had to rush to collect food and get back, and joined the event late. Good job for pacing the event well though!

zoom a bit choppy..

I participated online. Imo there were too many images of the live venues, particularly of the dine in participants, without any apparent purpose, but it induces fomo and negative feelings. (I'm not talking about the interviews with the entrepreneurs, which has information content, but bare scenes of the large crowd.) Some of the online participants are not participating in person because - though tempted by the promise of human connection - we're uncomfortable with risky situations in the middle of a raging pandemic exacerbating inequality in society. My suggestion is to keep the live scenes purposeful and informational, and allow for interaction among online participants, maybe through breakout rooms, instead of letting us see only the dine-in participants having all the fun.

Everything was well planned and executed. Shout out to the SingaporeConnect volunteer team. Excellent job!!!

Registration was confusing as multiple emails are required. At the very end, the eventbright email is not the one eligible viewing the zoom link.

Didn't indicate how the lucky draw will be done

Not a big deal but would have loved to participate in an in-person dine in if it were available at the restaurant. Looked fun from the live streams :) Also, restaurant did not have mugs and was confused when we asked about it (we were first in the queue).

Can't see the video from the East coast - Selera Bunda.

Connection & technical difficulties with various locations

Audio, not muted

NA

Nope, all good

SingaporeConnect

Post-Event Feedback Survey: What didn’t go so well

42

People who didn't sign up took our food :(

Zoom was during another scheduled event.:(

Everything good

Nothing :)

Space was a little bit crowded

Challenging to coordinate tech across multiple locations

Quiz

Zoom thing was too small

N/A

Nothing

Some lag on the Zooms at the local restaurants. The pickup in Oakland was during the start of the event (I'm sure you know about that already).

No e

Nothing I can think of.

I would have personally preferred attendees to observe more stringent masking requirements above the current CDC recommendations.

More collaborative sessions

Food - Did a pick up from Satayman. Feed was horrible. Chicken from the chicken rice was uncooked and rotting smell so threw that away. The satay were tough, almost not edible, threw that away too.

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SingaporeConnect

Post-Event Feedback Survey: What didn’t go so well

43

People who didn't sign up took our food :(

Zoom was during another scheduled event.:(

Everything good

Nothing :)

Space was a little bit crowded

Challenging to coordinate tech across multiple locations

Quiz

Zoom thing was too small

N/A

Nothing

Some lag on the Zooms at the local restaurants. The pickup in Oakland was during the start of the event (I'm sure you know about that already).

No e

Nothing I can think of.

I would have personally preferred attendees to observe more stringent masking requirements above the current CDC recommendations.

More collaborative sessions

Food - Did a pick up from Satayman. Feed was horrible. Chicken from the chicken rice was uncooked and rotting smell so threw that away. The satay were tough, almost not edible, threw that away too.

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SingaporeConnect

Post-Event Feedback Survey: Motivation Remarks

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Great energy!

Great job!

Thanks for organising!

Great job

Thanks for all the hard work!

As someone who hasn't had access to a network of Singaporeans in the Bay Area, this has been a great event feeling connected to the people in the area.

Well done and good effort!

Thank you for trying.

Looking forward to next year's event!

Thank you!

You are the best committee !

Swetha is the best

good job!.. nice to be reminded of our home sweet home

Keep it up!

Excellent job guys!

Make registration easier.

Love the international and US regional scale of the event. It required lots of coordination and efforts, well done!

Thank you so much for putting in time and energy to plan this. It is always hard to be far from home, but especially this past year so it was very meaningful <3

Good start, maybe future celebrations could be at venue for guests to gather and mingle ( park close by to Rest?)

Thank you all for all the hard work you put in. Great job!

I like the event

I think they did an awesome job promoting to us Singaporeans or former Singaporeans where to find home authenticate Singaporean food that they missed so much and not easily found in USA, when they don't live in the Bay area.

Great work & props to organizers for bringing overseas Singaporeans together :)

Thanks for the effort to organize this üòäüëç

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SingaporeConnect

Post-Event Feedback Survey: Motivation Remarks

45

Thanks for the effort to organize this üòäüëç

good job!

You are doing a great job! Grateful

Awesome work. Love how the event agenda changes up each year.

Thank you so much for the hard work put into this. What a wonderful time and opportunity to connect with the community.

Kudos to the organizers and everyone who has helped out in this event. The event was well organized with clear instructions for both the online and dined-in folks. The food line was efficiently managed, and the hosts did a fantastic job to make everyone feels welcomed.

Nil

Keep it up and try to bring in more Singaporeans next year!

I loved the Singapore-themed quiz! Would love to see that again next year

Thank you so much! We can’t wait to resume our normal in person large gatherings!

Thanks for volunteering your time to bring a touch of Singapore here

Thanks!! Everything went so smoothly :)

Thanks so much for the effort in organizing this!! It was super fun

I really appreciate how thoughtfully coordinated this was, and can see how much effort people have volunteered into making this happen. It was a very warm gesture and made me happy to have something to look forward to and participate in, and share with my husband as well who's a US citizen. I think that the simple idea of having us all meet in different locations to share a meal was very effective in showing how many of us there are, and it was special! Especially since it was like being invited to someone's home to have a meal (cept it was Singaporean-owned restaurants). Playing a quiz game together was fun too. One suggestion is that I actually think that doing more games/friendly/silly competitions between locations/restaurants would have been a more fun way to spend bonding time than doing the Singapore's Got Talent show afterwards. Maybe simple/low stakes online drawing games/a shared jam board could have been fun.

Repeat all activities next year....!

What a great idea and event! Love that you are continuing to find ways to connect those abroad in the U.S.

Repeat event!

Let's pat ourselves on our backs. üòÅ

Continue to engage us through such events/talks

This is awesome. Please keep doing this to keep the Singapore spirit alive overseas. It means a lot.

Keep up the good work, hope to attend the event in person next year

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SingaporeConnect

Post-Event Feedback Survey: Improvement Suggestions

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Check every bag so everybody gets every dish they ordered.

Pick up had some hiccups but ok overall

Maybe a longer pick up time would be good. Also, with the current covid situation, will it be possible to have others organize small park meet ups post event?

hope to be live event soon

Faster pickup using qr code, don't require entering premise.

Pre-event registration was easy, instructions were clear.

Not a major issue at all but we received so many emails in the run up to the event that it was a little confusing trying to figure out if there were updates or something to look out for.

More food tickets

Pre-event registration/communication would be nice. // see next comment :)

Too many email notifications & links for Zoom

More prizes for games & lucky draws

Mandatory vaccination

Everything went well and everybody in my family has had a good time. One small pet peeve is with the mobile app Kahoot! It freezes up constantly and took forever to login and load.

Both hybrid

All went well

A bit more spaced out given the COVID situation?

We didn't know the dining was outdoors so were a bit hesitant beforehand

All good to me!

Perhaps specific locations would have separate feedback......our venue was limited to 35.....and that was very workable....

The restaurant in Oakland didn't know about the mugs, so despite being the first in queue, we weren't able to get the commemorative mug!

Prefer to have large party with all Singaporeans in hotel ballroom like previous years!

More organized

Curate the food caterers in future. Keep the food options to tested and proven vendors like Killiney Road and Shiok in the bay area

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SingaporeConnect

Post-Event Feedback Survey: Covid concerns

47

• Almost all surveyed felt safe

SingaporeConnect

Post-Event Feedback Survey: Length

48

• Almost all surveyed felt length was right, a few actually thought it was too short. (A change from past events where more thought it was too long.)

SingaporeConnect

Post-Event Feedback Survey: A/V

49

• Somewhat OK.

SingaporeConnect

Post-Event Feedback Survey: Video

50

• Decent rating

SingaporeConnect

Post-Event Feedback Survey: Quiz

51

• Spectacular rating

SingaporeConnect

Post-Event Feedback Survey: Lucky Draw

52

• Expectations vary across people.

SingaporeConnect

Post-Event Feedback Survey: Technical Difficulties

53

• Mostly OK, but those with difficulties not insignificant.

SingaporeConnect

Post-Event Feedback Survey: Food

54

• Somewhat representing orders.
• A bit under-represented from Dabao Singapore maybe?
• Ratings mostly good - 8 to 10.

SingaporeConnect

Post-Event Feedback Survey: Food

55

• Most restaurants in the 8-10 category.
• Prata House/Lion Dance Cafe/Dabao Singapore all 10s
• Shiok feedback mixed
• Satayman has one really dissatisfied

SingaporeConnect

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Thank you!

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